eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips - 118: The Untapped Gold Mine Of Ecommerce Pricing That Virtually No One Knows About

118: The Untapped Gold Mine Of Ecommerce Pricing That Virtually No One Knows About

11/30/20 • 25 min

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Your product is worth what your customers are willing to pay for it. Pricestack discovers that perfect price.

My guest in today’s episode is Brecker Brees, Co-Founder of Pricestack. They are an AI-based ecommerce pricing platform that analyzes behavioral data and suggests optimal prices to earn Shopify merchants more revenue, increased profit, and lifetime value.

By leveraging price as a form of communication, Pricestack captures optimal prices that satisfy both your customers and your bottom line.

If you’ve always wondered if your store's products are priced correctly, today's show will definitely be an eye-opener...

What You Will Learn Today

Why price is a form of communication between a business and a customer.
How to create positive customer experiences using AI-powered behavioral pricing optimization.
How to drive revenue growth and maximize cash flow while increasing the demand for your products.
Learn how to set prices that drive bottom-line growth and healthy margins while understanding their effects on your demand.
How to maximizes the value of every visitor, drive higher return-on-ad-spend, and improving ad scalability

Links And Resources Mentioned

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.

Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.

Your product is worth what your customers are willing to pay for it. Pricestack discovers that perfect price.

By leveraging price as a form of communication, Pricestack captures optimal prices that satisfy both your customers and your bottom line.

If you’ve always wondered if your store's products are priced correctly, today's show will definitely be an eye-opener...

What You Will Learn Today

Why price is a form of communication between a business and a customer.
How to create positive customer experiences using AI-powered behavioral pricing optimization.
How to drive revenue growth and maximize cash flow while increasing the demand for your products.
Learn how to set prices that drive bottom-line growth and healthy margins while understanding their effects on your demand.
How to maximizes the value of every visitor, drive higher return-on-ad-spend, and improving ad scalability

Links And Resources Mentioned

Thank You For Listening

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

117: Delight Your Customers And Futureproof Your Brand With Personalized Customer Experiences At Scale

Your Business Is A Journey. Invest In Yourself Today.

Meet shoppers on the channel of their choice, and unify every conversation across your Shopify store, email, Facebook Messenger, Google’s Business Messages, WhatsApp, and more. You can track conversations, resolve issues, and measure customer satisfaction all in one spot.

My guest in today’s episode is Etienne Mérineau the Co-Founder and CMO from Heyday.

They are an end-to-end conversational commerce solution that helps Shopify merchants scale their sales and support team with AI automation.

Also, exciting times for the Heyday team, they partnered with Shopify Ping to roll out some of their enterprise-grade AI chatbot features to Shopify merchants.

What You Will Learn Today

What is an AI Chatbot and how can it help my Shopify brand.
How to boost sales and customer satisfaction through personalized 1:1 conversations.
Turn conversations into sales opportunities by capturing unique customer preferences like price, color, size, and material.
How to automate answers to repetitive questions to free your time to focus on what matters.
Understand your customer's purchase path and get the pulse on your overall performance.
How helping is the new selling.

Links And Resources Mentioned

Heyday - 14-day free trial, unlimited seats, and conversations plus 25% off your first year.
Heyday Shopify App
Heyday Customer Success Stories
Conversational AI Ebooks & Guides

Thank You For Listening

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

119: Gain A Competitive Edge Through Personalized Experiences That Turn Browsers Into Shoppers Into Loyal Customers

Your Business Is A Journey. Invest In Yourself Today.

Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greater agility.

My guest in today’s episode is Yaniv Navot, the VP of Global Marketing from Dynamic Yield. They are an Experience Optimization Platform that helps Shopify brands to quickly build and test personalized, optimized, and synchronized digital customer experiences.

They offer a hassle-free deployment of its experience optimization solution through it's Shopify app. Every action on your Shopify store is instantly and automatically fed into Dynamic Yield’s engine, allowing you to achieve and execute your personalization and optimization goals at scale.

What You Will Learn Today

Why experience optimization is the secret to success for many Shopify brands.
How one platform is able to increase e-commerce revenue and gain a sustainable competitive advantage.
Why testing, optimization, and personalization should be part of your larger digital strategy.
Why the savviest marketers measure their personalization and A/B testing efforts based on average revenue per user (ARPU).

Links And Resources Mentioned

Dynamic Yield - Learn about Dynamic Yield's Experience Optimization Platform, watch a full product demo, and find resources on personalization.
Dynamic Yield Free Personalization Assessment - A special, time-limited offer, just for you, eCommerce Fastlane listeners.
Dynamic Yield XP2 Learning Center - Take your experience optimization knowledge to exponential levels.
ThirdLove - Read how online underwear retailer saw a 23% increase in average revenue per user from optimizing the bra shopping experience
Untuckit
ThirdLove
Brooklinen
Dynamic Yield Shopify App (public app coming soon!)

Thank You For Listening

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influe...