Episode 12 - Adjusting your cyber security go to market for the COVID-19 pandemic

08/20/20 • 21 min

Cyber Beat - the éclat Marketing podcast

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we're joined by Ken Rutsky, go to market consultant and co-host of The Cybersecurity Go To Market Dojo. With businesses having to reprioritize to survive the COVID crisis, we discuss how cyber security vendors need to adjust their approach to ensure their messaging hits home and demonstrates their value.

You can also visit https://kenrutsky.com/ for more of Ken's views and advice.

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

You can also visit https://kenrutsky.com/ for more of Ken's views and advice.

Previous Episode

Episode 11 - How to launch research projects that deliver results across PR and marketing

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we are joined by Jane Hales, Managing Partner at Sapio Research to share insights into how to create original research projects that will deliver real results. We discuss tips on how to frame questions to receive the strongest results, how to plan a campaign that can be used across PR and marketing activity together, and real examples of successul research projects.

If you're a cyber security vendor pondering how to make an impact with fresh marketing and PR material, you won't want to miss this one.

You can find out more about Sapio at: https://sapioresearch.com/

And you can check out our own study into the impact of thought leadership and original research here: https://www.coderedsecuritypr.com/thought-leadership-ebook/

Next Episode

Episode 13 - Aligning your PR and marketing with your cyber security channel

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This month, we're joined by Neil Langridge, marketing director of cyber security VAD e92plus to discuss how cyber security vendors can align their PR and marketing activity with their channel partners. Join us for advice on ensuring messaging and KPIs are on the same page, and how the most valuable kinds of content resources to share with channel partners.

You can also visit https://www.e92plus.com/ for more insight on the cyber security channel.