Creating Happy Writers

Steph Caswell

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If you're writing a non-fiction or business book, The Creating Happy Writers Podcast is here to inspire, educate and empower you with the tools you need to make your writing journey a happy and successful one. Each week, we dive into what it takes to write and publish a book in your niche that will not only help you become a go-to expert but also one you can be truly proud of.

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S2 Ep25: Using Social Media to Sell More Books

Creating Happy Writers

10/08/23 • 19 min

5.0

Social media is an overwhelming beast at times. Which platforms should you be on if you want to sell your books? Are there any you shouldn’t be on? How can you create a community of avid readers?
So many questions that it’s no wonder authors struggle to know where even to begin.
But don’t worry; I’ve got you covered with this episode devoted to all things social media.
We’ll dive deep into:

What I’ve learned from being part of a social media campaign for a Sunday Times Bestseller - and how it can help us all sell more books!
Where you should show up on social media and why - heads up, it’s not about being everywhere all at once.
How you can build your book into your wider content marketing strategy and the easy way to save time on creating posts.

And so much more!
By the end of the episode, you’ll know how to use social media to leverage your book best and get more readers. It doesn’t have to be overwhelming, and it doesn’t have to take up all of your time, I promise.
I hope you enjoy listening!
Further resources:

You can listen to more about writing your first draft by reading this blog post here.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

Connect with Steph:
Website: https://stephcaswell.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

10/08/23 • 19 min

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S2 Ep28: Using AI to Write Your Non-Fiction Book

Creating Happy Writers

10/30/23 • 20 min

5.0

AI has been a hot topic in recent months for all of us - whether in the business world or in the writing world. We can’t avoid it, and, in my opinion, neither should we. But the question remains: how can we use it to write our books, and, most importantly, how can we use it responsibly and ethically to feel good about the process?
In this episode, you’ll learn:

About the surge in AI technology and what it means for authors - including the most recent advice/rules to come from Amazon.
How you can use AI to help you write your book - including what kind of prompts will give you the best results.
How to be ethical in your use of AI and what to avoid so you still feel your book is a true representation of, well, you!

And so much more!
AI isn’t going anywhere, so we need to learn to embrace it and use it with confidence. Things are changing all the time, but I’m hoping this episode will give you a sound understanding of the basics, as well as some tips to help you on your writing journey.
I hope you enjoy listening!
Further resources:

You can listen to more about writing your first draft by reading this blog post here.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

10/30/23 • 20 min

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S1 Ep4: The Secret to Writing Success: How Tiny Habits Can Help You Achieve Your Goals

Creating Happy Writers

03/26/23 • 12 min

5.0

Writing can be daunting, but with the right mindset and approach, anyone can develop a consistent writing habit that leads to success.
In today’s episode, we’ll explore the Tiny Habits philosophy, which has its foundations in behavioural science.
Our brains are wired to form habits, and we can use this to our advantage by creating tiny habits that gradually build into bigger ones over time. By starting small and being consistent, we can rewire our brains to make writing a natural and effortless part of our daily routine.
In this week’s episode, you’ll learn:

The importance of setting yourself small, achievable goals - even committing to just 100 words a day can make your writing goals achievable and less intimidating.
How BJ Fogg - the man behind Tiny Habits - used his daily toilet habits to improve his fitness - and how you can apply the same principles to writing
Why your writing environment plays a vital role in establishing consistency - helping you develop new neural pathways in your brain.

By implementing the Tiny Habits philosophy and the advice in this episode, you can build a consistent writing habit to help you achieve your goals.
I hope you enjoy this episode! And remember, it's not about being perfect or writing a masterpiece every time but about creating and sticking to a routine that works for you. So, start small, celebrate your successes, and watch as your writing habit grows and flourishes.
Further resources:

You can read more about establishing good writing habits in this blog post.
Buy a copy of BJ Fogg’s book - Tiny Habits - here or connect with him on Instagram.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

Connect with Steph:
Website: https://creatinghappywriters.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

03/26/23 • 12 min

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S1 Ep20: Q+A Special - Your Writing and Publishing Questions Answered!

Creating Happy Writers

07/16/23 • 26 min

5.0

It’s the end of Season 1 of the Creating Happy Writers podcast, and I asked listeners to write in with some of their questions about writing and publishing their non-fiction books.
And you guys didn’t disappoint!
In this season finale, you’ll find out more about:

The secrets to successful book launches - using my experience of working on the campaign for a Sunday Times’ Bestseller...
What hybrid publishing can offer - and what it actually means!
How to decide the price of your book when you’re ready to hit publish - something that often feels like it needs to be an exact science!
What to do if you can’t afford help from ALL the professionals - and the ones I think are ‘must-haves’ when embarking on self-publishing

And so much more!
Special thanks must go to Anna, Tracey, Vicki and Nia for their cracking questions - I really enjoyed answering them.
I hope you enjoy listening!
Further resources:

You can listen to more about your publishing options by listening to Episode 8 or reading this blog post here.
Books mentioned in this episode: Hype Yourself by Lucy Werner
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

07/16/23 • 26 min

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S1 Ep2: Beyond Demographics: Digging Deeper to Understand Your Ideal Reader

Creating Happy Writers

03/13/23 • 10 min

5.0

How well do you know your ideal reader, and how important is it that you do?
Well, to write a successful book - one that resonates with your reader and gives them the transformation or understanding they seek - it’s very important.
In this week’s episode, I dive into the nitty gritty of ideal reader work and encourage you to think past demographics and dig deeper into the psychological reasons that would prompt someone to pick up your book.
You’ll learn:

Why knowing what keeps your reader up at night can help you write a book that resonates - and sells!
The difference between demographics and psychographics - and which one to spend your time on when planning your book
Why emotions play a crucial role in our buying decisions and how you can use this to your advantage to make your book irresistible to your ideal reader

I hope you enjoy this episode and it’s given you the tools and understanding you need to know who’s picking up your book and searching for the transformation and support you offer.
Further resources:
You can read more about understanding your ideal reader in this blog post.
Here are links to the books/authors I mention in this episode:

Hype Yourself by Lucy Werner
Persuasive Copywriting by Andy Maslen
The Miracle Morning by Hal Elrod

If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing books in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

-----
Connect with Steph:
Website: https://creatinghappywriters.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

03/13/23 • 10 min

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S1 Ep6: Using Stories in Non-Fiction Books: A Deep Dive into the Benefits

Creating Happy Writers

04/09/23 • 16 min

5.0

As a non-fiction writer, you may wonder why it's important to tell stories in your genre. After all, when trying to impart knowledge or expertise, is it even necessary?
In a nutshell, yes. And in this week’s episode, we’ll explore why.
You’ll learn:

How storytelling is hard-wired into us and is a natural part of being human - we’re going back to cave paintings, people!
Why using stories in your non-fiction book will help build a better connection with your reader and help to explain more complex concepts that resonate with your audience
Which stories to choose and why - I’ll share two stories I’ve used successfully in two of my books to help you clearly see why they work and why I chose them.
The golden rules for storytelling in non-fiction - to help you get it right and make your stories memorable and meaningful for all the right reasons. I’ll also share other authors who do this really well, so you can go away and see what works!

Storytelling in nonfiction is a skill, but it’s definitely one worth practising. You don’t have to be an expert novelist to make it work, either. Just tell stories that mean something to you, and that will inspire your reader to continue on their journey of transformation and change.
I hope you enjoy listening!
Further resources:

You can read more about establishing good writing habits in this blog post.
Books I mention in this episode are:
The Obstacle is the Way - Ryan Holiday
You’re a Badass at Making Money - Jen Sincero
The 5-Second Rule - Mel Robbins
Outliers - Malcolm Gladwell
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

04/09/23 • 16 min

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S1 Ep1: The Courage to Share: Embracing Vulnerability in Your Writing

Creating Happy Writers

03/06/23 • 8 min

5.0

How do you cope with vulnerability as a writer? Are you comfortable with it, or does it make you squirm?
If you’re the latter, you’re not alone.
But to become the writer you aspire to be, you’ll need to add vulnerability to your writing toolkit to get your work out there and into the hands of your readers.
The question is, how can you do it?
In this podcast episode - the very first one - I’ll be sharing my advice on vulnerability, including:

Research from Brené Brown on why we feel vulnerable - it’s not what you think!
Why courage and acceptance play a huge part in this process
Some simple ways to embrace vulnerability on your writing journey - particularly if you need to ease yourself in!

I hope you enjoy this episode and it’s given you the courage and motivation to start sharing your work with others.
Further resources:

You can read more about vulnerability in this blog post
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing books in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

03/06/23 • 8 min

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S1 Ep8: Choosing the Right Path to Publishing: A Guide for Non-Fiction Authors

Creating Happy Writers

04/23/23 • 18 min

5.0

As a non-fiction author, you have a range of publishing options to choose from - but which one is right for you? It can feel overwhelming to even know where to start.
Will you choose self-publishing or traditional publishing? What about hybrid? What the heck is hybrid publishing anyway?
We’ll cover all that in this episode...and more.
You’ll learn:

The pros and cons of traditional and self-publishing - and why hybrid publishing is becoming more popular among some business book authors.
The surprising figures and percentages when it comes to the royalties and money to be made from publishing a book - there’s one you really won’t quite believe!
The publishing route I personally favour when it comes to publishing non-fiction and why!

Your publishing journey is your publishing journey. It might not be what other people you know have done, but that’s okay. To make the journey as rewarding - and enjoyable - as possible, doing what feels right for your book (and you) is key.
And that all starts with knowing your options.
Hope you enjoy listening!
Further resources:

You can read more about publishing in this blog post.
You can discover Jane Friedman’s publishing options grid here - it really is fantastic!
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

04/23/23 • 18 min

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S1 Ep3: Finding Your Writing Tribe: Building a Support Network that Works for You

Creating Happy Writers

03/20/23 • 8 min

5.0

A writing support network is something that, in my opinion, every writer needs. After all, writing is a lonely process, and when you’ve only got yourself to talk to about it, things can get just a little overwhelming.
Now you may not have explored the idea of a writing support network before - who you need on your journey and why. But it can make a huge difference to your motivation levels and success.
So in this episode, I’ll share who you should welcome on board your writing bus and why they need a seat.
You’ll learn:

The four types of personalities you should have as part of your writing support network
Writing groups and what to look out for when approaching them - and what to avoid!
How a writing coach and/or mentor can be an integral part of the process

I hope you enjoy this episode and that it encourages you to think about your own support network. As I say in the episode, you don’t have to have a huge team; you just need a few of the right people around you to support and guide you as you embark on your writing journey.
Further resources:

You can read more about understanding your ideal reader in this blog post.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing books in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

03/20/23 • 8 min

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S2 Ep30: How to Receive Feedback on Your Writing

Creating Happy Writers

11/13/23 • 15 min

As an author, getting feedback on your writing is arguably one of the hardest things to do. What happens if it’s awful? How can you get the most out of your editorial experience? What if you disagree with your editor or beta reader?
Oh, it’s a tricky one, that's for sure. But I’ve got some advice up my sleeve to help you accept feedback with ease and actually use it to your advantage.
During the episode, you’ll learn:

Why mindset matters most - and how to prepare for a feedback session so you’re not stressing yourself out.
The types of questions to ask your editor when the time comes - and what you can expect in a feedback session.
How to cope if the feedback isn’t what you wanted or expected – and how to move on with confidence.

And so much more!
Feedback is an integral part of writing. Without it, we can’t move forward and make our work better. But that doesn’t always make it easy to hear - and you’re certainly not alone if you feel nervous before your feedback session. Hopefully, this episode will empower you to go into the process confidently.
I hope you enjoy listening!
Further resources:

You can listen to more about getting feedback on your writing by reading this blog post here.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - and my thoughts on creativity, business and personal growth.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

11/13/23 • 15 min

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FAQ

How many episodes does Creating Happy Writers have?

Creating Happy Writers currently has 32 episodes available.

What topics does Creating Happy Writers cover?

The podcast is about Entrepreneurship, Podcasts, Books, Arts and Business.

What is the most popular episode on Creating Happy Writers?

The episode title 'S2 Ep25: Using Social Media to Sell More Books' is the most popular.

What is the average episode length on Creating Happy Writers?

The average episode length on Creating Happy Writers is 17 minutes.

How often are episodes of Creating Happy Writers released?

Episodes of Creating Happy Writers are typically released every 7 days.

When was the first episode of Creating Happy Writers?

The first episode of Creating Happy Writers was released on Feb 10, 2023.

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