"Unveiling the Art of Understanding Audiences" featuring Deborah Cynn of TRANZACT

08/16/23 • 34 min

Join us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your audience's emotions before crafting marketing strategies. Deborah emphasizes the significance of learning about your audience's feelings to set accurate targets and strategies, backed by her experience leading a dynamic marketing team.

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"From Scratch to Success: Building a Brand" featuring Joya Scarlata of InterraIT

Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solutions, which form the foundation of Interra IT's client-focused approach.

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"Navigating a Nonlinear Marketing Career" featuring Beth Howell of EBSCO Information Services

Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this engaging conversation, Beth offers valuable perspectives on the ever-changing landscape of marketing, the importance of marketing attribution, and the challenges of global marketing efforts.