009: Why Using Free Lead Magnets To Build Your List Is Costing You Money

08/18/21 • 14 min

In today's world, everyone is giving away a free something in order to collect our email address and contact details. Sadly many people might opt in but never actually view or take action on what they opt-in for so they can never get the result it promised = no trust built.
This means that the freemium and lead magnet has somewhat become white noise. You are either filling your list with freebie hunters who are just chasing free as they don't want to invest in anything or with people who mean to read/watch the product they opted in for but as it is free they never seem to get to it.
Instead, we will look at how building a list of qualified buyers even if only those that have bought a low ticket thing can give you a smaller list but full of clients that are more likely to pull out their credit card for other things. By turning your lead magnet into a low ticket offer you are also helping to liquidate ad costs (self-liquidating offer) and giving yourself the opportunity to grow your revenue with a variety of incomes streams.
It is easier to convert action taking person who has already bought into buying something else especially if they got huge value from the other things they bought. The trick is to make the low ticket offer so valuable in giving the result that it promises that they are excited to move to your next thing. They become your raving fan.
Key Takeaways:

Why freemiums and lead magnets have become white noise
The importance of growing your list with qualified, buying customers instead of freebie hunters
Why getting someone to pay means they are more likely to take action
How to create multiple income streams (with upsells) from low-ticket items

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Meet Your Host:
Hi, I’m Faith Christiansen. For the past 20 years, I have helped business owners and entrepreneurs dramatically grow their profits with my sales skills and with the use of digital marketing methods. Stop being a slave to your business, you started it for freedom.

Why freemiums and lead magnets have become white noise
The importance of growing your list with qualified, buying customers instead of freebie hunters
Why getting someone to pay means they are more likely to take action
How to create multiple income streams (with upsells) from low-ticket items

Support the show

Previous Episode

008: What Could You Sell? 5 Questions To Figuring Out Something You Could Sell Online

In this episode, we are going to talk about five questions that you can ask yourself that could give you a product that could make you a couple of thousand dollars in profit or maybe even turn into a million-dollar online earner later. Make sure that you have a pen and paper handy to pause and answer the questions as we go...
Sometimes you may not know what your passion or the big grand purpose you were put here for is so you stay stuck. Maybe you are someone that is not sure what skills they can sell as they don't feel like the expert and they don't recognize that even some of the simplest skills they have like being able to use Microsoft Word or play the guitar could turn into money in the bank account.
Let's come up with something simple that you could get into action launching fast. A person who gets something (anything) to market will always make more (or gain experience at least) than the person who sits, thinks, and plans. There is no perfect 'aha' OMG that is my thing product for some...for others that lightbulb moment may come later after they have taken action on something else.
Done is the new perfect...there is never a better time to start.
Key Takeaways:

You probably already have a huge list of products in your head or that you could be an affiliate for RIGHT NOW.
The products you create don't have to be huge in the start, it is better to get started...
You don't need to be the 'expert' you just need to be a few steps ahead of your audience
How you can tap into a secret eBook that has over 500 profitable niches that you could tap into

Welcome to The Social Sellers Life Show
The practical audio show to help online coaches and entrepreneurs to grow their profits, generate high-quality leads on autopilot, and live a happy life on their terms with true freedom.
Meet Your Host:
Hi, I’m Faith Christiansen (aka the Real Faith C).
I am passionate about helping people reclaim their time freedom so they can live a happy life they love with financial stability from their online business. I don't believe in complicated, expensive tech that is overwhelming or long to-do lists. I am about leveraging your time in the most strategic way possible to bring the highest profits and impact as possible with simple, duplicatable activities. For the past 20 years, I have helped coaches a

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Next Episode

010: 5 Reasons Charging By The Hour Is Costing You Money And Your Client's Success

We are going how charging by the hour is limiting your financial success and could be costing your clients the results that they are looking for when they come to your business. We go over how to charge that increases the value to your client and gets you paid at a higher rate.
Charging by the hour makes it so easy for people to compare your products and services to the competitors based on an hourly rate and not your true value. When that happens it often becomes a race to the bottom in price which is bad for your mindset, motivation, and bank account.
Charging an hourly rate will often also bring up money objections especially if you have a higher per-hour rate and creates issues as you often are forced to feel that you need to justify the price or amount of time that you take to complete something.
In some cases, it can even punish you. You might be able to finish getting a client a result in something faster than the included hour but they feel like you owe them time.
Key Takeaways: