Brewing Marketing Insights: AI, TikTok, and the Future of Social Media

08/09/23 • 48 min

Brett Deister welcomes marketing expert Neal Schaffer to discuss the transformative impact of TikTok and the revolutionary potential of AI in marketing. The conversation dives into how social media platforms are evolving, with a particular focus on understanding different generations' engagement and the ethical dilemmas marketers face in this landscape. They also explore the importance of podcasting as a powerful tool for relationship building and content creation, highlighting its unique ability to connect with audiences on a deeper level. As they navigate through the latest trends, including the influence of Elon Musk's tweets, Brett and Neal emphasize the need for marketers to adapt and innovate in an ever-changing digital environment. Grab your favorite cup of coffee and get ready to brew some valuable marketing insights in this engaging discussion.

Takeaways:

TikTok has emerged as a significant disruptor in the social media landscape, forcing platforms to adapt to short-form video.
AI is revolutionizing marketing, making it more accessible for small businesses and entrepreneurs to create content effectively.
The ethical implications of using AI in marketing are complex and require careful consideration from marketers.
Podcasting offers unique opportunities for relationship building with thought leaders and potential clients in various industries.
Understanding different generational perspectives on social media is crucial for effective marketing strategies today.
Live streaming adds a new dynamic to podcasting, enhancing audience engagement and content creation.

Companies mentioned in this episode:

Twitter
YouTube
Google
TikTok
LinkedIn
Facebook
Instagram
Reddit
Clubhouse
Jasper
Streamyard
Appsumo
DaVinci Resolve

Neal on PR 360

Audio EP 1

Audio EP 2

Video EP

Takeaways:

TikTok has emerged as a significant disruptor in the social media landscape, forcing platforms to adapt to short-form video.
AI is revolutionizing marketing, making it more accessible for small businesses and entrepreneurs to create content effectively.
The ethical implications of using AI in marketing are complex and require careful consideration from marketers.
Podcasting offers unique opportunities for relationship building with thought leaders and potential clients in various industries.
Understanding different generational perspectives on social media is crucial for effective marketing strategies today.
Live streaming adds a new dynamic to podcasting, enhancing audience engagement and content creation.

Companies mentioned in this episode:

Twitter
YouTube
Google
TikTok
LinkedIn
Facebook
Instagram
Reddit
Clubhouse
Jasper
Streamyard
Appsumo
DaVinci Resolve

Neal on PR 360

Audio EP 1

Audio EP 2

Video EP

Previous Episode

Unlocking the Metaverse: Marketing Strategies for the Future

Join host Brett Deister and guest Eric McHugh as they delve into the transformative potential of the metaverse and NFTs in marketing. They discuss how these technologies can enhance consumer experiences and provide innovative opportunities for marketers to forge deeper connections with their audiences. Eric shares his insights on the benefits of NFTs for building vibrant brand communities, showcasing successful implementations that have redefined customer engagement. The conversation also addresses the intersection of gaming and NFTs, highlighting the hesitance among gamers to embrace this technology and exploring pathways for future integration. Eric’s extensive background in web 3 is complemented by a discussion on the evolution of the internet from web 1 to web 3, emphasizing the new possibilities that await PR agencies and creators in this digital landscape.

Takeaways:

Web3 represents a shift towards an internet where users can read, write, and own their content, enhancing individual ownership and control.
NFTs offer brands a new way to foster community by creating unique digital assets that can unlock exclusive experiences for consumers.
Marketers can leverage the metaverse to create immersive experiences that connect consumers with brands on a deeper level.
As brands transition to Web3, they can create loyalty programs using NFTs to reward consumers and enhance customer retention strategies.
Gamers have been hesitant to adopt NFTs due to perceived exploitation and lack of value proposition in their integration.
The evolution from Web 1 to Web 3 introduces new opportunities for PR agencies to engage audiences more effectively.

Links referenced in this episode:

Companies mentioned in this episode:

Snapchat
ShopX
Nike
Reebok
Lululemon
Starbucks
Gas Station
Keurig
Gucci
NBA
Fox
Coachella
Activision
Fortnite
Elden Ring
Breath of the Wild

Next Episode

From Coffee to Career: Building Your Personal Brand for Success

Building a strong personal brand is essential in today's competitive job market, and this podcast delves into how to effectively market yourself to secure your dream job. Brett Deister interviews Brian, a seasoned expert in personal branding, who shares invaluable insights on creating a unique narrative that resonates with potential employers. The discussion emphasizes the importance of introspection, storytelling, and adapting your message to connect authentically with your audience. Brian also introduces the concept of Freytag's Framework, a simplified storytelling arc that helps individuals structure their personal stories compellingly. By the end of the conversation, listeners will not only understand the fundamentals of personal branding but also gain practical strategies to enhance their visibility and appeal in the job market.

Takeaways:

Building a personal brand starts with introspection and understanding your unique story from birth until today.
When crafting your personal brand, include not just achievements, but also your personality and character.
Adapting your story based on your audience can help create deeper connections and relationships.
Using frameworks like Freytag's can simplify your storytelling process and make it more engaging.
Practicing storytelling in networking groups can significantly improve your confidence and delivery.
Feedback from friends and colleagues can help refine your personal story and make it more relatable.

Digital Coffee: Marketing Brew - Brewing Marketing Insights: AI, TikTok, and the Future of Social Media

Transcript

00:00:00.846

[Brett Deister]: And welcome to a new episode of digital coffee marketing brew, part of the [Brett Deister]: digital cafe media that I'm doing. But this week I have Neil with me and [Brett Deister]: he is an expert in digital marketing, social media. He also has his own [Brett Deister]: podcasts. And for full transparency, we did do a few interviews with another podcast. [Brett Deister]: So for me, it's great to see him again, because it's been a little while, [Brett