DishyMix

Sir Ken is one of DishyMix's all time most popular guests. He's back, this time to talk about human potential, the intersection of aptitude and passion and finding your calling.Do you wonder if you are doing the right work? Does your job make you ecstatically happy or utterly miserable? Do you think there might be something else more satisfying out there for you? Let's find out what it is."The Element: How Finding Your Passion Changes Everything," is a NY Times best-seller. Sir Ken shares his stories about "creating a new paradigm of human capacity to meet a new era of human existence."How do you discern your best attributes? Ken provides a long list of possibilities for consideration. Perhaps you are linguistic, musical, mathematical, spatial, kinesthetic. Perhaps you are more interpersonal or intrapersonal? Do you have more analytic intelligence, creative or practical intelligence?Ken shares ways you can be in your "flow," or in your "element." Dial yourself in a little better in this heartwarming show full of hope and your human potential.Sampling of Discussion Points:What is your human potential, the intersection of aptitude and passion and finding your calling? Does your job make you ecstatically happy or utterly miserable?Your best attributes? Linguistic, musical, mathematical, spatial, kinesthetic, interpersonal or intrapersonal?Do you have more analytic intelligence, creative or practical intelligence? “The Element: How Finding Your Passion Changes Everything.” Two free autographed copies for http://dishymixfan.com DishyMix fans! The Element from @SirKenRobinson. 2 free autographed copies! Post your desire at http://dishymixfan.com DishyMix “The best hope for the future is to develop a new paradigm of human capacity to meet a new era of human existence.” Our school systems have become so oppressed and stifled by standards of systematized testing they're not succeeding. “Companies have a very impoverished view of the real talents that align in the people they employ.” Howard Gardener says there are 9 main forms of intelligence. What are yours? @SirKenRobinson on Robert Cooper, The Other 90 Percent, about the heart brain and the gut brain. @SirKenRobinson on how experiences go first to the neurological networks of the intestinal track and heart.The enteric nervous system: 2nd brain inside the intestines, independent of, but interconnected with the brain. Why we often experience our first reaction to events as a gut reaction, which shapes everything we do.” Robert Sternberg from Tufts, kind of an anti-IQ guy on analytic, creative and practical intelligence.Herman Brain Dominance: A, B, C & D Quadrants: analytic, implementation, social and future thinking.Herman Brain Dominance Instrument better than Myers Briggs. The Luck Factor by psychologist Gordon Wiseman. Sir Ken Robinson on The Element, Talent Assessment and Feeling Lucky

Meet Hutch, a senior television executive in LA who has one foot in the web world and one foot in TV syndication.Learn where TV is headed and the opportunities for marketers in this "Muckety Muck Insights" series recorded on location at ad:tech San Francisco.

Michael Ellsberg shares his story of the shift to enlightenment about the power of eye contact at a networking party. He describes Eye Gazing parties and why they are so hot, intimate and connective.We cover ways to enhance your love life, your sales success and your public speaking using specific eye contact strategies including "relational presence," "Touch Turn Talk," and the value of starting with silent audience connection.We then segue to "eye intimidation," or what I like to laughingly call, "the mother death stare." You can experience the raw power of this dominating strategy by watching Mixed Martial Arts staredowns on YouTube.Then we get into LOVE - "eye contact and intimacy are involved in the dance of co-causality." Michael shares the value of doing eye gazing with your lover and how to ignite the "loop of awareness." And we discover how eye contact can help us dissolve into ecstatic states where you let of of ego and judgment and reconnect with your own humanity.The show ends with how you can create an eye gazing "experiment" with your lover tonight. Give it a try!More about Michael: Q: What is your plan for yourself 10 years from now? What is your life purpose? (I can answer these both the same way)A: I'm incredibly passionate about writing books. I don't know why I'm drawn to books in particular, over say, blog posts or YouTube videos or DVDs. I've been a passionate reader (of mostly non-fiction) since fifteen, and there's just something magical about non-fiction books for me. My plan/goal is to write a book a year for as long as I can keep chugging. I wrote this last book in 8 months so I know I can do it. I'm already on-track to keep going, as I just got a deal for my next book "Self-Educated Billionaires: Lessons From the World's Most Successful People", which is going to be published by Penguin/Portfolio--and I've started writing it!I feel I was put here on earth to do two things: love my fiancée Jena, and write books that change people's hearts and mindsQ: What is the most outrageous thing you've ever done?A: Tell a woman, on our second date, that I was falling in love with her, and commit to moving across the country to be with her. 2 blissful years later, we're engaged, and about to be married in July!Q: What dark or traumatic event has actually had a beneficial impact on your life?A: I know it's a cliche to say that "cancer is one of the best things that ever happened to me," but I can unequivocally say that my experience getting diagnosed and treated for testicular cancer (during the time I was writing the book) transformed me in a positive way. If it didn't come back (knock on major wood) I'd say without a doubt it was one of the best things that happened to me. It woke me up, made me see how much of my life I was sleepwalking through, made me focus on what I really want to accomplish and give to the world in the short time I'm here. Q: What are the 3 actions you've taken in the last three years that have had the most positive effect on your bank account?A: --Unequivocally, learning sales. Specifically, reading "SPIN Selling" by Neil Rackham. That book doubled my monthly income almost overnight after reading it!--Finding the right business mentor. If you want to accomplish something in life, find someone who's already done it and soak up all their knowledge. My relationship and study with my business mentor Bryan Franklin has transformed my financial/business life. --Connecting with great people. I like the word "connecting" more than "networking" as it feels/sounds less self-interested. Real networking is not about self-interest, it's about giving. But I've also found that what I give comes back hundreds of times over. Finding amazing people and giving all you can to them is the best "investment" you can make as it will come back so many times over. Q: What travel experience changed your life?A: Traveling to Cuba when I was 22, right after college. My 1 month in Cuba changed my life more than any other travel I've ever experienced. People have so many hardships and struggles on that island, yet they have developed this incredible ability to escape from their troubles and elevate themselves through dance and music. In my one month there, I met more people who seemed fundamentally happy than I normally meet in a year in NYC, even though they have it way harder than most people in NYC do. Music and dance is a huge part of that--the passion, the joy, the community, the creative flame they experience regularly through their music and dance keeps a spark going alive through the cultural soul, which I will never forget, and which I still can feel in my veins every day 10 years later.

Cory talks about his history with agencies over the last dozen years and how the business has evolved.He shares some of the client work he's doing now at Catalyst S+F and how to sign up for his fun and pleasantly "semi-regular" Digital Influentials newsletter.Learn how to approach social media and what Cory and team call the WTF approach to social influence.Some questions for Cory:What have I been up to lately?I have been having a great time, balancing my life, building a business with a great business partner and raising my little boy who is now 9 months old. I love what I do for a living, but the last few years have been amazing; getting married and having a little boy have made me an even happier person than I ever thought I would be.What projects...?For Catalyst S+F we’ve been working with a number of start-ups and established brands including Wowd, Track Simple, University of San Francisco and Del Monte Foods. Our work ranges from standard go-to-market strategy and positioning work to monetization strategies that drive a measurable increase in revenue. We create content that will help deliver messages, we program events, we develop media strategies and execute them, we create sales strategies and materials and do what’s needed to drive business. We sit squarely at the intersection of Madison Ave and silicon valley and we pride ourselves on the ability to create relationships and strategies that are meaningful for our clients. It’s not what a typical agency does; it’s proof of concept for what we think an agency needs to be in order to be successful and to be a valued partner for their clients. Additionally, trying to stay up to date with my weekly Online Spin for Mediapost and the semi-regular Digital Influentials column that I run through our Facebook group. Also we’ve been incubating an idea – some IP which is still being refined and not yet launched– based on a saying that I have which is Life Doesn’t Suck (find out at www.whylifedoesntsuck.com). I admire people who....are able to find the right amount of balance in their lives. The people who when you speak to them, are 100% present in the now. These are the people who when you speak to them, they make you feel valuable and as if you are the only person that matters to them right at that moment. Those people have an aura about them and they are the ones that seem to be the most successful.In what area do you feel superior to people? What area are you most remarkable? This is a fun question because I don’t think I am superior to anyone, but I do think that I am better at many people and identifying who the right team is and who may be better at something than I am. I have a strong ego, like anyone else who starts businesses and has ideas, but my ego is based on pride, not a sense of superiority. I have a lot of pride in what I do and the team that I work with and I never have to be the smartest person in the room. I just want everyone in the room to respect me and to respect each other and if they do so, then good things will happen. I guess what’s remarkable is that my ego extends to the team around me, its not exclusive of them. When they succeed, I succeed.We have a philosophy at our company that you should always take your job personally, not just seriously. The idea is that you cannot separate personal from work and why should you? Your professional interactions are with people and these people are going to remember you as you were with them, so it naturally becomes personal. The best relationships I have personally extend into my professional life. I even met my wife through the business, so how can I not think that business is personal! Without this business, I never would have met the love of my life!What is your life purpose? I always wanted to be a writer. And a rock star. But I can’t sing. My purpose had to change; and its quite simple. I want to have a positive impact on the world and the people around me. I choose to do that through marketing because it is creative, and I tend to get stressed out too much because I take it too much to heart, but I want people to remember me and think well of me. I hate it when people think ill of me, so my purpose is to have a positive impact.One thing I am doing to change or improve myself? There is not one thing, there is actually a number of things. I have spent the last 12 years, incidentally when I have lived in California) trying to be the man I want to become. I have glimpsed the man I think I can be and from time to time he comes out, but I want him there more of the time and I try, in my free time, to remember who he is and become that man more often. Does that make sense?An experience that moved me to tears... this is easy, the very first time that my little boy began to recognize who I am. That moment will be etched in my mind forever as the moment when my family was truly created.Travel experience that changed my life... I went to Egypt with my father about 9 years ago and we saw the py...

In the first 5 minutes Sean divulges the six questions that get you fantastic testimonials for your product or service.Listen now to find out:You have a formula for Testimonials. What is it and how did you arrive at this particular set of questions?When and where in the structured communication of leading a prospect through the conversion funnel are testimonials best placed?What makes a testimonial unbelievable? Are there mistakes made in organizing testimonials that we should avoid?Testimonials are one form of social proof, what are others?Are there different kinds (including audio,video, written), categories, styles of testimonials and if so, what kind? Is there a system a marketer can put in place that will effortlessly deliver a steady stream of quality testimonials with the least amount of work?What does a marketer do when a product is new and there are no customers but they need testimonials?What can a marketer do if their customers want to retain confidentiality and won't easily give them testimonials?Should you fix spelling, grammar, punctuation and clarity within a testimonial, or leave them completely unedited.I'm under the impression, like product reviews, if a testimonial includes negative perspectives or criticisms, but all in the testimonial is positive, then the testimonial is more highly considered by a prospect because it's authentic. Do you agree or not and why?Where on a web page do testimonials perform most effectively? Have you done eye tracking or mouse tracking (ClickTales) research on the effective placement of testimonials?Is there a way to use testimonials in auto-responders that results in higher conversions to sale of prospects?Testimonials, as social proof, are one form of trust. If you are trying to create a solid aura of trustworthiness as a brand, what are some other strategies a marketer can employ to underscore trust with customers and prospects?Customer stories seem more powerful, testimonials can feel fake and marketing-oriented. How do you think about stories vs. testimonials? Where and how can a marketer employ stories in addition to testimonials?