
Crossing the Axis - The Commercial Side of Film Production
James Keblas
Dive into a dedicated space for commercial film production company owners. Join the conversation as we unravel the intricacies of business growth and sustainability in the ever-evolving client-driven film world. Benefit from the unique insights of buyers on acquiring fresh business opportunities and gain firsthand knowledge of best practices shared by your fellow industry peers. Chart your course to success. New episodes released the first Thursday of every month.
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Top 10 Crossing the Axis - The Commercial Side of Film Production Episodes
Goodpods has curated a list of the 10 best Crossing the Axis - The Commercial Side of Film Production episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Crossing the Axis - The Commercial Side of Film Production for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Crossing the Axis - The Commercial Side of Film Production episode by adding your comments to the episode page.

From "Selling Out" to Selling Big - The Path of the Passionate Professional
Crossing the Axis - The Commercial Side of Film Production
02/16/22 • 40 min
Channel Your Passion into Client Success
Max talks to Caleb Young, creative director at world-class video production company, Hand Crank Films of the Pacific Northwest. Learn how Caleb went from someone who thought doing corporate video was “selling out” to someone who learned to love the process of turning his passion for film into beautiful videos for his clients that are anything but typical “corporate”. Caleb creates over a million dollars of revenue a year for the agency that owns Hand Crank AND stays true to his soul and vision - listen in to find out how.
Also included:
- Talking deal making and how to win the game of “Budget-Chicken”
Disclaimer: Hand Crank Films was the company Max started nearly 20 years ago, and sold 3 years ago.

Podcast Trailer
Crossing the Axis - The Commercial Side of Film Production
08/19/21 • 1 min
Trailer covering the topics that our video production podcast will be covering.
This podcast brought to you from the good people at Pipeline Video Production Platform (https://www.videopipeline.io). Pipeline is your all-in-one solution to managing the chaos of video production projects from budgets, to schedules, to deliverables and everything in between.

Should You Hire a Sales Rep?
Crossing the Axis - The Commercial Side of Film Production
04/07/24 • 37 min
Is it time for your production company to partner with a sales rep? The right sales representative can provide industry insights, valuable relationships, and a network of contacts to secure lucrative opportunities. But making this decision hinges on factors like your company's goals, size, and resources. Join us as we explore this critical topic with Doug Stephen, a leading Midwest rep and seasoned professional with over two decades in commercial film production. Together, we dive into the world of sales representatives and their pivotal role in shaping the success of production companies.

Should Your Production Company Go Union Signatory?
Crossing the Axis - The Commercial Side of Film Production
10/27/23 • 40 min
Ever wondered about the perks and challenges of becoming a union signatory? Dive into our latest episode where Melissa Purcell, a Business Agent for IATSE 488, sheds light on the myriad advantages, from tapping into a reservoir of top-tier talent to landing projects that demand union involvement. But with great benefits come responsibilities. Discover the intricacies of union regulations, the commitment to fair pay, and the reasons why going signatory could be the best move for your business.

Cole Heilborn: The Hustler
Crossing the Axis - The Commercial Side of Film Production
11/24/21 • 34 min
In this episode we meet Cole Heilborn of the pacific northwest production company, Portside Productions.
We at Crossing the Axis call Cole "the hustler" because there's nothing Cole's afraid of to move his craft forward. Here are some things Cole is doing that are quite out of the box in order to get the kind of work he wants.
- Hosting his own podcast interviewing marketing people who are the type that would ultimately hire him. Genius.
- Creating (and getting funding for) a documentary based on his love of mountain biking. Note - this puts him in like Flynn with those mt. biking companies who also need commercial work done.
So, take a listen to this episode and learn how you, too, can hustle. And how the key to it is knowing "there are no rules" to growing your production company.

How Science Fiction Shaped a Business Niche in Customer Stories
Crossing the Axis - The Commercial Side of Film Production
09/08/23 • 40 min
In the business of commercial film production, making brand case-studies are often seen as just a step above an infomercial. But that’s when they are done poorly. When executed well, they can transcend advertising and become content that not only provides information but also entertains and delights. That’s the value proposition SHEP Films offers their clients. Listen to hear Brice Budke talk about how the team at SHEP Films utilizes their sci-fi world building muscles to treat case studies as an art form unto themselves, and why that’s good for their client’s business and their own.

Evolving from Production Company to Agency with Alan Nay
Crossing the Axis - The Commercial Side of Film Production
03/29/22 • 44 min
This week we interview Alan Nay of the Seattle powerhouse World Famous. World Famous works as a full-service agency with Nike, Wendy's, T-Mobile, Microsoft - you name it. But! World Famous started out as a production company - just like you. Today, we talk to World Famous founder Alan Nay about the choice to go from production company to agency. What's worked, what's been tougher than expected, and how in the heck you deal with your current agency clients when you've decided to become an agency!
If you've ever thought you might like to take your production company to the next level, Alan has some great insight for you about this big move.

Shaping the Future: Lessons From a DEI Internship Journey
Crossing the Axis - The Commercial Side of Film Production
02/13/24 • 57 min
Explore the transformative power of diversity in the advertising industry with Tony Fulgham, owner of the commercial film studio All is Well, as he unveils a behind the scenes story of launching a year-long BIPOC internship program. Discover the motivations behind this initiative, the challenges and hurdles to overcome, and the unexpected rewards it offered. From inception to execution, learn how All is Well navigated finding and hiring talent, developed a meaningful curriculum, and built community partnerships to overcome the blindspots of privilege. This episode goes beyond success stories, offering a practical guide and reflections for those ready to embark on a similar journey. Join us for an inspiring discussion on making diversity and inclusion a reality in the creative world.

Improve Your Agency's CRM Sales Strategy with Copper CEO Steve Holm
Crossing the Axis - The Commercial Side of Film Production
03/05/24 • 40 min
In a client-driven business, developing and maintaining relationships is essential for growth. Join my conversation with Steve Holm, CEO of Copper, to learn why a Client Relationship Management (CRM) system is critical for your sales strategy, and how it can revolutionize client relationships, streamline processes, and boost profitability. Steve is a career product designer on a mission to develop the ultimate CRM system tailored for agency owners. Hear insider tips for building strong sales pipelines, guiding clients through stages, and seamlessly integrating a CRM into your workflow. Warning, by listening to this episode, you may begin to enjoy doing sales work.

Elevating Account Management with Rob Meyers
Crossing the Axis - The Commercial Side of Film Production
10/03/24 • 33 min
Hear Rob Meyers from Versus, a NYC-based creative production studio that has built a stellar reputation for its culture-defining work and client-centric solutions since 2013. Rob shares actionable insights on effective account management, breaking down how Versus cultivates long-term relationships with major clients. He offers strategies for building trust, retaining clients, and successfully pitching ideas. The conversation dives into lessons from both successes and failures, with insightful tips that can elevate your client relationships and grow accounts. A must-listen for anyone looking to take their client management to the next level.
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FAQ
How many episodes does Crossing the Axis - The Commercial Side of Film Production have?
Crossing the Axis - The Commercial Side of Film Production currently has 44 episodes available.
What topics does Crossing the Axis - The Commercial Side of Film Production cover?
The podcast is about Cinematography, Marketing, Management, Advertising, Podcasts, Business Development, Business Growth, Sales and Business.
What is the most popular episode on Crossing the Axis - The Commercial Side of Film Production?
The episode title 'The Creative Work You do Between Gigs Defines You and Your Company' is the most popular.
What is the average episode length on Crossing the Axis - The Commercial Side of Film Production?
The average episode length on Crossing the Axis - The Commercial Side of Film Production is 40 minutes.
How often are episodes of Crossing the Axis - The Commercial Side of Film Production released?
Episodes of Crossing the Axis - The Commercial Side of Film Production are typically released every 21 days, 8 hours.
When was the first episode of Crossing the Axis - The Commercial Side of Film Production?
The first episode of Crossing the Axis - The Commercial Side of Film Production was released on Aug 17, 2021.
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