
153: Powerful Dynamic Ad Platform Engages 2x More Past Website Visitors Across Social And Web Properties
04/27/21 • 40 min
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Eric Stockton, the General Manager of SharpSpring Ads, formerly Perfect Audience. They are an ad retargeting platform that helps Shopify brands and the digital agencies that serve them, to drive more revenue through retargeting.
Make sure to listen through to the end and get access to an exclusive $1100 in free ad credits.
What You Will Learn Today
- The revenue and LTV benefits of retargeting through display and social ads.
- Benefits of a single solution for all of your store retargeting strategy.
- What is dynamic retargeting and how does it improve my conversion rate.
- How to reach the right audience without wasting money.
Links And Resources Mentioned
- SharpSpring Ads
- $1,000 Matching Ad Credit offer + $100 Bonus - thanks Eric!
- Shopify Store Dynamic Retargetting
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: VISELY
Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.
Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.
Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.
Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!
Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.
Hosted on Acast. See acast.com/privacy for more information.
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Eric Stockton, the General Manager of SharpSpring Ads, formerly Perfect Audience. They are an ad retargeting platform that helps Shopify brands and the digital agencies that serve them, to drive more revenue through retargeting.
Make sure to listen through to the end and get access to an exclusive $1100 in free ad credits.
What You Will Learn Today
- The revenue and LTV benefits of retargeting through display and social ads.
- Benefits of a single solution for all of your store retargeting strategy.
- What is dynamic retargeting and how does it improve my conversion rate.
- How to reach the right audience without wasting money.
Links And Resources Mentioned
- SharpSpring Ads
- $1,000 Matching Ad Credit offer + $100 Bonus - thanks Eric!
- Shopify Store Dynamic Retargetting
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: VISELY
Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.
Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.
Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.
Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!
Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

152: How To Make Your Retention And Customer Lifetime Value Skyrocket For Your Shopify Brand
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is John Chao the Co-Founder of the Data Marketing Platform Segments. They are a self-guided marketing analytics platform that helps Shopify brands increase marketing ROI with 1-click segmentation paired with actionable insights.
What You Will Learn Today
- How to uncover hidden revenue opportunities from your data.
- How to increase retention and customer loyalty for your Shopify brand.
- How to nurture customers across active, at-risk or churned states.
- How to optimize your marketing ROI by targeting customers with the most potential.
- How to unlock your store's data to know when and what customers are buying, then allowing you to take action with timely recommendations to increase repeat sales and order value.
Links And Resources Mentioned
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: SMSBUMP
Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.
Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

154: Learn How Future-Focused Shopify Brands Are Thriving Through Differentiated Creative Experiences
Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Mark Sandeno the CEO of Experiences. They are a Shopify App that helps any business sell experiences first and enjoy increased product sales in a supporting role to the experiences consumed.
Experiential retailers aim to create communities around their brands in an effort to build shared experiences and strong brand affinity.
What You Will Learn Today
- What is Experiential Commerce and why it's important now.
- Why successful Shopify merchants are selling experiences to build community.
- The benefits of the Experiences App paired with Shopify POS.
- Why people are looking for creative new opportunities to gather and to create memories.
Links And Resources Mentioned
Thank You For Listening
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Growth Mindset?
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Episode Sponsor: SMSBUMP
Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.
Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.
Hosted on Acast. See acast.com/privacy for more information.
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