Digital & Dirt
Lamar Advertising
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
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Top 10 Digital & Dirt Episodes
Goodpods has curated a list of the 10 best Digital & Dirt episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Digital & Dirt for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Digital & Dirt episode by adding your comments to the episode page.
02/20/25 • 56 min
In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.
Podcast Breakdown
00:00 - 09:05 Sailing, Sports & Family Influence
09:06 - 24:40 Breaking Into Marketing & Media
24:41 - 33:15 Agency Life & Brand Strategy
33:16 - 47:30 Spotify, CPG Industry & Evolving Media
47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy
11/02/22 • 48 min
In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 - 24:51 Music Journey
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding
02/12/25 • 45 min
In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar.
12/18/24 • 53 min
In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.
DPAA Global Summit 2024
Digital & Dirt
11/13/24 • 44 min
In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution.
Podcast Breakdown
00:00 - 03:12 Jonathan Gudai
03:22 - 12:51 Stephanie Scheller
13:00 - 18:58 Leslie Lee
19:06 - 27:46 Craig Benner
27:59 - 44:15 Paul Woolmington
DPAA Global Summit 2023 Recap
Digital & Dirt
11/08/23 • 58 min
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH.
Podcast Breakdown
00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media
5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google
12:25 - 19:47 Craig Benner, Founder & CEO at Accretive Media
19:55 - 25:09 Stephanie Gutnik, Global Chief Strategy Officer at Billups
25:15 - 32:21 Mikhail Damiani, Co-Founder at Blue Bite
32:30 - 35:28 Scott Fiaschetti, Senior Executive at Geopath
35:35 - 40:12 Alejandro Claboirne, Executive Director at Mediahub
40:18 - 49:31 James Denman, SVP of Global Strategy at Esprit
49:39 - 57:42 Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running
Season 3 Wrap-up
Digital & Dirt
12/28/22 • 2 min
Thank you for listening to the third season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!
Learn more about Lamar Advertising at lamar.com
00:00 - 0:53 End of Season Three/Thank You
0:55 - 02:49 Lookback
MediaPost DOOH Insider Summit 2024 - Austin, TX
Digital & Dirt
10/30/24 • 49 min
In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX.
Podcast Breakdown
00:00 - 10:26 Adrian Witter
10:36 - 21:29 Albert Thompson
21:29 - 30:52 Anna Bager
31:03 - 37:11 Dave Conklin
37:21 - 42:49 Michelle Millar
43:00 - 50:07 Rick Robinson
Chris Riney - Paid Media Lead, NA & EMEA at Beyond Meat
Digital & Dirt
12/04/24 • 44 min
Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.
03/13/25 • 52 min
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.
Podcast Breakdown
00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations
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FAQ
How many episodes does Digital & Dirt have?
Digital & Dirt currently has 125 episodes available.
What topics does Digital & Dirt cover?
The podcast is about Marketing, Advertising, Podcasts, Technology, Digital, Business Education and Business.
What is the most popular episode on Digital & Dirt?
The episode title 'Redefining Fitness Marketing: Ambition, Self-care, and Peloton’s Creative Brilliance with Sade Balogun' is the most popular.
What is the average episode length on Digital & Dirt?
The average episode length on Digital & Dirt is 44 minutes.
How often are episodes of Digital & Dirt released?
Episodes of Digital & Dirt are typically released every 7 days.
When was the first episode of Digital & Dirt?
The first episode of Digital & Dirt was released on Sep 3, 2021.
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