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Crypto Marketing with Ty Smith | A Coinbound Podcast - Top Chat Channels Crypto Companies Should Have | Ep. 22

Top Chat Channels Crypto Companies Should Have | Ep. 22

12/24/19 • 9 min

Crypto Marketing with Ty Smith | A Coinbound Podcast

A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.

In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.

Ty's Show Notes

Intro

We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.

Why do you need chat channels

Engage with your community in a direct, casual, constant way.

Share updates and news

Collaborate with interested parties

Nurture relationships with your existing contacts

Telegram

Probably the most popular cryptocurrency communication app.

Even had an ICO (TON raised $1.7 billion)

Slack

Organized by "Workspaces"

Workspaces have different channels, each for a specific purpose.

Our slack has channels like:

Public

Influencer groups

Campaign specific channels

Team channels to manage internal communications

"Crypto Marketing" (the community can ask us questions about marketing)

Our slack can be joined at coinbound.io/joinslack

Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)

Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)

Discord

Very similar to Slack but more gamer-focused.

Has channels and "Servers"

Conclusion

That's all for today.

Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

Join us on Slack at coinbound.io/joinslack

Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

Links

https://slack.com/

https://telegram.org/

https://discordapp.com/

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More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

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FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylie

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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

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A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.

In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.

Ty's Show Notes

Intro

We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.

Why do you need chat channels

Engage with your community in a direct, casual, constant way.

Share updates and news

Collaborate with interested parties

Nurture relationships with your existing contacts

Telegram

Probably the most popular cryptocurrency communication app.

Even had an ICO (TON raised $1.7 billion)

Slack

Organized by "Workspaces"

Workspaces have different channels, each for a specific purpose.

Our slack has channels like:

Public

Influencer groups

Campaign specific channels

Team channels to manage internal communications

"Crypto Marketing" (the community can ask us questions about marketing)

Our slack can be joined at coinbound.io/joinslack

Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)

Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)

Discord

Very similar to Slack but more gamer-focused.

Has channels and "Servers"

Conclusion

That's all for today.

Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

Join us on Slack at coinbound.io/joinslack

Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

Links

https://slack.com/

https://telegram.org/

https://discordapp.com/

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylie

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

Previous Episode

undefined - What is a CRM & Do You Need One? | Ep. 21

What is a CRM & Do You Need One? | Ep. 21

What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?

If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company.

Mentioned:

Hubspot: https://www.hubspot.com/

Salesforce: https://www.salesforce.com/

ActiveCampaign: https://www.activecampaign.com/

Zoho: https://www.zoho.com/

Ty's Show Notes

According to a study by Gartner: CRM is predicted to be the largest area of spending in enterprise software by 2021.

It's impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks

Points:

  • What is a CRM?
    Database for clients/customers/contacts
    Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc.

Questions/Structure:

  • What is a CRM?
    "Customer relationship management"
    Database for clients/customers/contacts
    Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc.
  • Why do you need a CRM?
    Its impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks
    Better serve your customers by segmenting and automating
    Most have free options. Nothing to lose.
  • What are the top CRMs (and which have we used)?
    Hubspot
    Salesforce
    ActiveCampaign
    Zoho

If you have questions shoot us an email at [email protected] or on Twitter and tell us your needs and we'll point you in the right direction.

Links:

Follow us on Twitter:

https://twitter.com/coinbound_io

https://twitter.com/tydanielsmith

https://twitter.com/youngdumbcrypto

https://twitter.com/cryptokylie

Learn more about the Crypto Marketing Show:

https://coinbound.io/podcast

Next Episode

undefined - What We Use OneSignal For | Ep. 23

What We Use OneSignal For | Ep. 23

OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients.

Ty's Show Notes:

Intro:

We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.

OneSignal is a super useful FREE tool that:

  • Allows you to put site visitors on automated drip campaigns
  • Engage with potential customers through a new and effective medium.
  • Helps you increase site revisits

What are push notifications?

Push notifications are notifications sent to your phone or computer outside of an app or browser.

When you go to a site and it asks you if it can send notifications, that's push notifications.

What is OneSignal and what does it do?

OneSignal is one of the most popular push notification softwares.

  • Send push notifications via mobile and web
  • Collect subscribers from your website automatically
  • Send messages to them about promotions or updates
  • send automated or manual push notifications to site visitors' phones or computers.
  • Allows A/B Testing
  • Free up to 30k subscribers
  • Example: Our Site. If you go to our site and allow notifications and don't revisit for a certain number of days/week it will send different resources. We see about 5% site clicks. That's a lot of people that otherwise would have forgotten about us.
  • Another Example: We set up one signal for some clients. One is a content creator: Now when anyone goes to his site it asks if they will allow notifications. If they do, and they don't revisit within a week it will automatically send a notification prompting them to subscribe to his youtube channel.

Things to keep in mind when using OneSignal for push notifications

Shorter is better

Push notification click-through rates based on word count (From Buildfire.com):

  • 10 words of less: 8.8%
  • 11-20 words: 4.9%
  • 21 words or more: 3.2%

Relevant Links:

https://onesignal.com/

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:

Twitter

Ty Daniel Smith: https://twitter.com/tydanielsmith

TJ Shedd: https://twitter.com/youngdumbcrypto

Kylie Lowe: https://twitter.com/cryptokylie

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

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