Sean D’Souza The Secret Life of Testimonials

In the first 5 minutes Sean divulges the six questions that get you fantastic testimonials for your product or service.Listen now to find out:You have a formula for Testimonials. What is it and how did you arrive at this particular set of questions?When and where in the structured communication of leading a prospect through the conversion funnel are testimonials best placed?What makes a testimonial unbelievable? Are there mistakes made in organizing testimonials that we should avoid?Testimonials are one form of social proof, what are others?Are there different kinds (including audio,video, written), categories, styles of testimonials and if so, what kind? Is there a system a marketer can put in place that will effortlessly deliver a steady stream of quality testimonials with the least amount of work?What does a marketer do when a product is new and there are no customers but they need testimonials?What can a marketer do if their customers want to retain confidentiality and won't easily give them testimonials?Should you fix spelling, grammar, punctuation and clarity within a testimonial, or leave them completely unedited.I'm under the impression, like product reviews, if a testimonial includes negative perspectives or criticisms, but all in the testimonial is positive, then the testimonial is more highly considered by a prospect because it's authentic. Do you agree or not and why?Where on a web page do testimonials perform most effectively? Have you done eye tracking or mouse tracking (ClickTales) research on the effective placement of testimonials?Is there a way to use testimonials in auto-responders that results in higher conversions to sale of prospects?Testimonials, as social proof, are one form of trust. If you are trying to create a solid aura of trustworthiness as a brand, what are some other strategies a marketer can employ to underscore trust with customers and prospects?Customer stories seem more powerful, testimonials can feel fake and marketing-oriented. How do you think about stories vs. testimonials? Where and how can a marketer employ stories in addition to testimonials?