DNP Groundbreakers: Paul Bobnak, Direct Mail Evangelist w/ Who's Mailing What?
10/06/24 • 56 min
Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test.
Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984.
Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's Mailing What! database and to share some trends that nonprofits should be aware of.
Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail.
Topics Covered Include:
The history of Who's Mailing What!
What information Who's Mailing What! keeps track of
WMW's recent acquisition by Direct Mail 2.0
The many testable elements of direct mail
The importance of standing out in the mail and how to do it
Personalization techniques
Changes in the mail due to postage and paper increases
Multi-Channel trends and opportunities to enhance direct mail
Informed Delivery
Cross-Channel attribution and how to drive more online conversions from the mail
And, so much more!
Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail.
If you get value from Dan's conversation with Paul, please rate and review Dynamic Non-Profits. It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and help more fundraisers discover the show.
Subscribe to the Dynamic Non-Profits Podcast to hear fresh releases first, thanks for listening!
Show Notes:
CONNECT WITH PAUL ON LINKEDIN!
https://www.linkedin.com/in/paulbobnak/
CHECK OUT PAUL'S VIDEO PODCAST "MEET THE MAILERS"
https://www.whosmailingwhat.com/videos
LEARN MORE ABOUT WHO'S MAILING WHAT!
Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test.
Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984.
Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's Mailing What! database and to share some trends that nonprofits should be aware of.
Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail.
Topics Covered Include:
The history of Who's Mailing What!
What information Who's Mailing What! keeps track of
WMW's recent acquisition by Direct Mail 2.0
The many testable elements of direct mail
The importance of standing out in the mail and how to do it
Personalization techniques
Changes in the mail due to postage and paper increases
Multi-Channel trends and opportunities to enhance direct mail
Informed Delivery
Cross-Channel attribution and how to drive more online conversions from the mail
And, so much more!
Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail.
If you get value from Dan's conversation with Paul, please rate and review Dynamic Non-Profits. It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and help more fundraisers discover the show.
Subscribe to the Dynamic Non-Profits Podcast to hear fresh releases first, thanks for listening!
Show Notes:
CONNECT WITH PAUL ON LINKEDIN!
https://www.linkedin.com/in/paulbobnak/
CHECK OUT PAUL'S VIDEO PODCAST "MEET THE MAILERS"
https://www.whosmailingwhat.com/videos
LEARN MORE ABOUT WHO'S MAILING WHAT!
Previous Episode
DNP Groundbreakers: Molly Connors, Development Manager @ C-SPAN
Since 1979, C-SPAN has been providing unfiltered access into the inner workings of American democracy. Until recently though, the network was funded entirely by the cable industry and had never attempted to fundraise from private donors.
However, the disruption produced by cord cutting necessitated innovation and late last year C-SPAN launched a development program to generate support from the channel's loyal audience which values their unfiltered, unbiased approach politics.
C-SPAN's first ever Development Director, Molly Connors, joins Dan to share her story and go behind the scenes to discuss what it's been like to launch a fundraising program for legacy brand.
Topics covered in this fascinating chat include:
Molly's origin story in fundraising, how her new position at C-SPAN brought her career full circle, and how helping to launch a digital program for PBS prepared her for the position
C-SPAN's three critical donor cohorts and how Molly and her team identified them
What is the value proposition that drives those cohorts to give and the importance of unique value propositions for different groups of donors
TONS OF TACTICAL INSIGHTS, including C-SPAN's channel and engagement strategy and clever hacks for increasing DAF and digital giving (Hint: You'll want to add your postal address to all of your donation pages after listening to this interview)
The value of donor stories and helpful tips on how to solicit them
C-SPAN's surprising success on TikTok and reaching younger donors
Plus, so much more...
This interview is a great listen for fundraisers and non-profit leaders who enjoy founding stories as well any fundraising professional who is interested in tactical hacks for audience development, donor engagement, content strategy, and so much more.
Fundraisers who have been able to successfully start a program from the ground up have a rare and invaluable perspective which is why we are so grateful to Molly for sharing her time and wisdom.
We really enjoyed this conversation and, got a ton of value out of it, and believe you will too.
Thanks as always for listening to the Dynamic Non-Profits Podcast and enjoy the show!
Show Notes:
Molly Connors
Development Manager
C-SPAN
LEARN MORE ABOUT C-SPAN OR SUPPORT THEIR MISSION TO PROVIDE UNFILTED ACCESS TO OUR DEMOCRACY
CONNECT WITH MOLLY ON LINKED IN!
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