What We Use Trello For | Ep. 25

01/14/20 • 8 min

Crypto Marketing with Ty Smith | A Coinbound Podcast

Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore.

In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!

Ty's Show Notes:

I was super scattered before. Trello made me capable of getting things done at scale.

It helps you get more things done effectively.
Allows you to create scalable work processes.
Allows your whole team to collaborate on multiple projects.

What is Trello

Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process.
It organizes things by boards, cards, lists, and more.
Tons of useful automation tools built into it to make workflows more efficient.

How we use Trello

We use Trello to organize basically everything
We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily.
Some of our boards:
Content Management (track content from its creation to publication to distribution)
Pre Production (plan what content we are going to put out)
Web Development (list and track the development of different website features)
personal boards (track our own to-dos)

How Ty sets up his personal board

10 Lists/columns

To do in the future
Incoming
To do this week
To do today
Doing now
In Progress
Complete
Unresolved
Reference
Brain Dump

Relevant Links

https://trello.com/

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:

Twitter

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylieGet top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!

Ty's Show Notes:

I was super scattered before. Trello made me capable of getting things done at scale.

It helps you get more things done effectively.
Allows you to create scalable work processes.
Allows your whole team to collaborate on multiple projects.

What is Trello

Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process.
It organizes things by boards, cards, lists, and more.
Tons of useful automation tools built into it to make workflows more efficient.

How we use Trello

We use Trello to organize basically everything
We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily.
Some of our boards:
Content Management (track content from its creation to publication to distribution)
Pre Production (plan what content we are going to put out)
Web Development (list and track the development of different website features)
personal boards (track our own to-dos)

How Ty sets up his personal board

10 Lists/columns

To do in the future
Incoming
To do this week
To do today
Doing now
In Progress
Complete
Unresolved
Reference
Brain Dump

Relevant Links

https://trello.com/

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:

Twitter

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylieGet top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

Previous Episode

How Frequently Should You Post on Instagram? | Ep. 24

Have you ever wondered if you are posting the right amount on Instagram?

In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best.

Ty's Show Notes:

Intro

With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms.

Today we will discuss how often you should post on Instagram for maximum reach and engagement.

We will discuss what the data says, what that data means, and what we've seen ourselves.

Start with Stats

SocialBuddy says 1-3 times per day. Major brands post avg 1.5x per day
DashHudson (marketing software company) broke down posting frequency vs reach as a percentage relative to "average" based on data from 1400 brands:
1 post per day: 3.39% more reach
2 posts per day: 3.12% less reach
3 posts per day: 6.17% less reach
4 posts per day: 13.17% less reach
5 posts per day: 9.26% less reach
DashHudson also graphed # of posts per day vs total reach: Reach increases the more you post but decreases per post relative to average

Interpreting that data

It depends on your goals. Maximum reach or engagement per post?
Posting once per day is probably fine.

Conclusion

End with a quote from Neil Patel: "If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life."
Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

https://socialbuddy.com/how-often-should-you-post-on-instagram/
https://blog.dashhudson.com/how-often-should-you-post-on-instagram/

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:

Twitter

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylie

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

Next Episode

Importance of Marketing in a Bear Market | Ep. 26

First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.

Ty's Show Notes:

Intro

We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.

Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.

Really frustrating because bear markets are such a good marketing opportunity.

Why do marketing in a Bear market?

Its WAY more cost-effective
Less noise to cut through

Where should you dedicate marketing resources in a bear market?

Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later
SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant.
PPC: Less expensive to bid on keywords
Social Media content: Easier to get eyes on your content

Conclusion

That's all for today.
Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
Join us on Slack at coinbound.io/joinslack
Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto