Paid Media vs Earned Media in Web3 Marketing (Differences Explained) | Ep. 81

12/04/24 • 11 min

Crypto Marketing with Ty Smith | A Coinbound Podcast

In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs.
Takeaways Paid media offers speed and simplicity in execution. Earned media builds long-term trust and credibility. Analytics are more robust in paid media campaigns. Control over messaging is a significant advantage of paid media. Earned media can be more cost-effective in the long run. Paid media guarantees placement and visibility. Earned media relies on organic coverage and relationships. The cost structure for paid media is straightforward and predictable. Choosing between paid and earned media depends on marketing goals. Long-term strategies benefit from earned media approaches. Chapters 00:00 Understanding Earned vs Paid Media 04:16 Pros and Cons of Paid Media 08:50 Pros and Cons of Earned Media 10:54 Cost Structures of Paid and Earned Media

Previous Episode

How to Hire a Marketing Agency | Top 5 Questions To Ask Before You Pick A Firm | Ep. 80

In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them.

When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are:

What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit.
How does the agency communicate with clients? Understanding the frequency and style of communication is important for managing expectations.
What are the billing options and payment terms? Different agencies have different billing styles and payment terms, so it's important to find one that aligns with your preferences.
What are the agency's past results? Asking about past results and case studies can give you an idea of their track record.
What is the agency's approach to strategy? Understanding how the agency creates strategies and if they tailor them to each client is important for success.

Takeaways

Match the size of the agency team to the size of your company for a better fit.
Clarify the frequency and style of communication with the agency to manage expectations.
Understand the billing options and payment terms before hiring an agency.
Ask about the agency's past results and case studies to assess their track record.
Learn about the agency's approach to strategy and if it is tailored to each client.

Chapters

00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along:

Ty on Twitter: x.com/tysmithhq

Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/

Coinbound website: https://coinbound.io

Next Episode

Most Overlooked Web3 Marketing Tactics (Costing You Growth) | Ep. 82

In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success.

We’ll break down:

How to actually use SEO and content to drive organic growth
The untapped power of email marketing in Web3
Why most communities feel dead (and how to fix it)
How to use data and analytics, even in a decentralized world
The right way to work with influencers
Why localization is the next big unlock for crypto marketing

If you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.