Strategic Content Strategy That Makes People Buy with Mariah Macinnes

01/02/25 • 47 min

Episode 116: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
One piece of advice that a lot of marketing guru’s will give to their clients is to just “provide value” with your content and eventually, people will buy.
While “providing value” is good to do and should be part of your strategic content strategy, if that’s all you’re doing, inevitably, what you’ll find is that you’re spending all day creating content, but it never converts into sales.
In this episode, Mariah Macinnes explains her 3-step content creation strategy you need to implement in order to take people from cold audience to paying client. She explains how to get viral reach with your “top of funnel” content to build your audience, and then how to turn those new followers into customers and clients with your down-funnel content.
About Mariah Macinnes: Mariah is the brains behind Content Queen and atravellers.co. She's not your average digital nomad – she’s a storyteller, content marketing strategist, and big visionary with a mission to inform and educate.
She lives the digital nomad dream, building her content marketing agency and creating an educational side to the business, all while documenting the journey online. Mariah's not just building businesses - she's crafting a life that's all about exploring and embracing what the world has to offer.
In 2021, Mariah was diagnosed with tumors in her bowel and pancreas. Instead of letting it kill her dreams, while in neuroendocrine cancer remission, Mariah turned her story into a motivator to go after what she wanted. Now she is sharing her journey online and encouraging others to do the same.
Register for Mariah’s Content Creation Workshop: https://sales.contentqueenmariah.com/content-strategy-workshop
Connect with Mariah:
Website: https://www.contentqueenmariah.com/Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/Instagram (Mariah): https://www.instagram.com/mariah_contentqueenLinkedIn: https://www.linkedin.com/in/mariahmacinnes/
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
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Previous Episode

Building a Successful Life Coaching Business with Renaye Thornborrow

Episode 115: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Life coaching can be a very difficult type of business to get off the ground. Many life coaches struggle with branding, standing out, niching down, pricing, finding clients, marketing, and more.
In this episode, Renaye Thornborrow tells us all about how she’s built a thriving life coaching empire and how she’s helped hundreds of others do the same. We dive into everything from niching down, to pricing, to getting your first clients, to marketing strategies and more.
About Renaye Thornborrow: Renaye is leading a worldwide movement to bring life coaching to kids. Since 2013, her company has certified hundreds of coaches in over 30 countries, helping them create a business they love as a life coach for kids while empowering children around the world.
For Renaye, motherhood was the catalyst for turning her lifelong passion for personal development into a powerful story-based coaching curriculum to help children develop mindset skills for self-esteem, resilience, confidence, self-leadership, happiness, and so much more.
Renaye is a personal development expert, member of the International Coaching Federation (ICF), and former 3-year board member for the Association of Coach Training Organizations (ACTO). She is a retired corporate marketing executive and the proud mother of 22-year-old twins – a son and a daughter.
Adventures in Wisdom is an ICF CCE (Continuing Coach Education) provider.
Get Renaye’s free “Coaching Story” PDF: https://adventuresinwisdom.com/life-coaching-for-kids-free-story/
Connect with Renaye:
Website: https://adventuresinwisdom.com/
LinkedIn (Renaye): https://www.linkedin.com/in/renayethornborrow/
LinkedIn (Adventures In Wisdom): https://www.linkedin.com/company/adventures-in-wisdom-inc/
Facebook Page: https://www.facebook.com/AdventuresInWisdomFanPage
YouTube: https://www.youtube.com/AdventuresInWisdom
Instagram: https://www.instagram.com/adventuresinwisdomcoaching/
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
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Next Episode

Using a “Brand Video” to Get High-Ticket Clients to Buy Faster with Mariana Henninger

Episode 117: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
It’s a well-known saying in marketing that people only buy from those that they know, like, and trust.
It doesn’t matter how good your product or service is, or what results you get for people... if a prospect doesn’t feel like they know, like, and trust you, they will never buy from you.
Building that “know, like, trust” factor is essential in landing high-paying clients, and the faster you can do that, the sooner your prospects will buy.
In this episode, Mariana Henninger breaks down exactly how to make that emotional connection with your audience in as little as 4-5 minutes and fast track the “know, like, trust” process so you can land high-ticket clients faster.
About Mariana Henninger: Mariana was an international journalist for 15 years, documenting stories from war zones in Afghanistan, Bedouin tents in the Middle East, luxurious open prisons in Finland and fishing for sea cucumbers in Haiti. Her stories have been on the homepage of the New York Times, Wall Street Journal, TIME Magazine and many others.
She is an award-winning storyteller, and has won a National EMMY award and had two nominations for her documentaries, and she is the founder of Brandmagnetic.com, where she works with entrepreneurs, coaches and experts to turn their story into SALES on autopilot.
Download Mariana’s Brand Story Cheatsheet: http://brandmagnetic.com/cheatsheet
Connect with Mariana:
http://brandmagnetic.com
http://instagram.com/brandmagnetic
http://linkedin.com/in/marianahenninger
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer