DNP Deep Dive: Creative Deviations w/ John Lepp
07/07/22 • 60 min
John Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential.
Topics Discussed Include:
The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book
Why non-profit "branding" is a myth
Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact
Tips for expressing gratitude to donors
Is storytelling "dead"?
Why the best direct mail design may be the one your boss hates
And, so, so, much more
My discussion with John is guaranteed to change the way you think about direct mail fundraising and you'll definitely want to listen with a legal pad next to you in order to capture all of the great test ideas.
It's a chat that is definitely worth an hour of your time and one you'll probably want to listen to again to make sure you don't miss anything.
John's passion for fundraising is contagious and his drive to help other fundraisers learn is inspiring. We appreciate him taking the time to stop by the show to talk about "Creative Deviations"
If you're inspired by our conversation, please help inspire others by subscribing to the Dynamic Non-Profits Podcast, sharing our content, and by rating and reviewing the show. DNP content has been downloaded by nearly 5,000 fundraisers and we couldn't have gotten there without the support and enthusiasm of our loyal listeners. Enjoy the show and thanks as always for listening.
Show Notes:
Help support publishers which support the non-profit sector by buying directly from John's publisher:
https://agentsofgood.org/creative
Creative Deviations is also available through Amazon:
https://www.amazon.com/Creative-Deviations-storytelling-fundraising-creativity/dp/1927375819
Get in touch with John at:
https://twitter.com/johnlepp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/johnlepp/?originalSubdomain=ca
Listen to John's first appearance on Dynamic Non-Profits:
John Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential.
Topics Discussed Include:
The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book
Why non-profit "branding" is a myth
Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact
Tips for expressing gratitude to donors
Is storytelling "dead"?
Why the best direct mail design may be the one your boss hates
And, so, so, much more
My discussion with John is guaranteed to change the way you think about direct mail fundraising and you'll definitely want to listen with a legal pad next to you in order to capture all of the great test ideas.
It's a chat that is definitely worth an hour of your time and one you'll probably want to listen to again to make sure you don't miss anything.
John's passion for fundraising is contagious and his drive to help other fundraisers learn is inspiring. We appreciate him taking the time to stop by the show to talk about "Creative Deviations"
If you're inspired by our conversation, please help inspire others by subscribing to the Dynamic Non-Profits Podcast, sharing our content, and by rating and reviewing the show. DNP content has been downloaded by nearly 5,000 fundraisers and we couldn't have gotten there without the support and enthusiasm of our loyal listeners. Enjoy the show and thanks as always for listening.
Show Notes:
Help support publishers which support the non-profit sector by buying directly from John's publisher:
https://agentsofgood.org/creative
Creative Deviations is also available through Amazon:
https://www.amazon.com/Creative-Deviations-storytelling-fundraising-creativity/dp/1927375819
Get in touch with John at:
https://twitter.com/johnlepp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/johnlepp/?originalSubdomain=ca
Listen to John's first appearance on Dynamic Non-Profits:
Previous Episode
Special Episode: How to Fundraise When The World is a Mess w/ Mike Duerksen
Mike Duerksen, Founder of the BuildGood Agency and Host of the Build Good Fundraising Podcast, returns to the show to discuss his advice for fundraising when the world is a mess.
With a backdrop of war, record inflation, division, and a possible looming recession it's a question on the mind of most fundraisers.
It's a conversation which will help you plan with certainty for the uncertain times today and those ahead.
Show Notes:
https://buildgood.com/
https://www.linkedin.com/in/mikeduerksen/?originalSubdomain=ca
https://buildgood.com/category/podcast/
https://podcasts.apple.com/us/podcast/donor-growth/id1621409443
Hear Mike's First DNP Appearance!
https://podcasts.apple.com/us/podcast/covid-19-special-interview-justin-streiff-partner-american/id1458121528?i=1000469154328
Next Episode
DNP Deep Dive: Caging and Lockbox Services w/ Dennis Hoffman
When it comes to caging donor data, time and accuracy are money and delays and poor data hygiene can cost non-profits a lot in revenue and delayed decision making.
The importance of lockbox and caging services have come to the forefront for many organizations since the start of the pandemic, but the mechanics of these vital services remain a blind spot for many seasoned fundraisers.
Since 2005, Engage USA has been striving to provide clients with "obsessively accurate data" through the use of innovative technology, transparency, personalization, and a never ending mission to change expectations about data quality in the non-profit space.
Their founder, Dennis Hoffman, joins the show to give DNP listeners an education in Caging-101 and talk about the role cagers can play in breaking down data and strategy silos.
Topics Discussed Include:
- How Dennis' experience as a direct mail fundraiser inspired his pursuit to perfect non-profit data hygiene
A 101 overview of how caging and lockbox services work (including, "Why do they call it caging anyway?")
The role technology has played in creating faster, more accurate caging
Data which cagers can help capture (in addition to donation) that can help streamline and integrate fundraising (For example: Did you know cagers can help retain and catalog survey responses and comment mail?)
How cagers can help nonprofits take advantage of emerging payment methods such as e-wallets
The answer to the TRIVIA QUESTION: What percentage of donations are still made via check? (Listen through the entire interview for an answer which may surprise you)
Plus, much more
If fundraising is a V8 engine, caging is the oil which keeps it going. Enjoy my conversation with Dennis Hoffman as we shine a light on a part of the industry which is sometime unsung but is always absolutely vital to the success and optimization of nonprofit fundraising.
Show Notes:
Dennis Hoffman
Founder & CEO
Engage USA
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