Drive and Convert - Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel

Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel

06/06/23 • 23 min

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So much energy is focused on driving traffic to a site via different platforms, but Jon and Ryan share why email should be the most profitable traffic acquisition channel.

In this episode, they discuss how you can set up your account and create automatic email flows. Ryan puts emphasis on not buying your email list. They also dive into examples of automatic email flows, such as a welcome series or an abandoned cart email, before sharing 5 points to help you successfully scale your email marketing campaign.

Listen to the full episode if you want to learn:

How to utilize free email systems like Klaviyo and Mailchimp
Why you need to keep growing your email list
Why you need to segment your customers and personalize their experience
How to leverage your email data for your other marketing channels
Why it’s important to test your email marketing campaign

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

So much energy is focused on driving traffic to a site via different platforms, but Jon and Ryan share why email should be the most profitable traffic acquisition channel.

Listen to the full episode if you want to learn:

How to utilize free email systems like Klaviyo and Mailchimp
Why you need to keep growing your email list
Why you need to segment your customers and personalize their experience
How to leverage your email data for your other marketing channels
Why it’s important to test your email marketing campaign

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Previous Episode

Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking

In this episode of Drive & Convert, Jon and Ryan share important metrics for businesses to monitor including customer acquisition cost, customer lifetime value, and conversion rates. They stress the importance of understanding which metrics will impact the bottom line and align with the company's strategic goals.

They also delve into the importance of tracking your raw data, channel mix metrics, and evaluating subscription and consumable products.

Listen to the full episode if you want to learn:

How to determine and evaluate significant ecommerce metrics
Why you should focus on long-lasting customer relationships
What value can you get from post-purchase surveys
What is the “first-touch” metric
How to improve your own ecommerce metrics

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Next Episode

Episode 83: Winning Tests and What the Learnings Can Teach You

Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other brands looking to improve their conversion rates and boost sales.

In particular, Jon and Ryan talk about three areas of a site that tests work really well in: category pages, social proof, and website copy.

Listen to the full episode if you want to learn: