S2 Ep25: Using Social Media to Sell More Books

10/08/23 • 19 min

1 Listener

Social media is an overwhelming beast at times. Which platforms should you be on if you want to sell your books? Are there any you shouldn’t be on? How can you create a community of avid readers?
So many questions that it’s no wonder authors struggle to know where even to begin.
But don’t worry; I’ve got you covered with this episode devoted to all things social media.
We’ll dive deep into:

What I’ve learned from being part of a social media campaign for a Sunday Times Bestseller - and how it can help us all sell more books!
Where you should show up on social media and why - heads up, it’s not about being everywhere all at once.
How you can build your book into your wider content marketing strategy and the easy way to save time on creating posts.

And so much more!
By the end of the episode, you’ll know how to use social media to leverage your book best and get more readers. It doesn’t have to be overwhelming, and it doesn’t have to take up all of your time, I promise.
I hope you enjoy listening!
Further resources:

You can listen to more about writing your first draft by reading this blog post here.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

Connect with Steph:
Website: https://stephcaswell.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

What I’ve learned from being part of a social media campaign for a Sunday Times Bestseller - and how it can help us all sell more books!
Where you should show up on social media and why - heads up, it’s not about being everywhere all at once.
How you can build your book into your wider content marketing strategy and the easy way to save time on creating posts.

You can listen to more about writing your first draft by reading this blog post here.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

Previous Episode

S2 Ep24: Overcoming Writer's Block

Ah, writer’s block. Seen as a curse or a disease on many unsuspecting writers, it’s actually, more often than not, procrastination in disguise - and that’s something we’ve all experienced in one way or another.
But I’m here to tell you it doesn’t have to be this way, and in this episode, you’ll discover five ways to beat the block, take action and get some consistency back into your writing life.
We’ll dive deep into:

Truly understanding why we feel blocked with our writing - because if we understand we can do something about it!
All the techniques I’ve used - based on neuroscience - that have helped me each time ‘the block’ has reared its ugly head.
How writer’s block can be linked to constipation (yup, you read that right!) and how taking time away from your manuscript might actually be what the doctor ordered!

And so much more!
By the end of the episode, you’ll have a better understanding of why we can sometimes feel blocked when it comes to our writing and, most importantly, what the bloody hell to do about it when you feel stuck.
I hope you enjoy listening!
Further resources:

You can listen to more about writing your first draft by reading this blog post here.
Books mentioned in this episode:
- Bird by Bird - Anne Lamott
- The 5 Second Rule - Mel Robbins
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

Next Episode

S2 Ep26: Using Your Personal Story to Write a Great Business Book

Knowing how much of your personal story to use in your business book or self-help book is a tricky one. You’re not writing a memoir, after all. But if you don’t include it, your book can lose that connection to the reader.
So what’s the answer?
Luckily for you, this week’s episode is going to cover all that and more.
You’ll learn:

How to get the right balance between telling your story to motivate and inspire people... and just oversharing stuff that isn’t relevant.
Why using your story can make your book far more memorable to your readers and will encourage them to recommend it to others.
Why shying away from being vulnerable could be the worst mistake you make with your writing and the key role emotions play when attracting readers to your story.

And so much more!
By the end of the episode, you’ll have a far better understanding of the power of story - but most importantly, the power of sharing YOUR story. It really is the fundamental difference between a good book and a great one.
I hope you enjoy listening!
Further resources:

You can listen to more about writing your first draft by reading this blog post here.
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:

Apple Spotify Amazon

Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche

Steph’s books:

Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon

Connect with Steph:

Website: https://stephcaswell.com/
Instagram https://www.instagram.com/creatinghappywriters
Facebook https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music
*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.