Matt Young, CEO of UserVoice on the aha moments of the customer journey to solve pain points
04/27/22 • 17 min
In this conversation with Matt Young, CEO at UserVoice, he talks about retention and product.
Today, you’ll hear about finding the a-ha moment, the customer journey, Matt’s top of mind thoughts around retention and product, the greater noise-to-signal in the industry today, the main problems Matt sees in companies doing user research, when and how to re-evaluate and recalibrate your value proposition, and the future of UserVoice.
As a leader in SaaS, product management, and product management, Matt has been challenging what it means to deliver great SaaS products for over 20 years. Prior to his current role as CEO of UserVoice, he served as VP of Engineering and President of UserVoice, as VP and CTO at Vodori, and as a Senior Analyst at Duke University. Since 2020, Matt has been a Product School Featured Speaker. Matt holds a BSc in Computer Science from Syracuse University and an MSc in Computer Science from the University of North Carolina at Chapel Hill.
Episode Outline
[01:20] What’s most top of mind for Matt around retention and product?
[02:21] The a-ha moment and the customer journey
[05:35] Today’s greater noise-to-signal
[07:37] Re-evaluating and recalibrating on your value proposition
[09:27] Primary problems in companies’ user research
[12:13] UserVoice today and in the future
[14:48] Matt’s influential people
Matt’s Mentors
All the people he has wronged along the way.
Connect with Matt
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
In this conversation with Matt Young, CEO at UserVoice, he talks about retention and product.
Today, you’ll hear about finding the a-ha moment, the customer journey, Matt’s top of mind thoughts around retention and product, the greater noise-to-signal in the industry today, the main problems Matt sees in companies doing user research, when and how to re-evaluate and recalibrate your value proposition, and the future of UserVoice.
As a leader in SaaS, product management, and product management, Matt has been challenging what it means to deliver great SaaS products for over 20 years. Prior to his current role as CEO of UserVoice, he served as VP of Engineering and President of UserVoice, as VP and CTO at Vodori, and as a Senior Analyst at Duke University. Since 2020, Matt has been a Product School Featured Speaker. Matt holds a BSc in Computer Science from Syracuse University and an MSc in Computer Science from the University of North Carolina at Chapel Hill.
Episode Outline
[01:20] What’s most top of mind for Matt around retention and product?
[02:21] The a-ha moment and the customer journey
[05:35] Today’s greater noise-to-signal
[07:37] Re-evaluating and recalibrating on your value proposition
[09:27] Primary problems in companies’ user research
[12:13] UserVoice today and in the future
[14:48] Matt’s influential people
Matt’s Mentors
All the people he has wronged along the way.
Connect with Matt
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
Previous Episode
The emergence of Chief Growth Officers with Will Hicklen of EasyWorkforce
In this conversation with Will Hicklen, Chief Growth Officer of EasyWorkForce, he talks about growth. Today, you’ll hear about the evolving Chief Growth Officer role, Will’s key principles, things that get Will excited about EasyWorkForce, emerging people marketplaces, and the ways that Will keeps himself sane and energized.
Will is a strategic growth specialist, a performance-driven innovator, HR tech expert, leader, and coach. Will holds a BA in Economics from Miami University.
Episode Outline
[01:00] The Chief Growth Officer role
[04:01] Will’s key principles
[09:05] Digital people marketplaces
[12:06] What has Will excited?
[14:16] How does Will keep himself sane?
[17:32] Matt’s inspirational people
Inspirational People
Matt’s dad
Connect with Will
Connect with Matter Made
LinkedIn (Elias Rubel, CEO, Matter Made)
LinkedIn (Matter Made)
Next Episode
Unpacking Demand Efficiency: The North Star Metric to Reduce CAC
Podcast Summary
In this conversation with Eli Rubel, CEO at Matter Made, he talks about the rebranding of the Best in Saas Podcast to Demand Efficiency. Today, you’ll hear about the podcast’s new direction and focus.
With over 15 years of marketing experience, Eli has served as a marketing advisor for companies like Dropbox, Hopin, G2, Calm for Business, Loom, and Productboard. Many other companies rely on Matter Made to smash their yearly growth targets through best-in-class Go-To-Market programs.
Eli Holds a degree in Leadership and Strategy from Harvard Business School.
Episode Outline
[00:55] Name change from Best in Saas to Demand Efficiency
[01:05] How do we do more with less?
[01:40] What does Demand Efficiency mean?
[02:20] Demand Efficiency as a North Star metric
[04:11] What does Demand Efficiency measure?
[05:43] Opportunities around Cost to Aquire (CAC)
[06:29] Season expectations
[07:04] Demand Efficiency Index
[07:55] Demand Efficiency Slack Community
Connect with Matter Made
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