
From "Selling Out" to Selling Big - The Path of the Passionate Professional
Explicit content warning
02/16/22 • 40 min
Channel Your Passion into Client Success
Max talks to Caleb Young, creative director at world-class video production company, Hand Crank Films of the Pacific Northwest. Learn how Caleb went from someone who thought doing corporate video was “selling out” to someone who learned to love the process of turning his passion for film into beautiful videos for his clients that are anything but typical “corporate”. Caleb creates over a million dollars of revenue a year for the agency that owns Hand Crank AND stays true to his soul and vision - listen in to find out how.
Also included:
- Talking deal making and how to win the game of “Budget-Chicken”
Disclaimer: Hand Crank Films was the company Max started nearly 20 years ago, and sold 3 years ago.
Channel Your Passion into Client Success
Max talks to Caleb Young, creative director at world-class video production company, Hand Crank Films of the Pacific Northwest. Learn how Caleb went from someone who thought doing corporate video was “selling out” to someone who learned to love the process of turning his passion for film into beautiful videos for his clients that are anything but typical “corporate”. Caleb creates over a million dollars of revenue a year for the agency that owns Hand Crank AND stays true to his soul and vision - listen in to find out how.
Also included:
- Talking deal making and how to win the game of “Budget-Chicken”
Disclaimer: Hand Crank Films was the company Max started nearly 20 years ago, and sold 3 years ago.
Previous Episode

Max & Jake Bore You To Death About Budgeting
You seriously need to take budgeting seriously.
Basically, budgeting is the activity that makes or breaks your operation. How you handle it makes all the difference whether you're just getting started, or you've been at it for a long time.
Take a moment to listen to Max & Jake's tips for making this process fast, efficient and productive. You won't regret it.
In this podcast we breakdown how great budgeting will:
- Get you more work
- Get you BIGGER budgets
- Get you in the door with agencies
- Get you off the hamster wheel of making the same financial mistakes again and again that are holding you up
Next Episode

The Creative Work You do Between Gigs Defines You and Your Company
I sit down and talk to Chris Donaldson and Julien Scherliss of Moment.film (www.moment.film) about what it takes to regularly put out great, personal creative work outside of the daily grind of our production lives.
Moment.film, during their first 2 years in business has put out a ton of commercial work for Seattle agencies and beyond but at the same time they've also produced a 10 minute and 20 minute pair of short films and a 10 minute documentary. AND they've paid for it all with profits from their commercial work.
We touch on -
- Being sure to have profit in your company to pay for these creative endeavors
- Why keeping it "lean and mean" can help set you up to be able to pursue outside creative
- What you do and don't get out of these creative forays
- How the creative you do on the side often defines who you are as a company
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