If you've spent any time on Twitter, you've probably wondered how often is too often to tweet? Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/ Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/BurgerKing Social Pilot: https://www.socialpilot.co/ HootSuite: https://hootsuite.com/ Hubspot: https://www.hubspot.com/ Buffer: https://buffer.com/ Adobe: https://www.adobe.com/ CoSchedule: https://coschedule.com/blog/how-often-to-post-on-social-media/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast

A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.

In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.

Ty's Show Notes

Intro

We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.

Why do you need chat channels

Engage with your community in a direct, casual, constant way.

Share updates and news

Collaborate with interested parties

Nurture relationships with your existing contacts

Telegram

Probably the most popular cryptocurrency communication app.

Even had an ICO (TON raised $1.7 billion)

Slack

Organized by "Workspaces"

Workspaces have different channels, each for a specific purpose.

Our slack has channels like:

Public

Influencer groups

Campaign specific channels

Team channels to manage internal communications

"Crypto Marketing" (the community can ask us questions about marketing)

Our slack can be joined at coinbound.io/joinslack

Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)

Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)

Discord

Very similar to Slack but more gamer-focused.

Has channels and "Servers"

Conclusion

That's all for today.

Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

Join us on Slack at coinbound.io/joinslack

Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

Links

https://slack.com/

https://telegram.org/

https://discordapp.com/

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More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

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FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylie

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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts. Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast

Have you been considering creating a blog for your cryptocurrency brand? Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [01:13] Coinbound spends a lot of resources on securing high rankings before it gets more difficult. [01:26] TJ says blogs are important but you should have a plan and end goal in mind before getting started. [02:04] Ty stresses the importance of keyword planning. [03:14] SEO can be exponential so getting in early will pay off as it will help to secure backlinks. [03:53] How to start a blog correctly. [04:11] Top tools you can use to manage your blog effectively. Ahrefs, SEMRush, Google keyword planner. [05:07] Keep search intent in mind when planning blog content. [05:58] You don't have to post super frequently. Once a week is fine. [06:49] Use a CMS like WordPress, Drupal, or Hubspot to host your blog. [08:10] Use Coinbound's free SEO audit tool to rank higher quickly: https://go.coinbound.io/seo-audit [08:39] If you don't have the time to manage a blog use an agency like Coinbound to populate your site with high ranking content. [09:20] Wrap up. Remember to rate us on Apple Podcasts to help us grow and create more content. Useful links: https://Ahrefs.com https://SEMRush.com https://ads.google.com/home/tools/keyword-planner/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast

First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.

Ty's Show Notes:

Intro

We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.

Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.

Really frustrating because bear markets are such a good marketing opportunity.

Why do marketing in a Bear market?

• Its WAY more cost-effective
• Less noise to cut through

Where should you dedicate marketing resources in a bear market?

• Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later
• SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant.
• PPC: Less expensive to bid on keywords
• Social Media content: Easier to get eyes on your content

Conclusion

• That's all for today.
• Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
• Join us on Slack at coinbound.io/joinslack
• Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

Mentioned Links

https://trends.google.com/trends/

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:

Twitter

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylie

Instagram

Ty Daniel Smith: https://www.instagram.com/tydsmith_/

TJ Shedd: https://www.instagram.com/youngdumbcrypto/

Kylie Lowe: https://www.instagram.com/cryptokylie/

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack