Dan Frohnen on channel mix, tracking, and structuring teams for success
05/15/23 • 16 min
Podcast Summary
In this conversation with Dan Frohnen, CMO at PicnicHealth, talks about Channel Mix. Today, you’ll hear about PicnicHealth’s channel mix, Dan’s approach to channel diversification, choosing when to invest in new channels, keeping teams organized and productive, and the most common pitfalls.
Prior to joining PicnicHealth, Dan served in numerous roles, including as the CMO of UpKeep, the CMO of Sendoso, the Executive VP of Marketing at Skedulo, and as VP of Global Demand Gen and Sales Development at Conga.
Episode Outline
[06:05] PicnicHealth’s diversified channel mix.
[07:27] Approaching channel diversification.
[09:17] Investing in new channels.
[11:01] Keeping teams organized.
[13:18] Common channel mix pitfalls.
[14:59] The selling motion
Connect with Dan
Connect with Matter Made
Podcast Summary
In this conversation with Dan Frohnen, CMO at PicnicHealth, talks about Channel Mix. Today, you’ll hear about PicnicHealth’s channel mix, Dan’s approach to channel diversification, choosing when to invest in new channels, keeping teams organized and productive, and the most common pitfalls.
Prior to joining PicnicHealth, Dan served in numerous roles, including as the CMO of UpKeep, the CMO of Sendoso, the Executive VP of Marketing at Skedulo, and as VP of Global Demand Gen and Sales Development at Conga.
Episode Outline
[06:05] PicnicHealth’s diversified channel mix.
[07:27] Approaching channel diversification.
[09:17] Investing in new channels.
[11:01] Keeping teams organized.
[13:18] Common channel mix pitfalls.
[14:59] The selling motion
Connect with Dan
Connect with Matter Made
Previous Episode
6Sense CMO and GTM Champion Uses Flawless ABM and Lead Management Programs to Drive ROI
In this conversation with Latané Conant, CMO at 6sense, she talks about doing account-based marketing right. Today, you’ll hear about making demand centers more efficient, team structures at 6sense, ensuring an accurate source of truth, Latané’s most-used platforms, and the importance of saying ‘no’.
As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. Prior to joining 6sense, Latané served as CMO and Sales Leader at Appirio. She also serves as a member of the Revenue Collective, and as Advisory Board Member for Mediafly and Atrium.
Episode Outline
[05:13] The best way to have an efficient demand center.
[08:06] How Latané has structured her teams.
[11:05] Ensuring an accurate source of truth.
[13:04] Platforms that Latané can’t live without.
[14:33] Marketing leaders who should be on the show.
[15:08] 6sense’s selling motion.
Connect with Latané
Connect with Matter Made
Next Episode
Gated CEO on creating seamless on-boarding experiences
Podcast Summary
In this conversation with Andy Mowat, Co-Founder of Gated, he talks about Gated’s demand efficiency levers. Today, you’ll hear about his approach to demand efficiency, the custom Chrome extension that they built, focusing on all the surfaces and experiences, and driving creativity.
Prior to founding Gated, Andy served as the VP of GTM Operations and Growth Marketing at Culture Amp, the Senior Director of Customer Success Operations at Box, the VP of Business Operations at Upwork, and COO at Prialto.
Episode Outline
[02:43] What is Gated?
[04:46] Approaching demand efficiency.
[06:00] Working through all the surfaces.
[07:30] The custom Chrome extension.
Connect with Dan
Connect with Matter Made
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