Kate Griffin Gleysteen - Director of Media and Content, PDC Brands

02/20/25 • 56 min

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Podcast Breakdown

00:00 - 09:05 Sailing, Sports & Family Influence
09:06 - 24:40 Breaking Into Marketing & Media
24:41 - 33:15 Agency Life & Brand Strategy
33:16 - 47:30 Spotify, CPG Industry & Evolving Media
47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

Podcast Breakdown

Previous Episode

Buster Kantrow - EVP of Business Development, Lamar Advertising

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar.

Next Episode

Jennifer Peters - Senior Manager of eCommerce, OLLY

In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Podcast Breakdown

00:00 - 08:10 Introduction & Career Beginnings in Retail

08:11 - 14:34 Transition to E-Commerce & Digital Strategy

14:35 - 21:20 Startup Experience & Learning to Code

21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations

33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon