Digital & Dirt
Lamar Advertising
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
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Top 10 Digital & Dirt Episodes
Goodpods has curated a list of the 10 best Digital & Dirt episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Digital & Dirt for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Digital & Dirt episode by adding your comments to the episode page.
11/02/22 • 48 min
In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 - 24:51 Music Journey
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding
DPAA Global Summit 2024
Digital & Dirt
11/13/24 • 44 min
In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution.
Podcast Breakdown
00:00 - 03:12 Jonathan Gudai
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner
27:59 - 44:15 Paul Woolmington
DPAA Global Summit 2023 Recap
Digital & Dirt
11/08/23 • 58 min
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH.
Podcast Breakdown
00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media
5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google
12:25 - 19:47 Craig Benner, Founder & CEO at Accretive Media
19:55 - 25:09 Stephanie Gutnik, Global Chief Strategy Officer at Billups
25:15 - 32:21 Mikhail Damiani, Co-Founder at Blue Bite
32:30 - 35:28 Scott Fiaschetti, Senior Executive at Geopath
35:35 - 40:12 Alejandro Claboirne, Executive Director at Mediahub
40:18 - 49:31 James Denman, SVP of Global Strategy at Esprit
49:39 - 57:42 Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running
Season 3 Wrap-up
Digital & Dirt
12/28/22 • 2 min
Thank you for listening to the third season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!
Learn more about Lamar Advertising at lamar.com
00:00 - 0:53 End of Season Three/Thank You
0:55 - 02:49 Lookback
Digital Dominance & Inspiring Insights with Shingy
Digital & Dirt
03/20/24 • 51 min
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.
Podcast Breakdown
00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement
11/01/23 • 47 min
In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman
Podcast Breakdown
00:00 - 07:00 Meet Adam Ochman
07:00 - 09:00 Evolution of Content
09:00 - 11:00 Getting comfortable being uncomfortable
11:00 - 17:00 What is TripAdvisor?
17:30 - 20:00 TripAdvisor and the data behind it
20:00 - 24:00 AI interactions
24:00 - 28:00 Authenticity of the TripAdvisor Community
28:00 - 30:00 Vendor Side of the Community
34:00 - 43:00 Culture
43:00 - 45:00 What's next?
04/03/24 • 53 min
In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming.
Podcast Breakdown
00:00 - 05:29 Meet Brandon Landry
05:30 - 09:48 The Beginnings of Walk-On’s
09:49 - 13:09 Transferable Skills On and Off the Court
13:10 - 22:18 Driving Success and Scalability
22:19 - 37:15 Partnerships, Vision, and an Award-Winning Culture
37:16 - 38:24 Overcoming the Obstacles of Success
38:25 - 44:39 Expanding the Brand Portfolio
44:40 - 53:57 Pulling for the Underdog and Providing Opportunities
10/18/23 • 54 min
In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.
Podcast Breakdown
00:00 - 08:00 Meet Mani Schlisser
08:00 - 12:00 Perspectives and Culture
12:00 - 25:00 Questioning Things, 'Why?'
26:00 - 34:00 The Process and Communication
34:30 - 45:00 Complexity of Today's Media
45:00 - 54:00 Out of Home
Diving Deep into Andie Swim’s Story with Melanie Travis
Digital & Dirt
03/06/24 • 43 min
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.
Podcast Breakdown
00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing
09/18/24 • 49 min
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.
Podcast Breakdown
00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics
17:06 - 28:00 Authenticity with Bridges Consumer Healthcare
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers
40:50 - 44:20 The Medium Becomes The Story
44:30 - 49:23 Shifting The Creative Message
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FAQ
How many episodes does Digital & Dirt have?
Digital & Dirt currently has 114 episodes available.
What topics does Digital & Dirt cover?
The podcast is about Marketing, Advertising, Podcasts, Technology, Digital, Business Education and Business.
What is the most popular episode on Digital & Dirt?
The episode title 'Redefining Fitness Marketing: Ambition, Self-care, and Peloton’s Creative Brilliance with Sade Balogun' is the most popular.
What is the average episode length on Digital & Dirt?
The average episode length on Digital & Dirt is 43 minutes.
How often are episodes of Digital & Dirt released?
Episodes of Digital & Dirt are typically released every 7 days.
When was the first episode of Digital & Dirt?
The first episode of Digital & Dirt was released on Sep 3, 2021.
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