Digging for Insights

In this third part of the Skills-Based Volunteering series, we hear from Courtney Grant, the Brand Manager for Häagen-Dazs in the UK. Courtney shares her experiences with helping a Uganda-based company with growth strategy and packaging design.
In this episode we'll cover:
1. What it is like to volunteer and help senior leaders at an organization in Uganda
2. Some best practices for thinking about creating packaging and brand assets for your company.
Learn more at diggingforinsights.com/16

Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft.
To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collective experiences from the Insight Management Academy, a leading organization focused on corporate insights training and best practices based out of London, UK.
In this episode, James talks about common issues corporate insights face and how to address them:

• How to ensure research is stored and presented in context to build a knowledge base
• How to show ROI on research within an organization
• The value of commerciality--the craft of implementing research into business processes

You can get a FREE executive summary of the book by emailing [email protected]

In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including:

• Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brand
• Career Story: Jeanine shares a candid perspective, especially for why she was chosen as VP
• Sponsorship vs. Mentorship: How others can advocate for your career progression
• The Future of Insights: What will research methods, org structure and skillsets look like?

There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at [email protected] to get your own copy.
See the full show notes at diggingforinsights.com/25

As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior.
Book Discount
Amy has generously offered a 20% discount on her book to listeners of this podcast. The discount is good until Aug 21, 2021.
Go to the link below and enter "diggingforinsights0621"
https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/
In this episode we cover:

1. Focus on motivation
2. Identify ability blockers using the COM-B model
3. Use the 9 categories of interventions
4. Enable long term engagement through regular feedback
5. Leverage a social component to keep habits sticky
Show Notes
You can access show notes for this episode by visiting our website at diggingforinsights.com
https://diggingforinsights.com/24-amy-bucher-5-behavioral-design-tips/

Sometimes it is hard to give back during tumultuous times. One way is to use our time and technical skills (like marketing and insights) to help a non-profit organization. In this episode we hear about Partners in Food Solutions (PFS), a non-profit that helps pair corporate employees with companies in Africa who need technical expertise.
This episode will cover several topics:
1. What is Skills-Based Volunteering (SBV)? How it works non-profits like PFS
2. What are the five main reasons to do Skills-Based Volunteering?
3. Four main ways to get started with Skills-Based Volunteering, no matter where you work.
Learn more at diggingforinsights.com/14