Episode 11 - How to launch research projects that deliver results across PR and marketing

07/24/20 • 17 min

Cyber Beat - the éclat Marketing podcast

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we are joined by Jane Hales, Managing Partner at Sapio Research to share insights into how to create original research projects that will deliver real results. We discuss tips on how to frame questions to receive the strongest results, how to plan a campaign that can be used across PR and marketing activity together, and real examples of successul research projects.

If you're a cyber security vendor pondering how to make an impact with fresh marketing and PR material, you won't want to miss this one.

You can find out more about Sapio at: https://sapioresearch.com/

And you can check out our own study into the impact of thought leadership and original research here: https://www.coderedsecuritypr.com/thought-leadership-ebook/

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

If you're a cyber security vendor pondering how to make an impact with fresh marketing and PR material, you won't want to miss this one.

You can find out more about Sapio at: https://sapioresearch.com/

And you can check out our own study into the impact of thought leadership and original research here: https://www.coderedsecuritypr.com/thought-leadership-ebook/

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Episode 10 - New management, teambuilding in the lockdown, and the future

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we look inwards as éclat's new Deputy Managing Director Robin Campbell-Burt joins us discuss his experiences taking on a senior management role just before the lockdown came into effect. We also discuss how we've used everything from yoga to RuPaul quiz nights to successfully keep the team productive and connected while we all work from home. Finally, we take a look at what éclat has planned as we continue to grow and develop our speciality in cyber security marketing and PR.

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Episode 12 - Adjusting your cyber security go to market for the COVID-19 pandemic

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we're joined by Ken Rutsky, go to market consultant and co-host of The Cybersecurity Go To Market Dojo. With businesses having to reprioritize to survive the COVID crisis, we discuss how cyber security vendors need to adjust their approach to ensure their messaging hits home and demonstrates their value.

You can also visit https://kenrutsky.com/ for more of Ken's views and advice.