S1 Ep2: Beyond Demographics: Digging Deeper to Understand Your Ideal Reader

How well do you know your ideal reader, and how important is it that you do?
Well, to write a successful book - one that resonates with your reader and gives them the transformation or understanding they seek - it’s very important.
In this week’s episode, I dive into the nitty gritty of ideal reader work and encourage you to think past demographics and dig deeper into the psychological reasons that would prompt someone to pick up your book.
You’ll learn:

• Why knowing what keeps your reader up at night can help you write a book that resonates - and sells!
• The difference between demographics and psychographics - and which one to spend your time on when planning your book
• Why emotions play a crucial role in our buying decisions and how you can use this to your advantage to make your book irresistible to your ideal reader

I hope you enjoy this episode and it’s given you the tools and understanding you need to know who’s picking up your book and searching for the transformation and support you offer.
Further resources:
You can read more about understanding your ideal reader in this blog post.
Here are links to the books/authors I mention in this episode:

• Hype Yourself by Lucy Werner
• Persuasive Copywriting by Andy Maslen
• The Miracle Morning by Hal Elrod

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Steph’s books:

• Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
• Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

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*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.