Episode 11 - How to launch research projects that deliver results across PR and marketing

Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.

This episode, we are joined by Jane Hales, Managing Partner at Sapio Research to share insights into how to create original research projects that will deliver real results. We discuss tips on how to frame questions to receive the strongest results, how to plan a campaign that can be used across PR and marketing activity together, and real examples of successul research projects.

If you're a cyber security vendor pondering how to make an impact with fresh marketing and PR material, you won't want to miss this one.

You can find out more about Sapio at: https://sapioresearch.com/

And you can check out our own study into the impact of thought leadership and original research here: https://www.coderedsecuritypr.com/thought-leadership-ebook/