Josh Bernoff, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

07/06/23 • -1 min

Live from ad:tech NY, Josh Bernoff, SVP of Idea Development reviews his latest book, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business We talk about identifying mass influencers, delivering customer services, empowering employees and customers with mobile apps and amplifying fan activities to socialize your enterprise.

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Richard Jalichandra, Technorati on How To Become a Famous Blogger

Live from ad:tech NY, Richard reviews highlights from his State of the Blogosphere report 2010. This year, he took a deeper dive into the entire blogosphere, with a focus on female bloggers. Topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.Learn the WHO: Bloggers, Brands and Consumers; the WHAT: Topics and Trends and the HOW: Technology, Traffic and Revenue.Plus Richard answers the key question, "How do YOU get to be a famous blogger???"

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Yanik Silver, Maverick Business on Big Hooks and Handing Them the Fish

Yanik honed his Internet marketing skills in his father's medical device business and went on to encapsulate his direct marketing success in a series of information products including Ultimate Copywriting Workshop, his seminal offering.He's in his second metamorphosis, from IM wunderkind to Entrepreneurial Booster. Founding Maverick1Million.org to create a forum a knowledge base for young entrepreneurs.This entire interview is sprinkled with wisdom, actionable insights and clever strategies that come from years of successful online marketing.Even better, Yanik is a visionary who wants, like Sir Richard Branson, to live a big, bold, lusty life and creates businesses that support his zeal.Find out about:Achieving financial independence using information productsSetting up the Big Hook in copywritingHanding the Man a Fish, Not Teaching Him to FishThe Brass Balls FactorPricing Psychology9 Phases of Copy EditingThe 500 Word Sweet Spot