Ep. 65 Can You Do Content Marketing Without Social Media

03/01/22 • 12 min

1 Listener

This week, I have been having some really interesting conversations about marketing on social media. Some people are tired, they're tired of spending a long time online marketing their businesses, which inevitably often leads to scrolling and comparisonitis. So is there another way? Could you really market your business without social media?

Episode Highlights:

(03:17) Create core content and use social media to amplify it

(05:51) Grow your email list

(07:36) Concentrate on search engine optimization (SEO)

(09:15) Blogging regularly will ensure more people find your business

(10:48) Pitch yourself to the media

Connect with Claire:

Download my Content Planner: https://clairewinter.info/freebies/yearly-content-planner/

Here is my Blog Brainstorm Guide: https://clairewinter.info/freebies/blog-brainstorm-guide/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Episode Highlights:

(03:17) Create core content and use social media to amplify it

(05:51) Grow your email list

(07:36) Concentrate on search engine optimization (SEO)

(09:15) Blogging regularly will ensure more people find your business

(10:48) Pitch yourself to the media

Connect with Claire:

Download my Content Planner: https://clairewinter.info/freebies/yearly-content-planner/

Here is my Blog Brainstorm Guide: https://clairewinter.info/freebies/blog-brainstorm-guide/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Previous Episode

Ep. 64 Becoming an Authority at What You Do

This week, I am really excited to be talking about becoming an authority at what you do. So why is that important? Why is it important to elevate your expert status? Well, firstly, you can command more fees when you're an expert at what you do. People seek you out and you can work as a consultant for large corporates or create courses, programs, write books that people want to buy because they know you are the expert in your field.

Episode Highlights:

(01:06) Establish your niche

(03:32) Drive traffic to your email list

(04:10) Create intentional content

(05:51) Give people actionable tips

(08:25) Be press-ready

Connect with Claire:

Pitch to the Press course: https://clairewinter.info/pitch-to-the-press-join/

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Next Episode

Ep. 66 How to Maximise Winning an Award

This week is all about how to maximize winning a business award. Now, the reason why it's this week's title is because I've got some amazing news to share with you. The Cracking Content Podcast won its first award last week! We won Best Marketing Podcast in the Podcast for Business Awards. Now we were runners up last year, which was amazing, and it was even better to win this year. So this is why I decided to talk about how do you maximize winning a business award today.

Episode Highlights:

(02:58) It’s a great way of showcasing your business to a wider audience

(03:58) Make an announcement, create a blog

(05:28) Send out a press release to your local media

(07:31) Send out an email to your mailing list

(08:35) Use other people’s words - transcribe the summary the awards used for you

Connect with Claire:

Here is the business awards link: https://awards-list.co.uk/uk-awards/business-awards/

Here is my guide to being your own PR: https://clairewinter.info/freebies/be-your-own-pr/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/