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Creating The Greatest Show - Podcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025

Podcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025

01/05/23 • 53 min

Creating The Greatest Show

Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

Takeaways:

  • Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
  • The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
  • Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
  • Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode.
  • While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
  • Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships.
  • An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

Quote of the Show:

  • “In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

Takeaways:

  • Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
  • The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
  • Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
  • Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode.
  • While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
  • Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships.
  • An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

Quote of the Show:

  • “In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Previous Episode

undefined - Actively Listening to Your Guest - Connor Dube - Creating The Greatest Show - Episode # 024

Actively Listening to Your Guest - Connor Dube - Creating The Greatest Show - Episode # 024

There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

Takeaways:

  • Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
  • Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it.
  • Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
  • Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from.
  • Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting.
  • Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
  • Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
  • Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

Quote of the Show:

  • “There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Next Episode

undefined - Your Podcast’s Mission Statement - Joe Casabona - Creating The Greatest Show - Episode # 026

Your Podcast’s Mission Statement - Joe Casabona - Creating The Greatest Show - Episode # 026

Our next featured performer to enter the center ring helps people grow their podcasts into five-figure businesses. He is an entrepreneur, podcasting thought leader, coach, and the Gandalf the Grey of Podcasting. He has over a decade of experience in podcasting and knows all about getting sponsorships for your podcast. Joe Casabona is the host of How I Built It and The Profitable Podcaster and is also a Podcast Producer and Coach at Podcast Liftoff. Joe discussed how to define the mission statement of your podcast, how to choose the right sponsors for your show, and what mini-podcasting can do for your brand.

Takeaways:

  • You need to define the mission statement of your podcast. This gives your podcast direction and serves as a guiding light for what content to create, who to invite as guests, and how to select sponsors.
  • Use this template like a mad-lib to fill out your podcast’s mission statement: “My podcast helps [Target Audience] solve [The Problem] by [Goal of Each Episode].”
  • Although it might seem counter-intuitive, your podcast’s target audience should niche down and speak to a specific audience. If your podcast isn’t resonating with people, podcasting gives you the chance to experiment and switch things like format and topic.
  • Be specific about the problem that your podcast will help your target audience solve. This is another great way to segment your audience and make sure you’re reaching the people who actually have that problem and need help with it.
  • The goal of each episode should be to present your audience with a solution to the specific problem they are facing. This goal is crucial for informing your guest outreach, solo episodes, podcast trailer, and bonus episodes of your podcast.
  • When looking for sponsors, make sure you can believe in their product and that it solves the same problem that your podcast is supposed to solve for your target audience. Your sponsorship decisions should always come back to your mission statement.
  • Mini-podcasts with solo episodes that are 20 minutes or less in duration are a great way to establish your authority. These are extremely easy to repurpose into other content. Within an hour and a half, you should be able to create a month’s worth of episodes.

Quote of the Show:

  • “Podcasting is bar none, one of the best ways to get people to know, like, and trust you” - Joe Casabona

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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