"Marketing : A Mix of Science and Alchemy" with Brandon Lilly

08/26/22 • 15 min

Sarah talks with Brandon Lilly, Senior Brand Director & Digital Marketing Strategist at Madwire Marketing 360 about the importance of learning the investment in time. He also talks about how to make minor adjustments to empower and better serve the clients.

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"Become Data Obsessed : Achieving Agressive Growth Goals" with James Schoen

Sarah talks with James Schoen, VP of Digital Product Marketing at Customers Bank about leading with empathy while also focusing on data. James speaks about measuring ROI in the short-term vs long-term.

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"Soft Skills : Achieving Success Through Communication" with Kacy Maxwell

Sarah talks with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions about how they decided to shift their focus on using digital products to drive business differently. He gives insight into why soft skills are so important for the success of the business.