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Creating The Greatest Show - Properly Preparing Your Guest - Mark Stiles - Creating The Greatest Show - Episode # 003

Properly Preparing Your Guest - Mark Stiles - Creating The Greatest Show - Episode # 003

08/23/22 • 54 min

Creating The Greatest Show

Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law & Securititle and the Host of Elements of Stiles. You’ll hear all about the impact a prep call can have on your podcast, how to ask great questions, and how podcasts can be used for business development for both you and your guest!

Takeaways:

  • Using a prep call before recording an episode lets the guest know what to expect. On the prep call, you’re able to give them some ideas to queue up and think about so they are ready when it’s time to record.
  • Making sure the guest is ready for the podcast is key! The worst thing that can happen in a podcast conversation is for you to stump the guest or ask them a gotcha question.
  • Your podcast can function as a business development asset for your guests because they can share it with their audience and their audience will get to know, love, and trust them before they ever meet.
  • Your questions should put the guest in the best light possible and direct them to tell their story. You need to help your guest feel comfortable sharing their true selves on the podcast and that comes down to your questions and structure.
  • Having a plan for the podcast makes guests more comfortable, especially when you discuss that plan with them on a prep call prior to the podcast recording.
  • As the host, you should let the guest do the majority of the talking. If you find yourself wanting to interject, ask yourself, “why am I talking?” By focusing on listening, you can better guide the conversation and ask deeper questions.
  • Asking open-ended questions can lead your guests into sharing a lot. If they are responding with yes or no answers, you’re probably not asking great questions and both the podcast and the connection will suffer.

Quote of the Show:

  • “Be yourself. Sell yourself. Don’t be something you think somebody wants you to be because that’s not you” - Mark Stiles

Links:

Ways to Tune In:

Creating The Great Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law & Securititle and the Host of Elements of Stiles. You’ll hear all about the impact a prep call can have on your podcast, how to ask great questions, and how podcasts can be used for business development for both you and your guest!

Takeaways:

  • Using a prep call before recording an episode lets the guest know what to expect. On the prep call, you’re able to give them some ideas to queue up and think about so they are ready when it’s time to record.
  • Making sure the guest is ready for the podcast is key! The worst thing that can happen in a podcast conversation is for you to stump the guest or ask them a gotcha question.
  • Your podcast can function as a business development asset for your guests because they can share it with their audience and their audience will get to know, love, and trust them before they ever meet.
  • Your questions should put the guest in the best light possible and direct them to tell their story. You need to help your guest feel comfortable sharing their true selves on the podcast and that comes down to your questions and structure.
  • Having a plan for the podcast makes guests more comfortable, especially when you discuss that plan with them on a prep call prior to the podcast recording.
  • As the host, you should let the guest do the majority of the talking. If you find yourself wanting to interject, ask yourself, “why am I talking?” By focusing on listening, you can better guide the conversation and ask deeper questions.
  • Asking open-ended questions can lead your guests into sharing a lot. If they are responding with yes or no answers, you’re probably not asking great questions and both the podcast and the connection will suffer.

Quote of the Show:

  • “Be yourself. Sell yourself. Don’t be something you think somebody wants you to be because that’s not you” - Mark Stiles

Links:

Ways to Tune In:

Creating The Great Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Previous Episode

undefined - Letting Your Inspiration Flow - Dave Will - Creating the Greatest Show - Episode # 002

Letting Your Inspiration Flow - Dave Will - Creating the Greatest Show - Episode # 002

Today’s guest is a serial Entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and for 7+ years EO 360 podcast, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Chesire to sit down and talk about how you can let your inspiration shine through in a podcast and be a good listener.

Takeaways:

  • A podcast needs to be formatted like a face-to-face conversation over coffee or drinks. If it’s too highly produced it will lose the human element of the show.
  • When listening to a podcast, you want to feel like you are sitting down with the host and being a part of the conversation.
  • It is important to have people on the podcast that are easily found on Google to do background research so the host knows who they are talking to beforehand.
  • Ask questions you can’t learn on the internet about a guest. Ask about their feelings and childhood experiences, it will help to develop a better relationship.
  • Focus on the character, not the status of the person being interviewed. Oftentimes the character lies under the surface which can make for a great conversation.
  • You want to keep your introduction to the guest short and to the point. That way they can talk about their own accomplishments and awards.
  • It’s okay to not always hit every prepared question and only focus on two or three during the podcast.

Quote of the Show:

2:59 “To me a podcast really needs to be conversational, like a radio show. And I think if it's too highly produced or too structured, it loses the human element.”

Links:

Ways to Tune In:

Next Episode

undefined - Detaching from the Outcome - Molly McGrath - Creating The Greatest Show - Episode # 004

Detaching from the Outcome - Molly McGrath - Creating The Greatest Show - Episode # 004

When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly McGrath, and the Founder of Hiring and Empowering Solutions. Molly details her transformation from relying on a rigid script to becoming present on her podcast, how to stay authentic during the show, and how podcasting can influence and bolster your overall content strategy.

Takeaways:

  • You need to detach yourself from the outcome of the podcast and just be fully present with both your why and your guest.
  • When you are fully present, you don’t need to rely on heavy scripting or a rigid structure because the guest will always give you the next question. When you’re present, you’ll be surprised where the conversation goes.
  • Taking notes during the podcast helps you remember the next question you want to ask. Try writing your notes using their exact words, because everyone has their own words and phrases. This will help you naturally come back to the points they made.
  • It’s your job as the host to facilitate the podcast and if you are running out of time and a guest asks to share a story, don’t be afraid to ask if they can tell in 30 seconds and if not give you the cliff notes. You’re just doing your job and they won’t be offended.
  • Using a prep call before the recording allows you to establish a relationship and trust with your guest, outline what’s on and off the table, and have much richer conversations on the podcast.
  • You can use a podcast to help a ghostwriter or co-author familiarize themselves with your voice, tonality, and ideas. Your podcast can provide the framework for the book.
  • Podcasts are a great way to consistently get your message out because they allow you to say everything you need to say and get it out to your entire audience. Podcasts don’t have the same constraints that come with a book or a blog.

Quote of the Show:

  • “Podcasting is my favorite thing. It’s so much more engaging, efficient, effective” - Molly McGrath

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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