Goodpods logo
Goodpods

Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Creating The Greatest Show - Actively Listening to Your Guest - Connor Dube - Creating The Greatest Show - Episode # 024

Actively Listening to Your Guest - Connor Dube - Creating The Greatest Show - Episode # 024

01/03/23 • 48 min

Creating The Greatest Show

There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

Takeaways:

  • Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
  • Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it.
  • Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
  • Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from.
  • Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting.
  • Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
  • Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
  • Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

Quote of the Show:

  • “There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

plus icon
bookmark

There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

Takeaways:

  • Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
  • Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it.
  • Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
  • Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from.
  • Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting.
  • Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
  • Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
  • Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

Quote of the Show:

  • “There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Previous Episode

undefined - Predicting 2023 Podcast Trends - Nasreen Stump - Creating The Greatest Show - Episode # 023

Predicting 2023 Podcast Trends - Nasreen Stump - Creating The Greatest Show - Episode # 023

Today’s guest is a content and SEO thought leader and powerhouse. She’s an insatiable writer, that loves digging into a menagerie of topics, from travel to podcasting and much more. With her background in both marketing and sales, she’s able to kick ass at just about anything. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. Nasreen used her crystal ball in this episode to predict the biggest coming opportunities in 2023 for podcasting and B2B content overall. Of the trends Nasreen highlighted, the most intriguing are the growing adoption of video podcasts, potential changes to reporting podcast metrics, and which aspects of live-streaming content creation

Topic Timestamps:

00:00 The Perfect IntroTM for Nasreen Stump

02:03 Predicting 2023 Podcast Trends

03:25 Why Your Podcast Needs Video Content

10:00 The Future of Podcast Stats & Podcast Advertising

19:27 Podcast Network Best Practices

22:45 Twitter Spaces’ Risk and Reward for Content Creators

26:58 What B2B Marketers need to learn from Twitch Streamers

Takeaways:

  • A growing number of podcast streaming platforms are adding video players to accommodate the growing demand for video podcasts. The best example of this is Spotify’s Anchor, which allows users to watch or listen to their favorite podcasts.
  • Because many podcasters already record video as part of their episodes, meeting the demand for visual content should not be an issue. YouTube is investing in a podcast-first experience for users that want to consume content on the video-focused platform.
  • Posts promoting podcast episodes on social media perform much better when accompanied by a video micro-clip repurposed from the podcast. For increased engagement and accessibility, add captions to your promotional clips.
  • Accurate reporting for podcast metrics is still an issue, especially for advertisers. Despite progress made with IAB-verified distribution statistics, there are still podcasters and podcast networks finding ways to cheat the system and boost their KPIs.
  • With more money flowing into podcast advertising, advertisers are feeling the impact of skyrocketing CPM. Compared to advertising on major podcast networks and apps, it is often cheaper for companies to create and produce their own branded podcasts.
  • Twitter Spaces offers a huge opportunity to content creators, especially solo podcasters, but there are risks. This new feature on a major platform has the potential for podcasters to focus on their niche and build a community while being rewarded as early adopters.
  • So many B2B webinars borrow the most boring parts of school and leave attendees dumbfounded as to why they joined in. B2B Marketers can learn from Twitch creators who interact, teach, and entertain large, engaged audiences while live-streaming.
  • As Rev Ops and Chief Evangelists become increasingly crucial to brands, their need to authentically connect with their audience and create quality content that delivers value grows. B2B podcasts are among the most efficient and effective ways to meet that need.

Quote of the Show:

  • “You need to understand your customer. You need to understand where the money is coming from. You need to connect with them. You need to solve the problem. You need to work together. You need to fit into their plan” - Nasreen Stump

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. L...

Next Episode

undefined - Podcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025

Podcast Guest Research Done Right - Fabian Geyrhalter - Creating The Greatest Show - Episode # 025

Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

Takeaways:

  • Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
  • The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
  • Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
  • Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode.
  • While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
  • Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships.
  • An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

Quote of the Show:

  • “In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

If you like this episode you’ll love
PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft | How to Podcast & Craft a Fantastic Show

Get a Job, Here's How

Get a Job, Here's How

How To Start A Podcast

How To Start A Podcast

All About Digital Marketing Podcast

All About Digital Marketing Podcast

Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/creating-the-greatest-show-250682/actively-listening-to-your-guest-connor-dube-creating-the-greatest-sho-28848066"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to actively listening to your guest - connor dube - creating the greatest show - episode # 024 on goodpods" style="width: 225px" /> </a>

Copy