Drive and Convert - Episode 123: New Year, New Marketing

Episode 123: New Year, New Marketing

12/31/24 • 27 min

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.

Check out the full episode to learn:

Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend.
The four unique ways YouTube can track attribution.
How brands should get started with YouTube in 2025.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

Check out the full episode to learn:

Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend.
The four unique ways YouTube can track attribution.
How brands should get started with YouTube in 2025.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

Previous Episode

Episode 122: How To Leverage Priming & Expectation Setting

Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.

Check out the full episode to learn:

what the priming & expectation setting heuristic is, and how it works.
how to determine if you are violating this heuristic.
examples of tactics that leverage this heuristic.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

Next Episode

Episode 124: The Fundamentals of SaaS Marketing Website Design

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.

Check out the full episode to learn:

Why identifying your target audience’s needs, behaviors, and pain points comes first.
How to deliver a seamless experience that connects with your customers, answers their questions, and shows them how to take the next step.
The importance of regularly testing and validating your website with your audience.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.