
Reconnecting With Values with Lena West
05/21/20 • 31 min
1 Listener
In Episode #017 of CrisisCast 2020 | Lena West
Today on CrisisCast2020... Lena West has been working in the online space for longer than most, but she’s not had the need for her own website for at least 7 years (though that’s about to change). She’s the perfect antidote to pressurized ‘bro marketing’. In this conversation, we talk about her fortuitous repositioning, the importance of self-care, social justice, disability, music, and what business you’re really in.
My Guest:
Lena West’s razor-sharp business acumen is the well-hewn result of more than a decade of hands-on experience as an award-winning serial entrepreneur, writer, keynote speaker, business strategist, founder, and grantmaker. This truth-telling business advisor, who is often referred to as an “entrepreneur’s secret weapon”, shows womxn entrepreneurs how to discover their inner CEO and build a business that loves them back.
Lena is the Founder of CEO Rising®, an online business accelerator and digital media platform that provides ambitious womxn entrepreneurs with the three growth tools they need most: coaching, community, and cash.
She is also the visionary behind CEO DNA®, a personalized inventory that uncovers an individual’s specific CEO leadership archetypes and style.
Lena’s life and work are driven by what she calls, “the three I’s”: Introspection, Influence, and Independence – skills and values she consistently brings to bear on everything she undertakes.
She has written for American Express, Fast Company, and Entrepreneur and has spoken for notable organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI), and Syracuse University. An honorary highlight of her career was speaking about womxn’s rights and opportunities in digital media on Capitol Hill and at the United Nations.
Lena’s internationally acknowledged expertise has led to winning several business awards, among them: BuzzFeed’s Most Influential Influencers, The Women’s Congress’ Entrepreneurial Champion for Women in Business, and NCWIT’s Entrepreneurial Hero.
Her life’s work is to advance the online business landscape for womxn entrepreneurs by pairing reinvented coaching, community, and funding models with increased digital media representation.
Also mentioned: Andrea Bocelli: Music For Hope - Live From Duomo di Milano
Discover...
- How Lena is giving more support to those who need her
- Why hustle and grind is tired
- Why you must pay attention to yourself
Connect with Lena
Maybe it’s time to start your own Podcast?
Discover the 7 steps we use to help publish over 2000 podcasts each month!
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See omnystudio.com/listener for privacy information.
In Episode #017 of CrisisCast 2020 | Lena West
Today on CrisisCast2020... Lena West has been working in the online space for longer than most, but she’s not had the need for her own website for at least 7 years (though that’s about to change). She’s the perfect antidote to pressurized ‘bro marketing’. In this conversation, we talk about her fortuitous repositioning, the importance of self-care, social justice, disability, music, and what business you’re really in.
My Guest:
Lena West’s razor-sharp business acumen is the well-hewn result of more than a decade of hands-on experience as an award-winning serial entrepreneur, writer, keynote speaker, business strategist, founder, and grantmaker. This truth-telling business advisor, who is often referred to as an “entrepreneur’s secret weapon”, shows womxn entrepreneurs how to discover their inner CEO and build a business that loves them back.
Lena is the Founder of CEO Rising®, an online business accelerator and digital media platform that provides ambitious womxn entrepreneurs with the three growth tools they need most: coaching, community, and cash.
She is also the visionary behind CEO DNA®, a personalized inventory that uncovers an individual’s specific CEO leadership archetypes and style.
Lena’s life and work are driven by what she calls, “the three I’s”: Introspection, Influence, and Independence – skills and values she consistently brings to bear on everything she undertakes.
She has written for American Express, Fast Company, and Entrepreneur and has spoken for notable organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI), and Syracuse University. An honorary highlight of her career was speaking about womxn’s rights and opportunities in digital media on Capitol Hill and at the United Nations.
Lena’s internationally acknowledged expertise has led to winning several business awards, among them: BuzzFeed’s Most Influential Influencers, The Women’s Congress’ Entrepreneurial Champion for Women in Business, and NCWIT’s Entrepreneurial Hero.
Her life’s work is to advance the online business landscape for womxn entrepreneurs by pairing reinvented coaching, community, and funding models with increased digital media representation.
Also mentioned: Andrea Bocelli: Music For Hope - Live From Duomo di Milano
Discover...
- How Lena is giving more support to those who need her
- Why hustle and grind is tired
- Why you must pay attention to yourself
Connect with Lena
Maybe it’s time to start your own Podcast?
Discover the 7 steps we use to help publish over 2000 podcasts each month!
'Pod-Star' is a free guide that will help you to get clear on how podcasting can help you, even if you...
- Aren’t a ‘No. 1 best selling author'
- You Don’t much like the sound of your own voice
- You Find the idea of the tech and recording process daunting
See omnystudio.com/listener for privacy information.
Previous Episode

How To Achieve ‘Peace of Mind’ In Times Of Uncertainty with Howard Cooper
In Episode #016 of CrisisCast 2020 | Howard Cooper
Today on CrisisCast2020, Howard Cooper a man I met on a tractor ride 3 years ago at a 4 years olds birthday party... before he had a podcast! Howard Cooper is one of the world’s leading Rapid Change Consultants and Hypnotists. He’s supported more than 2,500 individuals over the past 17 years on an international level, regularly bringing about transformational changes to their lives. And I’ve seen the evidence for myself. So... if you find you’re feeling more uncertain than normal about your life and business at the moment. This podcast is for you as is his incredibly generous offer that is free to all NHS, key, and essential workers. Howard is both a funny man in serious times and a serious man in funny times. Enjoy!
My Guest:
Howard Cooper is one of Britain’s leading ‘Rapid Change’ therapists. Known for helping people to create RAPID shifts in their thinking, Howard rejects the notion that deep and lasting change needs to take a long time.
Drawing on a variety of psychological tools, Howard has supported more than 2,500 individuals over the past 17 years on an international level, regularly bringing about transformational changes to their lives.
His practical, dynamic and innovative approach has helped people from all walks of life and ages overcome intrusive personal phobias, anxieties, and issues that they have often suffered from for years, offering his clients a new lease of life.
In addition to his personal therapy work, Howard is a very popular and entertaining presenter on a range of topics relevant to society today and has a huge following amongst his peers through his podcast.
He spent almost two years as the lead psychological presenter on Virgin Atlantic’s critically acclaimed ‘Flying Without Fear’ course, and also appeared as the expert on fear of flying on Channel 4’s documentary ‘Fear of Flying: Caught on Camera’.
He has also contributed to other media appearing on the BBC, in The Daily Telegraph, Daily Express, Sun, CEO Magazine, just some of the media who have documented his successful ability to help people change quickly.
Howard’s Qualifications:
Hypnotherapist GQHP, NLP Master Practitioner, Design Human Engineer, Thought Field Therapist, Registered with the CNHC (Complementary & Natural Healthcare Council). As featured in...
Discover...
- Why anxiety won’t help you
- How to understand negative emotions
- Why uncertainty is ok
Connect with Howard
*** Howard’s Amazing Offer ***
https://www.rapidchange.works/coronaanxiety
Maybe it’s time to start your own Podcast?
Discover the 7 steps we use to help publish over 2000 podcasts each month! Pod-Star is a free guide that will help you to get clear on how podcasting can help you, even if you...
- Aren’t a ‘No. 1 best selling author'
- You Don’t much like the sound of your own voice
- You Find the idea of the tech and recording process daunting
See omnystudio.com/listener for privacy information.
Next Episode

The COVID Impact on Our Children and How to Help
In Episode #018 of CrisisCast 2020 | Todd Koch
Todd Koch, trauma expert, host of the ‘Sheepdogs Mind Podcast’, former U.S. Air Force law enforcement specialist, K-9 Handler, Police officer...and now a limited licensed professional counselor specializing in Post Traumatic Stress talks to me about helping first responders, anxiety, plexiglass and how injuries of trauma can sometimes come to the surface years after trauma itself.
My Guest:
A leader and expert in the physical security of facilities and their critical infrastructures; the design and implementation of operational security plans for Special Events; and crisis response and consequence management. Able to see beyond the status quo to identify issues related to operations, budgeting, and training. Able to develop strong long term positive relationships with key stakeholders. Recruits strong talent and leverages relationships to create positive win-win situations whenever possible. Calm under fire and expert communicator in high-stress situations. SELECTED LEADERSHIP CONTRIBUTIONS: • Initiated improvements in operations that streamlined processes, reduced costs, and improved productivity; adopted as best practice by others in the field. • Created daily accountability and peer mentor programs to improve sales team results. • Defined long term strategy for security department, and began implementation to create a streamlined reporting process. • Implemented the rebirth of the K-9 program and additional growth to Canton Twp. Police Department, at no cost to the taxpayers of the community. Also mentioned: The Body Keeps The Score Dibs: In Search of Self Man’s Search for Meaning
Discover...
- What to do immediately after a challenging event
- Preparing for post-traumatic stress
- Identifying traumatic injury through thoughts and behaviors
- Avoiding morbid anxiety issues
Connect with Todd
https://www.linkedin.com/in/toddkoch/
https://renewhopecounseling.com
Maybe it’s time to start your own Podcast?
Discover the 7 steps we use to help publish over 2000 podcasts each month! Pod-Star is a free guide that will help you to get clear on how podcasting can help you, even if you...
- Aren’t a ‘No. 1 best selling author'
- You Don’t much like the sound of your own voice
- You Find the idea of the tech and recording process daunting
See omnystudio.com/listener for privacy information.
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