Episode 4 - Interviewing freelance journalist Jane Bird

02/19/19 • 20 min

Cyber Beat - the éclat Marketing podcast

This episode we have veteran freelance journalist Jane Bird on hand to share experience and advice from more than 30 years in technology journalism. Writing and editing for titles including Computing, The Sunday Times and the FT, Jane has followed the rise of information technology from a niche pet hobby to the unstoppable force it is today. She joins us to provide insight into creating and pitching a hit cybersecurity story.

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Episode 3 - Analysing 2018 cyber coverage in the UK nationals

From high-profile company data breaches to cyber-attacks from nation states cyber security stories dominated the national news agenda in 2018. But what kinds of cyber stories garnered the most column inches? We worked with Apollo Research to find out. Apollo Research MD Richard Laven joins me to discuss our findings on how the UK national press covered cyber security over the last year.

Visit https://eclat.co.uk/ to download your free copy of our latest eBook to read the full research.

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Episode 5 - Recruiting in cyber security PR

From the breakneck pace to remembering technical info and jargon, entering into the world of cyber security PR can be a daunting prospect. éclat's junior account executives Grace Meaney and Gabby Dunne join the share their experiences and discuss how agencies can best help new recruits settle in and get involved.