
The 12 Week Year with Brian Moran
03/09/22 • 52 min
In this episode I have a great conversation with Brian Moran. Brian is a recognized expert in the field of leadership and execution. Brian has over 30 years of expertise as a CEO, corporate executive, entrepreneur, consultant, and coach.
Brian’s corporate experience includes management and executive positions with UPS, PepsiCo, and Northern Automotive. As an entrepreneur, he has personally launched and led successful businesses and been instrumental in the success of many others. In addition, he has consulted for dozens of world-class companies including Coldwell Banker, Mass Mutual, Medtronic, New York Life, and Tiffany & Co.
Brian is the co-author of the New York Times Bestseller The 12 Week Year, a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months.
The 12 Week Year philosophy and training program have been implemented worldwide with industry-leading companies including Allstate, BBVA, Mass Mutual, Medtronic, Merrill Lynch, Nationwide, Paycor, & Papa Johns.
Brian authored Periodization: 12 Weeks to Breakthrough – A Guide to Creating Results through Focus, Commitment and Accountability, and is featured in business journals and periodicals.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? Your feedback is important to me and it would also take less than 60 seconds and make a difference in getting those hard-to-get guests as we expand our reach.
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In this episode I have a great conversation with Brian Moran. Brian is a recognized expert in the field of leadership and execution. Brian has over 30 years of expertise as a CEO, corporate executive, entrepreneur, consultant, and coach.
Brian’s corporate experience includes management and executive positions with UPS, PepsiCo, and Northern Automotive. As an entrepreneur, he has personally launched and led successful businesses and been instrumental in the success of many others. In addition, he has consulted for dozens of world-class companies including Coldwell Banker, Mass Mutual, Medtronic, New York Life, and Tiffany & Co.
Brian is the co-author of the New York Times Bestseller The 12 Week Year, a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months.
The 12 Week Year philosophy and training program have been implemented worldwide with industry-leading companies including Allstate, BBVA, Mass Mutual, Medtronic, Merrill Lynch, Nationwide, Paycor, & Papa Johns.
Brian authored Periodization: 12 Weeks to Breakthrough – A Guide to Creating Results through Focus, Commitment and Accountability, and is featured in business journals and periodicals.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? Your feedback is important to me and it would also take less than 60 seconds and make a difference in getting those hard-to-get guests as we expand our reach.
Join the Do Hard Things Newsletter: https://www.jaytiegs.com/pl/2147557565
Leave a Review - Do Hard Things on Apple Itunes: https://podcasts.apple.com/us/podcast/do-hard-things/id1548334976
Do Hard Things Store: https://do-hard-things-apparel.myshopify.com/collections/all?fbclid=IwAR0kawJc4ZJYgPD18gBBMyme7m1ak-B3MZh7rtk0wF6vzliBswjChkt9hBA
Do Hard Things Podcast Apple: https://podcasts.apple.com/us/podcast/do-hard-things/id1548334976
Join the Do Hard Things Nation Facebook Community: https://www.facebook.com/groups/158988156090630
Follow the Do Hard Things Podcast on Instagram:
Join the Do Hard Things Nation Facebook Community:
https://www.facebook.com/groups/developgritdohardthings
Get Do Hard Things Swag/Join an Event/Get Running Coaching:
https://www.dohardthingsnation.com
Previous Episode

Courage Under Fire
"Courage is being scared to death and saddling up anyway." -John Wayne
We are witnessing story after story of Courage and Bravery in the Ukraine.
Courage is the ability to confront something painful, difficult, or dangerous despite any fear. Courage is a choice. A person feels the fear, pain, or danger, but chooses to persevere anyway.
Last week, on 24FEB22, two Russian Battleships assaulted a Ukrainian held position on Snake Island, in the Black Sea off the coast of the mainland.
Russian Battleship:
"We are a Russian battleship. We suggest that you disarm and surrender, to avoid bloodshed and unnecessary casualties. Otherwise, you will be bombed. Snake island, we are a Russian battleship, I repeat. We suggest that you disarm and surrender. Otherwise, you will be bombed. Do you copy?"
Ukrainian Position: "Russian battleship, go F*ck yourself."
The Ukrainian position was ultimately destroyed.
May the 13 Ukrainian soldiers rest in peace.
Could you imagine being faced with that dilemma? Would you surrender or hold the line?
Courage is a pillar of high performance and we often fear many things in life. A situation like this makes me realize that some of the fear I face in life are really inflated by my subconscious.
Much of what we fear is b.s.
We fear judgement of others.
We fear failure.
We fear if we do that thing and look foolish our reputation will suffer.
We fear the hardship of doing something new.
We fear that if we rise up to the challenge and do the work, our life may not be better.
High Performers look at fear a little differently and take action anyway. The world's highest performers act courageously in facing their challenges and in chasing their dreams.
This is what I help people a do as a high performance coach. I help people discern their real fear from the inflated fear, and then together, we formulate courses of action to overcome the real fear and execute the goal.
Courage Questions:
How could your life improve if you faced your fears?
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Next Episode

Are You Prepared?
“It is better to be a warrior in the Garden rather than the gardener in the war.”
-Chinese Proverb
In this episode of the podcast I talk about our role as providers and leaders of our families to ensure that we are prepared during unforeseen instances and give you 5 strategies to help you become more prepared. This is not the most uplifting of topics, but it is incredibly important. So many people fail to adequately prepare for things that go wrong. It is our responsibility to recognize that things will happen and that it is our responsibility to be prepared to manage them. By being prepared, you are orders of magnitude in a better position vs those who are not. Having a positive outlook and hoping for the best is a strategy, but when things go wrong, and they will, this is not a strong position to start from when navigating a crisis.
Being prepared means having the ability to be adaptive and resilient to unforeseen events that may occur. There is not a day that goes by where you do not see a crisis in someone’s life. Crisis is there when you turn on the news, scroll social media, and have conversations with people. Crisis events occur with our health, finances, with natural disasters, accidents, and violence. The Chinese Proverb “It is better to be a warrior in the garden rather than the gardener in the war” means to be at the ready when need be, as opposed to being caught off guard. Do not be a victim.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? Your feedback is important to me and it would also take less than 60 seconds and make a difference in getting those hard-to-get guests as we expand our reach.
Check out the Do Hard Things Store: https://do-hard-things-apparel.myshopify.com/collections/all?fbclid=IwAR0kawJc4ZJYgPD18gBBMyme7m1ak-B3MZh7rtk0wF6vzliBswjChkt9hBA
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