eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Your product is worth what your customers are willing to pay for it. Pricestack discovers that perfect price.

My guest in today’s episode is Brecker Brees, Co-Founder of Pricestack. They are an AI-based ecommerce pricing platform that analyzes behavioral data and suggests optimal prices to earn Shopify merchants more revenue, increased profit, and lifetime value.

By leveraging price as a form of communication, Pricestack captures optimal prices that satisfy both your customers and your bottom line.

If you’ve always wondered if your store's products are priced correctly, today's show will definitely be an eye-opener...

What You Will Learn Today

• Why price is a form of communication between a business and a customer.
• How to create positive customer experiences using AI-powered behavioral pricing optimization.
• How to drive revenue growth and maximize cash flow while increasing the demand for your products.
• Learn how to set prices that drive bottom-line growth and healthy margins while understanding their effects on your demand.
• How to maximizes the value of every visitor, drive higher return-on-ad-spend, and improving ad scalability

Links And Resources Mentioned

• Pricestack
• Pricestack Shopify App
• Smoke Cartel Case Study
• Mark Cuban Companies

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.

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Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Chase Clymer, Shopify Expert and Agency Owner from Electric Eye. He and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions.

He is also the host of Honest Ecommerce, a weekly podcast where he provides Shopify store owners with honest and actionable advice to increase sales and business growth.

What You Will Learn Today

• Importance of finding product-market fit before getting involved with paid ads.
• The strategy of how brands are winning on Facebook and Instagram.
• The crucial 3 PKIs you should understand and invest in to grow your Shopify business.

Links And Resources Mentioned

• Electric Eye
• Design and Marketing Case Studies
• Honest Ecommerce Podcast
• Facebook and Instagram Ads Course for Shopify - 20% Off, thanks Chase!

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Episode Sponsor: LIMESPOT

Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide. Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis. The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Eric Stockton, the General Manager of SharpSpring Ads, formerly Perfect Audience. They are an ad retargeting platform that helps Shopify brands and the digital agencies that serve them, to drive more revenue through retargeting.

Make sure to listen through to the end and get access to an exclusive $1100 in free ad credits.

What You Will Learn Today

• The revenue and LTV benefits of retargeting through display and social ads.
• Benefits of a single solution for all of your store retargeting strategy.
• What is dynamic retargeting and how does it improve my conversion rate.
• How to reach the right audience without wasting money.

Links And Resources Mentioned

• SharpSpring Ads
• $1,000 Matching Ad Credit offer + $100 Bonus - thanks Eric!
• Shopify Store Dynamic Retargetting

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: VISELY

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.

Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.

Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!

Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Robin Smith, the CEO, and Co-Founder of VL OMNI. They are an Integration platform for managed iPaaS data integration, that helps empower Shopify businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs.

These integrations are point-to-multipoint, meaning data from a single application can be sent to multiple targets in a single workflow, giving your Shopify online business the flexibility to grow without any interruptions or the need to manipulate data at either end of the integration.

VL OMNI handles integration projects from initial design and implementation of a solution to maintenance and new partner onboarding.

This is a great conversation with timely learnings as Shopify brands look to make investments to accelerate growth through scalable managed iPaaS data integrations.

Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.

LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com

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Growth Mindset? Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart. They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to quickly and easily build a native mobile app for their eCommerce store. The company is trusted by over 20,000+ Shopify brands including Fashion Nova, Chubbies, Urban Planet, FIGS, The Hundreds, and more.

Tapcart has also been recently been listed as a Shopify Plus Certified App Partner, so you know they have the technology and scale to help your brand with mobile commerce.

What You Will Learn Today

• Why traditional “mobile-friendly” websites aren't providing the conversion and retention brands need today.
• Why having a mobile app gives you full control over the end-to-end shopping experience.
• How to implement real-time communication to generate a steady stream of sales.
• How to engage with shoppers with your blog, lookbook, and video content directly in your native iOS and Android app.

Links And Resources Mentioned In This Episode

• Tapcart - 30-day free trial
• Tapcart Shopify App
• Shopify Plus Certified Apps
• Heap

Thank You For Listening

I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!

REWIND : EPISODE SPONSOR

Automated Backups. Painless Recovery.

Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.

Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.

So what do you do? You use Rewind to protect your Shopify store with automated backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.

The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.

Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.

Protect your business and get p...