eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Andrew Olaleye, Co-Founder of Chatdesk. Notable Shopify brands such Andie Swim, Mented Cosmetics, Everbrand, and Scotch Porter, use Chatdesk’s cloud platform to provide on-demand customer support and assist in driving sales during after-hours and peak periods.

This is a great conversation with tons of learnings about how and why you should implement a live chat solution to build amazing customer experiences.

What You Will Learn Today

• The fastest way to increase sales and scale your customer support.
• Why customers expect brands to provide a personalized experience similar to shopping at a store.
• Benefits of providing 24/7 support to pre-sale questions across Facebook and Instagram.
• How to leverage the power of your customers and top promoters to grow revenue and lifetime customer loyalty.

Links And Resources Mentioned

• Chatdesk
• Chatdesk Shopify App
• Chatdesk Shopify Developer Case Study
• Chatdesk Teams - 30% off for 3 months: Find US-based superfans of your brand to provide on-demand support across Email / Chat, Facebook and Instagram. Launch a two-week free trial in days. No dev work or pre-work needed.
• Chatdesk Trends - 3 months access to the premium version of our real-time customer/product analytics platform, Automatic tagging across all platforms including Shopify, email, social, chat, reviews, surveys.
• Andie Swimwear
• Mented Cosmetics
• Everbrand
• Scotch Porter
• Obvi

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & text...

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.

It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.

Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.

What You Will Learn Today

• The building blocks you need for a successful influencer program.
• Why partner recruitment through community engagement is a winning combination for Shopify brands.
• How to not fall into the trap of getting as many people as possible to be your influencers.
• Getting organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs.

Links And Resources Mentioned

• Dovetale
• Dovetale 90-Day Free Trial
• 1000 True Fans - Kevin Kelly

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: SMSBUMP

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans

Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Alex Beller the Co-Founder and President of Postscript. They are a Conversational Commerce Platform and a Shopify Plus Certified App Partner.

They help Shopify merchants get more ROI and build better customer relationships via text messaging. Using Postscript, you’ll be able to easily grow your subscriber list, create targeted text marketing campaigns, and most importantly, have the ability for two-way conversations with customers.

For those listening today that have not implemented an SMS strategy yet, Postscript can help you get started by syncing your Shopify store data and literally, within a few minutes, you can activate default text marketing automations like abandoned cart recovery, shipping notifications, welcome series, and loyalty offers. This will give your revenue an immediate bump!

What You Will Learn Today

• The rapid shift of consumer expectations.
• Why SMS has low unsubscribed rates, higher engagement, higher ROI, and happier customers.
• Why an emotional connection to your brand will help you win over Amazon.
• Thinking beyond marketing and how to have a seamless conversation and relationship with your subscribers.

Links And Resources Mentioned

• Postscript
• Postscript Shopify App
• Free SMS Strategy Audit
• 30 Days Free With Unlimited Texts To Get Started - mention "eCommerce Fastlane" when you signup. - Thanks Alex!
• SMS Marketing Certification
• FantasticTexts.com - mega-site of SMS marketing examples
• SMS-Templates.com - a library of SMS automation templates for brands to steal
• Olipop
• HydroJug
• Blume
• Ugly Water

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, an...

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Eric Stockton, the General Manager of SharpSpring Ads, formerly Perfect Audience. They are an ad retargeting platform that helps Shopify brands and the digital agencies that serve them, to drive more revenue through retargeting.

Make sure to listen through to the end and get access to an exclusive $1100 in free ad credits.

What You Will Learn Today

• The revenue and LTV benefits of retargeting through display and social ads.
• Benefits of a single solution for all of your store retargeting strategy.
• What is dynamic retargeting and how does it improve my conversion rate.
• How to reach the right audience without wasting money.

Links And Resources Mentioned

• SharpSpring Ads
• $1,000 Matching Ad Credit offer + $100 Bonus - thanks Eric!
• Shopify Store Dynamic Retargetting

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: VISELY

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.

Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.

Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!

Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Tadej Bogataj, the Co-Founder of CartBoss, a company that is transforming the way eCommerce businesses leverage text message marketing. CartBoss offers a robust platform that enables you to send abandoned cart reminders and win-back messages, which not only boast impressive open and conversion rates but also maintain exceptionally low unsubscribe rates of less than 1%.

One of the standout features of CartBoss is its commitment to making compliance with legal and privacy regulations like GDPR a breeze. Moreover, their seamless integration with popular eCommerce platforms such as Shopify allows you to effortlessly set up checkout extensions and automatically incorporate discount codes into your messages.

Throughout our discussion with Tadej, we will explore the strategic benefits of incorporating SMS marketing into your eCommerce store's strategy. You'll gain valuable insights into how these targeted messages can significantly increase your sales and keep your customers engaged at an unprecedented level.

If you're prepared to elevate your online store to new heights, this episode is a must-listen. Join us as we uncover the remarkable potential of SMS marketing with CartBoss and learn how you can start implementing these powerful strategies in your own business today.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.