Innovating within large companies with Christina Wallace, coauthor of New to Big

08/07/19 • 53 min

Episode Summary
Innovating within a large corporation poses many challenges. The Lean Startup, the classic book by Eric Ries, teaches how small teams can pivot and create new products quickly, but applying these principles in larger companies is not always clear. New to Big takes the next step by providing prescriptive advice for how large companies can innovate successfully by applying venture capital principles. Join us as we hear from Christina Wallace, coauthor of New To Big and VP of Growth at Bionic, as we talk about the mindsets needed for innovation, the importance of uncovering customer needs and the value of a zig-zag career.
About New to Big
Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies. Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty startups: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses, the way entrepreneurs and early-stage investors must. In New to Big, Kidder and Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company--the Growth Operating System.
About Bionic
Bionic seeds and launches startups that discover and solve new customer problems for the world’s most competitive companies. Bionic installs a new, permanent capability within large enterprises that leverages the mindset and mechanics of entrepreneurship and venture capital to deliver an always-on pipeline of growth.
About the Digging for Insights Podcast
Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.

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Insights Career Advice & Agile Research with Monika Wingate, Digsite CEO

What would it be like to work in marketing insights across multiple companies and industries? Join me as we hear from Monika Wingate who did just that. Monika began as a corporate researcher at a Fortune 500 firm, worked for an ad agency, spent time in academia, founded her own consulting firm, and co-founded an agile technology platform called Digsite. Along the way, Monika shares how networking, following her passions and a focus on Agile research has led to her current role as CEO of Digsite.
About the Digging for Insights Podcast
Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.
About Digsite
Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite Sprint community in little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development. Digsite customers have seen a 10X increase in the number of decisions they can inform, 50% decrease in market research timelines, and significant incremental revenue from getting better ideas to market. Visit www.digsite.com to learn more.

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Career Advice & MR trends with Lisa Gudding, EVP at IPSOS

In this episode we’ll hear from an industry veteran shares her career story, from her first job to her current role as Executive Vice President at IPSOS, one of the largest global marketing research firms. Along the way, Lisa shares how to follow your passions within your job, the importance of company culture and upcoming trends in marketing research.
About IPSOS
Ipsos Group is a global research and a consulting firm with headquarters in France. It is ranked as the third largest research firm, operating in 88 countries with over 16,000 employees. Ipsos is passionately curious about Society, Markets and People. “Game Changers” – their tagline – summarises their ambition: to provide true understanding and make our changing world easier to navigate.
About the Digging for Insights Podcast
Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.