Should You Hire a Sales Rep?

04/07/24 • 37 min

Crossing the Axis - The Commercial Side of Film Production

Is it time for your production company to partner with a sales rep? The right sales representative can provide industry insights, valuable relationships, and a network of contacts to secure lucrative opportunities. But making this decision hinges on factors like your company's goals, size, and resources. Join us as we explore this critical topic with Doug Stephen, a leading Midwest rep and seasoned professional with over two decades in commercial film production. Together, we dive into the world of sales representatives and their pivotal role in shaping the success of production companies.

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Improve Your Agency's CRM Sales Strategy with Copper CEO Steve Holm

In a client-driven business, developing and maintaining relationships is essential for growth. Join my conversation with Steve Holm, CEO of Copper, to learn why a Client Relationship Management (CRM) system is critical for your sales strategy, and how it can revolutionize client relationships, streamline processes, and boost profitability. Steve is a career product designer on a mission to develop the ultimate CRM system tailored for agency owners. Hear insider tips for building strong sales pipelines, guiding clients through stages, and seamlessly integrating a CRM into your workflow. Warning, by listening to this episode, you may begin to enjoy doing sales work.

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A Case-Study in Proactive Sales with Aaron Straight

Dive into the innovative—and risky—world of proactive sales with Aaron Straight, Founder of the film studio Soulcraft Allstars. Moving beyond traditional sales methods that rely on clients voicing their needs first, Aaron has built a remarkable track record by uncovering untapped opportunities before they are even visible to the client. Using the recent success of his "Western Flyer" project (narrated by Nick Offerman) as a case study, Aaron shares how he anticipates hidden needs, crafts visionary pitches, and manages the inherent risks of misinterpretation. This episode offers a deep dive into transcending conventional sales models, mastering the art of opportunity, and the invaluable lessons learned from both triumphs and setbacks.