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Creating The Greatest Show

Ringmaster

Welcome to a podcast about podcasts! Join Casey Cheshire as he interviews podcast hosts and industry experts to uncover the ingredients for successful interview podcasts- how to best prepare, interview, and promote your show.

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Top 10 Creating The Greatest Show Episodes

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Ensuring A Great Guest Experience - Joel Primack - Creating The Greatest Show - Episode # 037

Creating The Greatest Show

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03/10/23 • 51 min

This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show, an advisor to Charla, and the former Social & Community Specialist at Lattice. Joel shares how he prepares both himself and his guest before the recording, why releasing your podcast in seasons can help you as a host, and great touch points to re-engage with your guests after recording.

Takeaways:

  • For guests that are recording their first podcast, it’s very natural for them to feel nervous, so make sure to accommodate them as best you can to help them feel more comfortable.
  • Podcast hosts have a duty to invite a diverse group of people to come on their show and share their experiences. To do this, the host needs to be intentional about it all the way through the process, from selecting the guests to pronouncing their names correctly.
  • Splitting up your podcast into seasons can be a good way to give yourself time for self-care, especially when hosting the podcast is not part of your full-time job. Capping the number of episodes per season also gives you more time to focus on each guest.
  • When inviting high-profile people or companies to guest on your show, don’t be surprised if they ask you to work with their PR team. PR teams can help you prepare by sharing which subjects are taboo. Sometimes they will ask to review the episode before it airs.
  • If you ask the same question in every episode and if that question asks for a list of things or multiple aspects, it can be great to have your guest write out bullet points for the topics they want to discuss.
  • As a podcast host, part of the role you play is to be a gatekeeper for your audience. This means that you are responsible for providing your audience with valuable content and filtering out the fluff.
  • A great extra touch point after recording with a guest is to send them a screen recording of you searching their name on a podcast platform and showing them that the content they recorded with you is now actually available everywhere for everyone to hear.

Quote of the Show:

  • “I want to make sure that they're comfortable and confident going into the recording” - Joel Primack

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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03/10/23 • 51 min

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Balancing The Steak & The Pepper - Rob Greenlee - Creating The Greatest Show - Episode # 036

Creating The Greatest Show

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03/03/23 • 56 min

Today’s guest has been an influential part of the podcasting community that has been podcasting since 2004 and was inducted into the Podcast Hall of Fame in 2017. They have also recorded thousands of podcast episodes as both a guest and host. Rob Greenlee is the Co-Host of The New Media Show and the SVP of Podcast Content and Partnerships at Podbean. Rob delves into the roles and responsibilities of a podcast host, how to tell the underlying story of your podcast, and what lies ahead for podcasting as a medium.

Takeaways:

  • Podcast growth is reaching the maturity stage within the US with year-over-year listenership growth increasing by 2-4% over the past few years. Podcast adoption is growing much faster outside of the US currently and presents a great opportunity.
  • There are two types of podcasters. Indie podcasters create their show from a place of passion and handle the production themselves. “Procasters” host shows that are like traditional radio in that they are the talent that gets assigned to a pre-designed show
  • To be a successful podcast host, you need to represent someone that your audience can trust. Now, more than ever, people are looking for people they can trust and they are loyal to the trustworthy people they find, so make sure your audience can trust you.
  • Podcast hosts need to build their relationship with their audience and that requires attention, focus, and participation. Of course, this is easier said than done, but it is still important to take every chance to encourage audience participation.
  • When hosting an interview podcast, think about the underlying story that you are telling your audience through every episode. To develop the connective “red thread” of your podcast, interview guests that can share their expertise on a part of that story.
  • The typical duration of the most popular podcasts is between 30-45 minutes. However, there are outliers on either side of that range. The real downside of creating a short podcast is that it’s harder to provide value with a very short podcast.
  • A longer podcast means that you can space out advertisements and sponsor messages to avoid a block of ads for listeners. Podcast listeners are less tolerant of over-commercialized media and inserting too many ads could be a turnoff for listeners.

Quote of the Show:

  • “As a podcast host, the role that you need to play in the market now is to build trust.” - Rob Greenlee

Shout Outs:

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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03/03/23 • 56 min

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Your Guide To Podcast Guesting - Tom Schwab - Creating The Greatest Show - Episode # 035

Creating The Greatest Show

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02/23/23 • 51 min

Being a guest on a podcast can provide amazing benefits to both you and your company, however, there are some important nuances you need to know before getting started. This episode’s special guest is a serial entrepreneur, marketer, and thought leader in the podcast world. He has been referred to as “The Category King in Podcast Interview Marketing”. Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, author of Podcast Guest Profits, and Host of the upcoming Ordinary to You, Amazing to Others podcast. Tom explains why you should avoid “Trojan Podcasts”, the three tips to being a great podcast guest, and how to choose the right podcast for you to appear on.
Takeaways:

  • When you think about your best clients, it’s likely that they didn’t come from a funnel but rather from a conversation. In both your business and personal lives, the higher value of the relationship, the more conversations you’ll need to build a connection.
  • Trojan Podcasts use mass emails to send invitations that then lead to a lengthy form. Then follows a screening call with a salesperson and finally a very short podcast recording followed by a lengthy pitch from the podcast host.
  • One of the best ways to grow your podcast audience is to guest on other podcasts. When selecting podcasts that you would like to appear on, it’s more important to focus on who is listening to the show than it is what the show is about.
  • If you only ever guest on shows that are all focused on one specific topic, you’ll have a hard time sticking out to the listeners because you will sound like every other guest on that show. It’s important to mix some variety into the podcasts you appear on.
  • Podcast Guesting Rule #1: Your job is to make the Host look like a genius for inviting you on the show. You should provide as much value as possible. Don’t hold something back because it’s in your book, share everything you have without pitching.
  • Podcast Guesting Rule #2: Be a gracious guest. This means showing up prepared and on time, thanking the host afterward, making sure your audio quality is great, understanding what their podcast is about, and listening to a few episodes beforehand.
  • Podcast Guesting Rule #3: Promote the episode as well and as diligently as the host does. Just because you’re the guest doesn’t mean you are off the hook for promoting the podcast. This a great way to get invited back on the podcast and other shows.

Quote of the Show:

  • “You're not one funnel away, you're one conversation away.” - Tom Schwab

Tom’s Links:

Shout Outs:

  • Clicksand by Bill Troy
  • Jordan Harbinger
  • Carrie Wilkerson
  • Doug Sandler
  • Nice Guys on Business hosted by Doug Sandler
  • Rand Fishkin
  • Steve Acho

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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02/23/23 • 51 min

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Community-First Podcasting - Arielle Nissenblatt - Creating The Greatest Show - Episode # 034

Creating The Greatest Show

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02/16/23 • 43 min

One of the best ways to create and grow your podcast is to use a community-first approach! There’s no one better to learn about podcasts and community from than today’s guest who listens to over 40 hours of podcasts every week! She has spoken at major podcasting events across the globe and is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Arielle Nissenblatt is the Head of Community & Content at SquadCast and hosts the Feedback with Earbuds podcast and the new Trailer Park: The Podcast Trailer Podcast. Arielle dives into the best practices for creating calls-to-action for your podcast, how to engage with your podcast community, and why you need to build marketing into your podcast from the start!

Takeaways:

  • The most important thing when you are building a show is to build marketing into every aspect of your production. To grow your show beyond friends, family, and 10 listeners, you have to build marketing into every step of the content creation process.
  • Your show needs to stand out! With 3-4 million podcasts out there, it’s very likely that there is another show that’s extremely similar to yours that also has great audio quality and well-thought-out keywords. Ask yourself how you can make your show unique.
  • It’s easier to create a podcast for an audience that you already know exists rather than an audience you hope exists. When you have an existing, built-in audience you can actually ask them what they’re looking for from your show.
  • Whether you’re an independent podcaster or you host a podcast for a giant company, you’re likely going to struggle with getting audience feedback. This is partly because people do lots of things while listening to podcasts, such as driving or washing dishes.
  • The best practices for writing a podcast Call-To-Action are to make it important, make it clear why it matters and how to do it, and make it different. Don't use the same CTA every time, mix it up and find creative ways to say it. If people expect it, they’ll skip it.
  • Making Podcast Friends is important for growing your audience, whether you’ve launched your podcast or not. Make a list of 50-75 shows that are related to your topic or that you like to engage with and listen to them before asking for anything.
  • It’s not easy to convert scrollers to listeners, which means that social media is not the best way to promote your podcast and garner a larger audience. It’s easier to bring people over to your show by exchanging feed swaps, guest spots, and promo swaps.

Quote of the Show:

  • “The most important thing when you are building a show is to build marketing into every aspect of your production.” - Arielle Nissenblatt

Links:

Ways to Tune In:

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02/16/23 • 43 min

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The 4 Vectors of Relationships - Pablo Gonzalez - Creating The Greatest Show - Episode # 033

Creating The Greatest Show

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02/09/23 • 66 min

Today’s Guest is the inventor of the Relationship Flywheel and has been named a Latino Leader of the Future and a Top 20 Leader Under 40 in various publications. Pablo Gonzalez is the host of B2B Community Builder Show and Not Your Average Investor and is the Founder of BeTheStage.live. Pablo discusses how to grow a flourishing community, how to prepare your guests to succeed, and What types of repurposed content you can get from your live show or podcast!

Takeaways:

  • Podcasting and online content creation are as important for new generations as public speaking has been in the past. Even if you don’t have much experience, there’s no time like the present to get started because these skills can open a lot of doors.
  • Hosting a live show is a great way to build relationships at scale. With a live show, you can connect with your guest while also connecting with your audience. Having a live audience also provides a faster feedback loop for you on the effectiveness of your show.
  • There are Four Vectors of Relationships that you cultivate with a live show: 1) You and Your Guest, 2) You and Your Audience, 3) Your Guest and Your Audience, and 4) Amongst the Members of Your Audience.
  • Some guests may be apprehensive about appearing live, which is why it’s so important to prepare them well prior. Make sure they understand that your goal is to make them look and sound great. It’s the host’s job to set your guests up to win.
  • Repurposing your content is critical. From a live show, you can create a full podcast episode and YouTube video, micro video clips, graphics featuring quotes, blog content, and a newsletter. Think about the content you want to create before recording.
  • When creating a new podcast or live show, there are three things to think about to make your podcast lead to business. What is interesting to the people you want to serve? What will make them trust you? What will make them think your content’s for them?
  • Podcasts are a key tool for evangelists that are growing their community and spreading their company’s message. Create the “watering hole” for your community with either a live show or a private group message on a platform like Slack.

Quote of the Show:

  • “Podcasting is the ultimate networking tool” - Pablo Gonzalez

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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02/09/23 • 66 min

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Kickstart Your Content Cascade - Nasreen Stump - Creating The Greatest Show - Episode # 032

Creating The Greatest Show

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02/02/23 • 39 min

This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece.

The full video of the webinar is available here: https://bit.ly/40mYATw

Takeaways:

  • There is immense pressure on B2B marketers now to provide more results while using up fewer resources. This is also coming at a time when traditional content creation is growing increasingly expensive, time-consuming, and ineffective.
  • The content B2B marketers dream of can all come from one source, a podcast. Repurposed content from podcasts is quick to create, reusable, valuable, engaging, and scalable. Podcast content drive leads and helps you build a relationship with prospects.
  • Good content must deliver on its promise, come from a place of expertise, and address actual challenges that consumers face. By interviewing subject matter experts on a podcast, you can create content full of innovative ideas and cutting-edge perspectives.
  • A B2B podcast can be repurposed into blogs, YouTube clips, Shorts/Reels/TikTok videos, LinkedIn videos, audiograms, tweets, images featuring quotes, and much more. For example, 1 single episode of this show was turned into 52 pieces of content!
  • You can design the questions of your podcast to provide great content for prospects at every level of your funnel. In this way, your podcast works like an incredibly valuable qualitative survey of whose opinions matter most for your business.
  • Even if you don’t have your own podcast, listening to other podcasts can offer you extremely valuable insights. You can reference great points made on other podcasts in written content, speed up your ICP research, and learn more about your leads.
  • When improving the SEO of your existing content, you can use the many other pieces of content that come from a podcast. For example, you can embed YouTube videos, audio players, clips from social media, and original images taken from the podcast.

Quote of the Show:

  • “You’re never going to end up with the same piece of content across multiple podcasts” - Nasreen Stump

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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02/02/23 • 39 min

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The Prepped Connection - Duane Dufault - Creating The Greatest Show - Episode # 031

Creating The Greatest Show

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01/26/23 • 76 min

Today’s guest is an entrepreneur that has taken an unconventional route and a superb salesperson that worked their way up from selling toilet paper to selling Fortune 100 Enterprise Software. Duane Dufault is the Host of SellingSaaS and Chief Everything Officer at SellingSaas. Duane spills the tea on holding back bad episodes, how to dig into what you are genuinely curious about, and how to reformat your podcast to better fit your audience’s content preferences.

Takeaways:

  • If you can’t become genuinely interested in your guest then your audience won’t either. Your podcast’s analytics don’t matter if you can’t have real conversations with your guests based on your authentic curiosity.
  • Researching a guest before recording with them is essential to having a great conversation right from the start of your podcast. Check out their social media, blog, and past podcast interviews to find out what they care about personally.
  • If your conversation doesn’t go well and you or the guest really doesn’t like it, you don’t have to publish that episode. In order to give yourself some breathing room, make sure that you have a backlog of a few episodes so you don’t miss a release date.
  • Don’t expect your podcast to be perfect, especially right from the start. Mics will fail, cameras will fall, and guest introductions will be flubbed. These issues are not the end of the world and if something is really bad it can be fixed in post-production.
  • Give yourself time before recording an episode to make sure that all of your equipment is on and working. Double-check if your recording platform has the right video and audio inputs. It can be helpful to have a pre-recording checklist to help remind you.
  • Using a prep call or pre-recording chat is crucial for getting to know your guest and establishing a rapport with them. Guests can tell when a host and guest are just meeting for the first time because the first twenty minutes are usually very awkward.
  • As a host, you need to make sure that your podcast resonates with your ideal listeners and the best way to do that is to ask them. Find out what format, duration, etc. they prefer to consume content in and meet them where they are.

Quote of the Show:

  • “The more you can get to the person behind the specific topic, the better the conversation usually is.” - Duane Dufault

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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01/26/23 • 76 min

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Analyzing Your Podcast - Jeff Roster - Creating The Greatest Show - Episode # 030

Creating The Greatest Show

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01/24/23 • 43 min

Today’s guest is a Strategic Advisor, podcaster, thought leader, and retail wizard that has been recognized as a Rethink Retail Top Retail Influencer in 2021 and 2022. Jeff Roster is the Producer and Cohost of This Week in Innovation & Third Eye Podcast Network, Strategic Advisor for Retail at Third Eye Advisory, and Strategic Advisor at the Competera Pricing Platform. Jeff discusses the art of asking a good question, why podcast hosts need to zip it, and how to direct a great conversation.

Takeaways:

  • As the host, you should ask your guest a good question and then get out of their way so they can answer it and share their insights.
  • If you’re going to ask your guests a complex question or series of questions, make sure to let them know prior. You can do this by telling them on a prep call, sharing a script, or any number of other ways.
  • If the introduction of a guest consists of just reading their entire bio, it will lack energy and turn listeners off of your podcast.
  • Sometimes guests can very into the weeds with their answers and it’s up to the host to reel them back in to discuss larger, strategic topics that provide greater value to the audience.
  • On a podcast with a guest format, the host should not dominate the conversation. If the host talks for 60-70% of the runtime, it’s probably not a great episode. Even if the guest is asking questions back to the host it should at most be 50/50.
  • Descript is a great tool for podcasters. It uses AI to transcribe the podcast episode and the podcaster can then edit their podcast video and audio while following allow with the transcript which highlights the different speakers.
  • For new podcasters, finding the right gear to use for their podcast can be extremely confusing which is why it’s best to ask the experts who have been there and set up podcasting gear before.

Quote of the Show:

  • “Ask a single sentence question and then shut up” - Jeff Roster

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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01/24/23 • 43 min

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Leveraging Your Podcast - Laurie-Ann Murabito - Creating The Greatest Show - Episode # 029

Creating The Greatest Show

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01/19/23 • 44 min

Today, we’re learning from a speaking strategist, master coach, author, speaker & podcast host that helps people leverage speaking opportunities. Laurie-Ann Murabito is the Host of Be In Demand, Co-Host of the Contagious Leadership Live Show, and the author of Rethink Your Leadership. Laurie-Ann dove into how to plan out solo episodes for your podcast, why podcasts are so helpful for building trust with your audience, and the value of recording video for your podcast!

Takeaways:

  • Even when recording your video podcast remotely, you can get many of the benefits of establishing eye contact with your guest and audience by intentionally looking straight into your camera.
  • Recording video for your podcast is an important aspect of building the connection between the host and guest during the podcast recording and between the host and guest and the audience when consuming the podcast content.
  • You should make a conscious effort to help your guest with promoting whatever is important to them. They are providing value to you by sharing their insights on your podcast, so make sure you provide value to them.
  • Much like speaking events, your podcast’s impact can snowball and open new doors for you. A great way to find new guests and get in contact with more people that match your ICP is to ask guests who else should be on your podcast.
  • Podcasts help your target audience get to know, like, and trust you on a deeper level while they get great value by listening to your podcast for free. Leverage your podcast by including a Call-To-Action in the show notes of your podcast episodes.
  • With solo podcast episodes, you have the opportunity to be the only voice that your audience is inviting into their personal space. Because of the intimate nature of solo podcasts, imagine you are just talking to one individual listener.
  • Don’t worry too much about filler words in your podcast, they are a natural part of your conversation and you want to share your genuine self with your audience. That said, light editing is recommended for longer pauses and if you or the guest really get lost.

Quote of the Show:

  • “Create some video because that’s how we’re building that know, like, and trust really fast” - Laurie-Ann Murabito

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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01/19/23 • 44 min

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How To Ask Great Questions - Melinda Wittstock - Creating The Greatest Show - Episode # 038

Creating The Greatest Show

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03/17/23 • 46 min

Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is the Host of Wings of Inspired Business and Founder & CEO of Podopolo. Melinda shares what makes for the best interview podcasts, how to ask great questions, and a glimpse of the future of both podcasting and the way people communicate through social media.

Takeaways:

  • Be clear on the purpose behind starting your podcast. For example, Melinda launched Wings of Inspired Business to make a difference by creating an ecosystem to highlight and connect with fellow female entrepreneurs.
  • The best interviews feel just like conversations where the host asks a question they care about and are genuinely interested in the guest’s answer. It’s a great sign when the host is curious and learning from the guest right alongside the audience.
  • If the host is actively listening to their guest, they’re going to ask a great follow-up question. Many times, the best follow-up questions are “tell me more about...”, “how did that make you feel”, or “why did that happen”.
  • Podcast hosts should avoid being too performative in the way they ask their questions. Their focus should be bringing out the guest and a great indicator that they’re not doing this is when the questions are longer than the answers.
  • Asking open-ended questions like why, what, or how will lead to much better answers than asking yes or no questions, such as, “did you...”. This requires active listening from the host.
  • Get obsessed with the topic, not your format. Podcasters should focus on allowing the conversation to unfold naturally not hitting every question on their script. For example, if a guest shares a personal story, don’t just ask them the next scripted question.
  • If a guest is providing extremely scripted answers and seems overly polished, try using some eliciting questions to get beneath the surface. Asking about something you know is incorrect will trigger them to correct you. Asking about their childhood can lead to a more authentic conversation.

Quote of the Show:

  • “The best interviewers really are great listeners” - Melinda Wittstock

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

play

03/17/23 • 46 min

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FAQ

How many episodes does Creating The Greatest Show have?

Creating The Greatest Show currently has 61 episodes available.

What topics does Creating The Greatest Show cover?

The podcast is about Conversation, Interview, How To, Podcasting, Podcasts, Education and Business.

What is the most popular episode on Creating The Greatest Show?

The episode title 'Ensuring A Great Guest Experience - Joel Primack - Creating The Greatest Show - Episode # 037' is the most popular.

What is the average episode length on Creating The Greatest Show?

The average episode length on Creating The Greatest Show is 51 minutes.

How often are episodes of Creating The Greatest Show released?

Episodes of Creating The Greatest Show are typically released every 7 days.

When was the first episode of Creating The Greatest Show?

The first episode of Creating The Greatest Show was released on Aug 2, 2022.

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