Demand Efficiency
Elias Rubel
The show where we unpack the methods and tactics used to reduce CAC by the most efficient and fastest growing companies in tech. In each episode your host, Eli Rubel, founder of Matter Made, will evaluate how the best companies in the industry are driving down their cost to acquire while still achieving remarkable growth.
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Top 10 Demand Efficiency Episodes
Goodpods has curated a list of the 10 best Demand Efficiency episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Demand Efficiency for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Demand Efficiency episode by adding your comments to the episode page.
04/09/21 • 25 min
Episode Outline
[01:04] How Greg got to where he is today
[03:20] The CEO whisperer
[05:51] Pivotal career moments
[08:26] Recurring themes
[11:25] Why some companies fail to implement
[13:50] Greg’s frequent rants
[17:09] Greg’s advice
[20:10] How does Greg unwind?
[21:44] Mentors and inspiring people
Greg’s Inspirations
Greg’s dad and wife
Everyone he’s ever worked with
Connect with Greg
Getting from $10M-$20M: Justin Gray shares applicable lessons learned driving high performance growth.
Demand Efficiency
07/16/20 • 20 min
Episode Outline
[04:39] Justin’s background
[07:16] Repeatable revenue engine and a marketing automation
[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people
[11:18] Realize that affiliation with a company who's been successful in that industry
[12:04] Hiring and supporting and developing and growing other humans
[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket
[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.
[17:04] Systems that you put in place on a more tactical level to back into having that as a cultural.
[19:22] Ways that you're actually measuring the impact on their organization to better to define product market fit,
[20:19] How to measure metrics for north star of things like NPS
Justin's Inspirations:
Connect with Justin:
05/15/23 • 16 min
Podcast Summary
In this conversation with Dan Frohnen, CMO at PicnicHealth, talks about Channel Mix. Today, you’ll hear about PicnicHealth’s channel mix, Dan’s approach to channel diversification, choosing when to invest in new channels, keeping teams organized and productive, and the most common pitfalls.
Prior to joining PicnicHealth, Dan served in numerous roles, including as the CMO of UpKeep, the CMO of Sendoso, the Executive VP of Marketing at Skedulo, and as VP of Global Demand Gen and Sales Development at Conga.
Episode Outline
[06:05] PicnicHealth’s diversified channel mix.
[07:27] Approaching channel diversification.
[09:17] Investing in new channels.
[11:01] Keeping teams organized.
[13:18] Common channel mix pitfalls.
[14:59] The selling motion
Connect with Dan
Connect with Matter Made
Matt Young, CEO of UserVoice on the aha moments of the customer journey to solve pain points
Demand Efficiency
04/27/22 • 17 min
In this conversation with Matt Young, CEO at UserVoice, he talks about retention and product.
Today, you’ll hear about finding the a-ha moment, the customer journey, Matt’s top of mind thoughts around retention and product, the greater noise-to-signal in the industry today, the main problems Matt sees in companies doing user research, when and how to re-evaluate and recalibrate your value proposition, and the future of UserVoice.
As a leader in SaaS, product management, and product management, Matt has been challenging what it means to deliver great SaaS products for over 20 years. Prior to his current role as CEO of UserVoice, he served as VP of Engineering and President of UserVoice, as VP and CTO at Vodori, and as a Senior Analyst at Duke University. Since 2020, Matt has been a Product School Featured Speaker. Matt holds a BSc in Computer Science from Syracuse University and an MSc in Computer Science from the University of North Carolina at Chapel Hill.
Episode Outline
[01:20] What’s most top of mind for Matt around retention and product?
[02:21] The a-ha moment and the customer journey
[05:35] Today’s greater noise-to-signal
[07:37] Re-evaluating and recalibrating on your value proposition
[09:27] Primary problems in companies’ user research
[12:13] UserVoice today and in the future
[14:48] Matt’s influential people
Matt’s Mentors
All the people he has wronged along the way.
Connect with Matt
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
04/13/22 • 20 min
In this conversation with Will Hicklen, Chief Growth Officer of EasyWorkForce, he talks about growth. Today, you’ll hear about the evolving Chief Growth Officer role, Will’s key principles, things that get Will excited about EasyWorkForce, emerging people marketplaces, and the ways that Will keeps himself sane and energized.
Will is a strategic growth specialist, a performance-driven innovator, HR tech expert, leader, and coach. Will holds a BA in Economics from Miami University.
Episode Outline
[01:00] The Chief Growth Officer role
[04:01] Will’s key principles
[09:05] Digital people marketplaces
[12:06] What has Will excited?
[14:16] How does Will keep himself sane?
[17:32] Matt’s inspirational people
Inspirational People
Matt’s dad
Connect with Will
Connect with Matter Made
LinkedIn (Elias Rubel, CEO, Matter Made)
LinkedIn (Matter Made)
Andrew Hahn breaks down some of the most common misconceptions in scaling high-performing sales orgs
Demand Efficiency
03/16/22 • 21 min
In this conversation with Andrew Hahn, Advisor at Savor Lining, he talks about growth, marketing, and sales. Hear about Andrew’s thoughts on the marriage of sales and marketing, his sales methodology, the most common cracks in sales, and failures that lead to growth.
Episode Outline
[01:03] Introducing Andrew
[03:50] MQL’s are bullsh*t
[05:40] Andrew’s sales methodology
[08:10] Cracks in sales
[11:19] “People don’t buy from people they like”
[14:54] A failure that led to a moment of great growth
[17:53] How does Andrew keep his energy levels high?
[19:43] Andrew’s mentors
Andrew’s Mentors
His dad
His wife
Connect with Andrew
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
Naman Khan, CMO of Zeplin, on his approach to building and scaling marketing orgs from the ground up
Demand Efficiency
10/19/21 • 25 min
Episode Outline
[01:36] Naman’s background
[04:53] Interesting use cases of Zeplin
[07:11] Communicating Zeplin’s value
[10:57] Building early revenue teams
[15:54] Some unexpected challenges
[18:16] Naman’s influential people
[23:48] What does Naman do for fun?
Naman’s Inspirations
Connect with Naman
Rich Taylor, VP of Operations and COS at Qualio, on approaching conversations, measuring success, and the fundamentals
Demand Efficiency
10/04/21 • 23 min
Episode Outline
[01:21] Rich’s background
[03:35] Lessons and strategies
[05:34] Approaching conversations and measuring success
[08:54] Grain
[11:44] Testing and hiring
[12:46] Interesting and new things that Rich wants to tinker with
[16:53] Know your fundamentals
[21:21] Rich’s influential people
Rich’s Inspirations
Jeff Wiss
Rich’s brothers
Connect with Rich
Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way
Demand Efficiency
06/22/21 • 17 min
Podcast Summary
In this conversation with Paramita Bhattacharya, CMO of Blurb, she talks about her career roles at various organisations, being named one of the Top 40 Women Leaders in SaaS, and how she keeps herself sane outside of her work. Hear about how she prioritizes team building, how her background affects her work, and get her advice to her younger self.
Episode Outline
[00:29] One of the Top 50 Women Leaders in SaaS
[02:27] Shifting to a smaller organization
[07:28] Building her team
[09:11] How does her background in B2B, B2C, and eCommerce affect her work?
[11:42] Paramita’s advice to her younger self
[13:59] How does Paramita stay sane?
Connect with Paramita
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FAQ
How many episodes does Demand Efficiency have?
Demand Efficiency currently has 91 episodes available.
What topics does Demand Efficiency cover?
The podcast is about Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Demand Efficiency?
The episode title 'The emergence of Chief Growth Officers with Will Hicklen of EasyWorkforce' is the most popular.
What is the average episode length on Demand Efficiency?
The average episode length on Demand Efficiency is 24 minutes.
How often are episodes of Demand Efficiency released?
Episodes of Demand Efficiency are typically released every 5 days, 20 hours.
When was the first episode of Demand Efficiency?
The first episode of Demand Efficiency was released on Apr 24, 2020.
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