Omnichannel Growth & Retention: Future-Proofing Your Shopify Brand

04/22/25 • 44 min

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers?

You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to fill those expertise gaps.

That’s why I’m excited to welcome Dennis Yao, co-founder of The Other Group and my former lead at Shopify, to the show. Dennis has spent over 20 years in retail, wholesale, SaaS, and digital marketplaces—he’s helped mid-market and enterprise brands drive billions in revenue, and now he’s on a mission to help omnichannel brands execute smarter and grow faster.

What You'll Learn

Omnichannel strategy: How to move from buzzwords to practical execution across retail, DTC, wholesale, and marketplaces.
Retention as a growth engine: Why nurturing “raving fans” is the smartest way to boost profitability and customer lifetime value.
Social vs. video commerce: What’s working now on TikTok Shop and with shoppable video, and how to resource it.
Real-world AI adoption: Where Gen AI is actually shifting the game for brands—think content, support, and the future of SEO.
Bridging the execution gap: How to spot and fix missing pieces in your tech stack, strategy, or team.
Building authentic community: Simple ways to use content and loyalty to create long-term customer value.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to fill those expertise gaps.

What You'll Learn

Omnichannel strategy: How to move from buzzwords to practical execution across retail, DTC, wholesale, and marketplaces.
Retention as a growth engine: Why nurturing “raving fans” is the smartest way to boost profitability and customer lifetime value.
Social vs. video commerce: What’s working now on TikTok Shop and with shoppable video, and how to resource it.
Real-world AI adoption: Where Gen AI is actually shifting the game for brands—think content, support, and the future of SEO.
Bridging the execution gap: How to spot and fix missing pieces in your tech stack, strategy, or team.
Building authentic community: Simple ways to use content and loyalty to create long-term customer value.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Previous Episode

Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks

Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat.

In this episode, I’m joined by Manel Gomez, CEO and founder of Meta Scaling Accelerator. Since 2016, Manel has managed over $25 million in Facebook ad spend, helping e-commerce brands break through the noise and actually scale profitably. He’s not just another ad guy—he’s the creator of the “Wave Surfing” methodology, a proven system for maximizing your ad spend during peak performance windows while minimizing risk.

We dig into:

How to spot your brand’s natural conversion peaks using Shopify Analytics
Why testing customer motivations (“angles”) beats endless audience tweaks
Matching creative formats to how your customers really shop
Embracing ROAS ups and downs—and how to ride those waves for profit
Using AI for faster creative production (without losing your strategic edge)
Building an ad account structure that can handle real growth

If you’re ready for actionable strategies and a fresh perspective on Facebook ad scaling, you’ll love what Manel has to share.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Next Episode

Shopify Growth Unlocked: The Data Solution That Boosts Revenue

Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why?

You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate attribution, and the frustration of making marketing decisions based on guesswork rather than clear insights.

That’s why I’m thrilled to have Gurami Tateshvili, co-founder of MyDataNinja, on the show today. As a serial entrepreneur and Harvard Business School alum who built his own e-commerce businesses and digital agency, Gurami experienced these tracking and attribution pains firsthand. He co-founded MyDataNinja specifically to solve this problem, creating a platform that unifies ecommerce metrics into a single, actionable dashboard.

What You’ll Learn

Navigating Post-iOS 14 Tracking: Understand the ongoing challenges and why standard pixels often fall short.
Accurate Attribution: How server-side and cookieless tracking provide a clearer picture of ad performance across channels (Meta, Google, TikTok, Bing).
Unified Data Dashboard: The benefits of seeing all your ad spend, revenue, and key metrics in one place, saving time and enabling faster decisions.
Calculating True Profitability: Moving beyond blended ROAS to understand net profit per order and ad campaign by incorporating Cost of Goods Sold (COGS).
Identifying Wasted Spend: Techniques to spot inefficiencies, including potential bot traffic and underperforming campaigns.
Actionable Insights: How to translate unified data into smarter budget allocation, campaign optimization, and scaling strategies.
Offline & Complex Sales: Addressing tracking challenges for scenarios like Cash on Delivery (COD) or orders with returns/cancellations.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.