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Creating The Greatest Show - Relationality Improves Your Podcast - Paul Zelizer - Creating The Greatest Show - Episode #042

Relationality Improves Your Podcast - Paul Zelizer - Creating The Greatest Show - Episode #042

06/01/23 • 52 min

Creating The Greatest Show

Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer.

In today’s episode, you will learn how to discover the right guests, nurture the right connections, and find the balance between overly coached conversations and tangential discussions. You will also hear how to engage your audience using empathy and overall, create the greatest podcast.

Takeaways:

  • Find the right guests and prepare them to have extraordinary dialogues. Take the time for a prep call to build rapport with the guest, tell them about your audience, and explain the type of dialogue you want to have, whether it’s precise, loose, or a mix of the two.
  • You can have two brilliant people on a podcast with a poor relationship or two average people with a great relationship. The latter is superior. Build a rapport with your guest, even if you only have five or ten minutes to talk before hitting record.
  • Find a way to describe your audience to your podcast guest, so they can adapt their information and conversation to appeal to them. Be able to explain what the audience cares about, what they want to learn, and why they listen to your show.
  • Build relationships with PR and podcast booking agencies, these agencies get paid by their clients to get them on shows that have their niche audiences. It may take time, but the effort pays off in the form of referrals for the ideal guests.
  • Find the balance between overly stiff conversation and unstructured tangential speaking. If the guest turns into a college lecturer, the listener may tune out, but the same outcome can happen if the guest breaks into too many side discussions with no relation.
  • If your guest starts to speak as though they have been overly coached, don't be afraid to interrupt them to improve the interactivity of the conversation. Generally, podcast listeners prefer a "good combination of relationality" rather than a TED Talk style speech.
  • Podcasting allows the host and the guests to be invited into the space between listeners' ears. It is the most intimate form of mass communication so you need to make it relational, you need to incorporate real-life context into the conversation.

Quote of the Show:

  • “Emotional intelligence is more predictive to your success in business than your technical skills” - Paul Zelizer

Shoutouts:

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer.

In today’s episode, you will learn how to discover the right guests, nurture the right connections, and find the balance between overly coached conversations and tangential discussions. You will also hear how to engage your audience using empathy and overall, create the greatest podcast.

Takeaways:

  • Find the right guests and prepare them to have extraordinary dialogues. Take the time for a prep call to build rapport with the guest, tell them about your audience, and explain the type of dialogue you want to have, whether it’s precise, loose, or a mix of the two.
  • You can have two brilliant people on a podcast with a poor relationship or two average people with a great relationship. The latter is superior. Build a rapport with your guest, even if you only have five or ten minutes to talk before hitting record.
  • Find a way to describe your audience to your podcast guest, so they can adapt their information and conversation to appeal to them. Be able to explain what the audience cares about, what they want to learn, and why they listen to your show.
  • Build relationships with PR and podcast booking agencies, these agencies get paid by their clients to get them on shows that have their niche audiences. It may take time, but the effort pays off in the form of referrals for the ideal guests.
  • Find the balance between overly stiff conversation and unstructured tangential speaking. If the guest turns into a college lecturer, the listener may tune out, but the same outcome can happen if the guest breaks into too many side discussions with no relation.
  • If your guest starts to speak as though they have been overly coached, don't be afraid to interrupt them to improve the interactivity of the conversation. Generally, podcast listeners prefer a "good combination of relationality" rather than a TED Talk style speech.
  • Podcasting allows the host and the guests to be invited into the space between listeners' ears. It is the most intimate form of mass communication so you need to make it relational, you need to incorporate real-life context into the conversation.

Quote of the Show:

  • “Emotional intelligence is more predictive to your success in business than your technical skills” - Paul Zelizer

Shoutouts:

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Previous Episode

undefined - Your Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041

Your Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041

Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation.

Takeaways:

  • As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limitations and perspective when beginning each conversation so it can have a natural flow and feel less scripted.
  • The best podcasts are able to stick out because they have a strong and distinct point of view on a particular topic or field. That perspective which the show is built around elevates it beyond the sea of podcasts that are simply two people discussing an idea.
  • Don’t make appearing on your podcast feel like a chore for your guest by sending them a form to fill out. A prep call between the guest and host is a much more personal way to get prepared before the podcast recording.
  • An effective prep call should be friendly and relaxed but also have a pinch of structure. You should discuss the idea you want to start the show with, but don’t go too far into it on the prep, save the good stuff for the recording!
  • As the host, your goal on the prep call is to build rapport with your guests and ensure they’re prepared and comfortable with coming on the show. Without scripting the whole show, you can discuss where you and the guest would like the conversation to go.
  • Podcast hosts need to listen to both the literal words their guests are saying as well as the flow of the conversation and how it is unfolding. Hosts have to know when a tangent is worth going down and when they need to pull their guests back to the topic at hand.
  • It’s OK to disagree with your guest, but make sure you do it respectfully and organically. If you come prepared with “gotcha” questions, the podcast will become contentious and you’ll lose any chance of building a strong relationship with your guest.

Quote of the Show:

  • “ I think every podcast host will admit they used to suck at it and now they've gotten better if they've kept up with it.” - Jeremy Shere

Connect with Jeremy:

Shout Outs:

  • Natasha Miller
  • Mark Evans

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Next Episode

undefined - How To Avoid Podcasting Burnout - Melissa Moody - Creating The Greatest Show - Episode # 043

How To Avoid Podcasting Burnout - Melissa Moody - Creating The Greatest Show - Episode # 043

Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing. Melissa shares her accidental path into the podcasting world and how she prevents burnout with her shows while managing other objectives.

Takeaways:

  • It’s easy to get overwhelmed with the ever-growing to-do list that comes with self-producing a podcast. Staying focused on the ‘why’ behind your podcast will provide clarity on what tasks are critical and which are nice-to-haves.
  • Avoid ‘pod fade’ by pacing yourself. If you don’t have the resources, consider limiting your podcast to only audio rather than both video and audio, swapping paid tools for free tools when possible, and deciding the right level of editing you can manage. Podcasting is a marathon, not a sprint.
  • For your podcast’s first few episodes, focus on accessible guests, rather than reaching for high-level executives with limited time. Utilize your existing network and branch out from there or when you have more time and energy to dedicate to guest outreach.
  • If podcasting is more of a side hustle than a primary focus of your role, having a co-host can help divide the workload in half. To keep the podcast consistent, find a structure that works for both of you and split up tasks like outreach, recording, editing, etc.
  • Don’t be afraid of pauses in the show. A good host may take a moment to absorb the guest’s point and return a related question, rather than glossing over and pitching a new question off the scripted list.
  • If monetizing your podcast with host-read ads, make it enjoyable for the audience. Select products you actually enjoy and convey your genuine support in the ad. A canned ad before your show starts or one that interrupts the flow can drive listeners away.
  • Podcasts won’t always create a clear ROI, but they help with content creation and awareness in other quantifiable ways.
  • One way to promote your podcast is by using testimonials from listeners who have successfully implemented tactics they learned from the show.

Quote of the Show:

  • “The other value for me besides just the conversations themselves is obviously the networking. One of the huge benefits for the host is you build this absolutely incredible network.” - Melissa Moody

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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