Crossing the Axis - The Commercial Side of Film Production

In the business of commercial film production, making brand case-studies are often seen as just a step above an infomercial. But that’s when they are done poorly. When executed well, they can transcend advertising and become content that not only provides information but also entertains and delights. That’s the value proposition SHEP Films offers their clients. Listen to hear Brice Budke talk about how the team at SHEP Films utilizes their sci-fi world building muscles to treat case studies as an art form unto themselves, and why that’s good for their client’s business and their own.

This week we interview Alan Nay of the Seattle powerhouse World Famous. World Famous works as a full-service agency with Nike, Wendy's, T-Mobile, Microsoft - you name it. But! World Famous started out as a production company - just like you. Today, we talk to World Famous founder Alan Nay about the choice to go from production company to agency. What's worked, what's been tougher than expected, and how in the heck you deal with your current agency clients when you've decided to become an agency!
If you've ever thought you might like to take your production company to the next level, Alan has some great insight for you about this big move.

Explore the transformative power of diversity in the advertising industry with Tony Fulgham, owner of the commercial film studio All is Well, as he unveils a behind the scenes story of launching a year-long BIPOC internship program. Discover the motivations behind this initiative, the challenges and hurdles to overcome, and the unexpected rewards it offered. From inception to execution, learn how All is Well navigated finding and hiring talent, developed a meaningful curriculum, and built community partnerships to overcome the blindspots of privilege. This episode goes beyond success stories, offering a practical guide and reflections for those ready to embark on a similar journey. Join us for an inspiring discussion on making diversity and inclusion a reality in the creative world.

In a client-driven business, developing and maintaining relationships is essential for growth. Join my conversation with Steve Holm, CEO of Copper, to learn why a Client Relationship Management (CRM) system is critical for your sales strategy, and how it can revolutionize client relationships, streamline processes, and boost profitability. Steve is a career product designer on a mission to develop the ultimate CRM system tailored for agency owners. Hear insider tips for building strong sales pipelines, guiding clients through stages, and seamlessly integrating a CRM into your workflow. Warning, by listening to this episode, you may begin to enjoy doing sales work.

Hear Rob Meyers from Versus, a NYC-based creative production studio that has built a stellar reputation for its culture-defining work and client-centric solutions since 2013. Rob shares actionable insights on effective account management, breaking down how Versus cultivates long-term relationships with major clients. He offers strategies for building trust, retaining clients, and successfully pitching ideas. The conversation dives into lessons from both successes and failures, with insightful tips that can elevate your client relationships and grow accounts. A must-listen for anyone looking to take their client management to the next level.