Episode 12 - Adjusting your cyber security go to market for the COVID-19 pandemic
Cyber Beat - the éclat Marketing podcast08/20/20 • 21 min
Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we're joined by Ken Rutsky, go to market consultant and co-host of The Cybersecurity Go To Market Dojo. With businesses having to reprioritize to survive the COVID crisis, we discuss how cyber security vendors need to adjust their approach to ensure their messaging hits home and demonstrates their value.
You can also visit https://kenrutsky.com/ for more of Ken's views and advice.
08/20/20 • 21 min
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