S1 Ep2: Beyond Demographics: Digging Deeper to Understand Your Ideal Reader

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03/13/23 • 10 min

1 Listener

How well do you know your ideal reader, and how important is it that you do?
Well, to write a successful book - one that resonates with your reader and gives them the transformation or understanding they seek - it’s very important.
In this week’s episode, I dive into the nitty gritty of ideal reader work and encourage you to think past demographics and dig deeper into the psychological reasons that would prompt someone to pick up your book.
You’ll learn:

Why knowing what keeps your reader up at night can help you write a book that resonates - and sells!
The difference between demographics and psychographics - and which one to spend your time on when planning your book
Why emotions play a crucial role in our buying decisions and how you can use this to your advantage to make your book irresistible to your ideal reader

I hope you enjoy this episode and it’s given you the tools and understanding you need to know who’s picking up your book and searching for the transformation and support you offer.
Further resources:
You can read more about understanding your ideal reader in this blog post.
Here are links to the books/authors I mention in this episode:

Hype Yourself by Lucy Werner
Persuasive Copywriting by Andy Maslen
The Miracle Morning by Hal Elrod

If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing books in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche
Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

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Connect with Steph:
Website: https://creatinghappywriters.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Why knowing what keeps your reader up at night can help you write a book that resonates - and sells!
The difference between demographics and psychographics - and which one to spend your time on when planning your book
Why emotions play a crucial role in our buying decisions and how you can use this to your advantage to make your book irresistible to your ideal reader

Hype Yourself by Lucy Werner
Persuasive Copywriting by Andy Maslen
The Miracle Morning by Hal Elrod

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

Previous Episode

S1 Ep1: The Courage to Share: Embracing Vulnerability in Your Writing

1 Recommendations

How do you cope with vulnerability as a writer? Are you comfortable with it, or does it make you squirm?
If you’re the latter, you’re not alone.
But to become the writer you aspire to be, you’ll need to add vulnerability to your writing toolkit to get your work out there and into the hands of your readers.
The question is, how can you do it?
In this podcast episode - the very first one - I’ll be sharing my advice on vulnerability, including:

Research from Brené Brown on why we feel vulnerable - it’s not what you think!
Why courage and acceptance play a huge part in this process
Some simple ways to embrace vulnerability on your writing journey - particularly if you need to ease yourself in!

I hope you enjoy this episode and it’s given you the courage and motivation to start sharing your work with others.
Further resources:

You can read more about vulnerability in this blog post
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing books in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

Connect with Steph:
Website: https://creatinghappywriters.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Next Episode

S1 Ep3: Finding Your Writing Tribe: Building a Support Network that Works for You

1 Recommendations

A writing support network is something that, in my opinion, every writer needs. After all, writing is a lonely process, and when you’ve only got yourself to talk to about it, things can get just a little overwhelming.
Now you may not have explored the idea of a writing support network before - who you need on your journey and why. But it can make a huge difference to your motivation levels and success.
So in this episode, I’ll share who you should welcome on board your writing bus and why they need a seat.
You’ll learn:

The four types of personalities you should have as part of your writing support network
Writing groups and what to look out for when approaching them - and what to avoid!
How a writing coach and/or mentor can be an integral part of the process

I hope you enjoy this episode and that it encourages you to think about your own support network. As I say in the episode, you don’t have to have a huge team; you just need a few of the right people around you to support and guide you as you embark on your writing journey.
Further resources:

You can read more about understanding your ideal reader in this blog post.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing books in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website