eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips - 64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success

64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success

10/09/19 • 42 min

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram.

Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers.

With Later, you can spend less time posting to Instagram and more time growing your business.

What You Will Learn Today...

Plan a week of Instagram posts in 20 minutes.
Keep all of your Instagram content in one place and accessible on any device.
Create a beautiful Instagram feed and see what your Instagram aesthetic will look like before you post.
Find and repost user-generated content by sharing what your customers are loving.

Links And Resources Mentioned In This Episode

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram.

Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers.

With Later, you can spend less time posting to Instagram and more time growing your business.

What You Will Learn Today...

Plan a week of Instagram posts in 20 minutes.
Keep all of your Instagram content in one place and accessible on any device.
Create a beautiful Instagram feed and see what your Instagram aesthetic will look like before you post.
Find and repost user-generated content by sharing what your customers are loving.

Links And Resources Mentioned In This Episode

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success

My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.

Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.

Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.

Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.

What You Will Learn Today...

Lifecycle messaging automation and how can it help your Shopify brand.
Build strong customer engagements that translate into sales by sending the right message at the right time.
Use your Shopify store data to create targeted, relevant cross channel messages that are unique to each customer.

Links And Resources Mentioned In This Episode

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Go to ShopMessage.me/fastlane and get started today!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

65: Research, Discover And Implement The Right Tech Tools To Grow Your Shopify Brand

My guest on today’s episode is Derric Haynie, the founder of EcommerceTech, where he works to connect Shopify merchants with the right tech tools and partners to grow their stores. We talk about necessary ecommerce tech stacks, the process to vet software vendors, and how to successfully roll out new tools for your Shopify brand.

What You Will Learn Today...

Expectations and considerations when implementing a new tech tool for your Shopify business.
How to save countless hours in boring demos and confusing trials.

Links And Resources Mentioned In This Episode

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Hosted on Acast. See acast.com/privacy for more information.