143: Maximize Conversion Rate By Optimizing Your Shopping Experiences Through AI Search & Collection Merchandising
03/23/21 • 38 min
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO from FastSimon - formerly known as InstantSearch+. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus.
Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands.
Let’s jump in and learn more about how FastSimon is assisting brands with growth and scale!
What You Will Learn Today
- How to enable and inspire your shopper's product discovery journey.
- How to scale both online and physical stores.
- What forward-thinking/progressive brands need to consider in terms of the customer experience.
- How to personalize your customer's shopping experience to maximize conversions.
Links And Resources Mentioned
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: OMNISEND
Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.
With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.
Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to.
More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.
Find out more about Omnisend today and start your 14-day free trial, no credit card required.
Hosted on Acast. See acast.com/privacy for more information.
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO from FastSimon - formerly known as InstantSearch+. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus.
Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands.
Let’s jump in and learn more about how FastSimon is assisting brands with growth and scale!
What You Will Learn Today
- How to enable and inspire your shopper's product discovery journey.
- How to scale both online and physical stores.
- What forward-thinking/progressive brands need to consider in terms of the customer experience.
- How to personalize your customer's shopping experience to maximize conversions.
Links And Resources Mentioned
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: OMNISEND
Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.
With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.
Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to.
More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.
Find out more about Omnisend today and start your 14-day free trial, no credit card required.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
The Evolution Of Subscriptions: Accelerate Recurring Revenue By Focusing On Retention & Customer Convenience
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.
Founded in 2010, Ordergroove's goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers.
What You Will Learn Today
- Why customer convenience is an important brand differentiator to consider.
- Why Shopify brands need to add greater customer value to their subscriptions.
- How value, convenience, and personalization increase enrollment and retention.
- Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription.
Links And Resources Mentioned
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: SMSBUMP
Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.
Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
144: Get Growth Strategy Expertise For Every Stage Of Your Sales Funnel And Milestones Of Your Customer’s Journey
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.
This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus...
What You Will Learn Today
- Why channel expertise could become your superpower of growth and retention.
- Importance of understanding the metrics, trends, and challenges of your industry.
- Benefits of developing clear core values to help you and your team have a true north with decision making.
- Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable.
Links And Resources Mentioned
- Power Digital Marketing
- Power Digital Case Studies
- Power Digital Nova Audit
- DataQ
- DataQ Shopify App - 1-year free trial with "fastlane" coupon - Thanks Grayson!
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: SMSBUMP
Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.
Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/ecommerce-fastlane-shopify-growth-strategieswhere-ai-efficiency-meets-99548/143-maximize-conversion-rate-by-optimizing-your-shopping-experiences-t-12538297"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 143: maximize conversion rate by optimizing your shopping experiences through ai search & collection merchandising on goodpods" style="width: 225px" /> </a>
Copy