S1 Ep8: Choosing the Right Path to Publishing: A Guide for Non-Fiction Authors

04/23/23 • 18 min

1 Listener

As a non-fiction author, you have a range of publishing options to choose from - but which one is right for you? It can feel overwhelming to even know where to start.
Will you choose self-publishing or traditional publishing? What about hybrid? What the heck is hybrid publishing anyway?
We’ll cover all that in this episode...and more.
You’ll learn:

The pros and cons of traditional and self-publishing - and why hybrid publishing is becoming more popular among some business book authors.
The surprising figures and percentages when it comes to the royalties and money to be made from publishing a book - there’s one you really won’t quite believe!
The publishing route I personally favour when it comes to publishing non-fiction and why!

Your publishing journey is your publishing journey. It might not be what other people you know have done, but that’s okay. To make the journey as rewarding - and enjoyable - as possible, doing what feels right for your book (and you) is key.
And that all starts with knowing your options.
Hope you enjoy listening!
Further resources:

You can read more about publishing in this blog post.
You can discover Jane Friedman’s publishing options grid here - it really is fantastic!
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

Connect with Steph:
Website: https://creatinghappywriters.com/
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Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
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*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

The pros and cons of traditional and self-publishing - and why hybrid publishing is becoming more popular among some business book authors.
The surprising figures and percentages when it comes to the royalties and money to be made from publishing a book - there’s one you really won’t quite believe!
The publishing route I personally favour when it comes to publishing non-fiction and why!

You can read more about publishing in this blog post.
You can discover Jane Friedman’s publishing options grid here - it really is fantastic!
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website

Previous Episode

S1 Ep7: Why Knowing Your Niche Matters: The Key to Writing a Bestselling Non-Fiction Book

Writing a book is tough. It requires you to dig deep and draw on all your resources. But it also requires you to really know who you’re writing for.
Yes, you may well have a niche that you work in on a daily basis, but the niche your book sits in might be slightly different. If you really want to be seen as an expert, getting this bit right is vital.
In this episode, we’ll explore how you can be certain about the niche you’re writing in and why it’s such a benefit to have clarity before you write a single word.
You’ll learn:

Why digging deep is so important - including how to avoid being too broad or too narrow! I’ll share two examples of how I chose niches for two of my books so you can really understand the process.
How considering your own purchasing habits can help you when thinking about your niche - our daily search engine routine can be really important here!
Why, with a more focused niche, you’re more likely to be seen as the go-to expert and attract new clients to work with you.

It’s often very tempting to cram as much information as possible into the non-fiction book you want to write. After all, you have a wide variety of expertise, so now is the perfect time to showcase them, right?
Well, I hope by listening to this episode, you’ll discover just how important it is to get crystal clear on your niche and the importance of specificity, so you can avoid the one thing all authors dread - a book that never gets finished.
I hope you enjoy listening!

Next Episode

S1 Ep9: Write Your Way to Success: The Benefits of Writing a Business Book in Your Niche

If you’ve been thinking about writing a book for your business for a while now, you might be wondering what the benefits are.
Is it worth all that time, effort and energy? Time that, as a busy business owner, you don’t always have. It’s also an investment - in mentoring, editing and design. You’ve probably got a voice niggling away inside, suggesting it’s just too much of an investment in time (and maybe money) right now, am I right?
Well, you’re not alone. Lots of the business owners I work with feel the same way. So I’ve put together a podcast episode that gives you all the answers - and benefits - you need.
You’ll learn:

The 7 benefits of writing a book for your business - and how it can help you create new streams of income.
The experiences other published authors have had off the back of their books - some of which were very unexpected!
My own experiences of publishing in different niches and the opportunities that have come from being a non-fiction author.

So, is this going to be the year you finally write that business book you’ve been thinking about?
Hopefully, this episode will give you the boost and the encouragement you need to finally do it.
There are so many brilliant books out there just waiting to be written - don’t let yours stay on the metaphorical shelf.
Write the bloomin’ thing and put it in on the literal one!
Hope you enjoy listening!
Further resources:

You can read more about publishing in this blog post.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon
Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website