Cracking Content Podcast

Welcome to the Cracking Content podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

In this episode, I'm going to talk about how to make your content more engaging and how to find your real voice. So often, when we're creating content, it might feel like you're shouting into the void and you're thinking, "Oh my gosh, I can't maintain my audience's attention." Or you're worried that you're not getting enough views. As humans we are naturally drawn to quality content. It's much better to concentrate on creating those core bits of quality content and using social media to amplify it than just churning out content every day without purpose.

{1.19} What you need to think about is the end result of the content you're creating and the key business messages that you're sharing with the world. Why is it important? What value are you bringing and how are you sharing?

{2.51} People have a short attention span when it comes to content. People are often scanning content that they read on the web. Make sure you don't write a ridiculously long paragraph, create a snappy, but intriguing title to draw your readers in and then make your content easy to read with short paragraphs, subheadings and lists.

{3.57} Creating, engaging content is just not about you. It's about connecting with your audience. Readers are drawn to relatable experiences. Tell a story. I've done an episode about this already. There is a unique truth and honesty to stories that gains instant trust. Let yourself be a little bit open and don't forget to use things like social media widgets at the bottom of your page or blog post, so readers can share your story and pass on the word.

{4.49} How often have you clicked on an article to find that it doesn't answer the question that it sets out in the title? Make sure that you deliver on the content that you create. Your content should be consistent with keywords throughout it, so it can be found through organic search.

Connect with Claire:

To find out about 1:1 content coaching go www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Web: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

In this episode, I'm interviewing Ruth Kudzi, who is a master level coach and coach trainer. Also, I've worked with her personally and I'm currently doing her coach training.

[0:47} I'm Ruth Kudzi. I'm a master level coach with the ICF, which is the highest level you can get. Business and mindset coach, coach trainer, podcaster and best-selling author.

{1:38} The coach training business, we actually set it up at the end of 2019. Our first cohort went through in 2020.

{2:13} We're recruiting our third cohort in February. We've got three groups within that cohort. I’m super excited to see the people that are signing up, their experience, their skillset, and really get to know them because I would say the quality of people that we have on the course is amazing.

{3:24} So mentoring, you're leading by what you know, and coaching, you're working with a person to work out what's in their head. So actually combining mentoring with a coaching approach means that you're able to help your clients overcome their mindset issues and make more progress.

{4:19} I prefer doing content like podcasts or video. I used to love and will do it again, but I used to have days where I would just go in with my video guy and we'd literally do like six or seven videos in a day. And then he would get those all edited and upload them onto YouTube. We also then share those on our Facebook page, get them transcribed and then they become emails and they become content posts.

{6.48} Don't be afraid to make mistakes and learn from those mistakes. There's a thing that Tony Robbins says, “what if your worst day was actually your best day?”. So what if the worst thing happened and then you were able to learn so much and grow so much.

Ruth Kudzi is a MCC accredited and award-winning coach, coach trainer, business mentor, speaker and best-selling author. She is the CEO of two successful companies: A coaching and mentoring business helping entrepreneurs build and develop their businesses and a coach training school which helps people to train as certified coaches and develop their coaching skills.

She combines her background in sales and school leadership and education with over 25 years of study of Psychology and Neuroscience including MA in Psychology & Education, BA in Psychology & Management, PGCERT in Coaching (Psychology), PGCE in Business Education and numerous coaching qualifications including diplomas in Neuroscience, Positive Psychology, NLP, Performance Coaching and Business Coaching. She is a DISC L3 accredited trainer, a Spiral Energy Coach and is working towards her NLP Master Practitioner.

She is passionate about evidence-based approaches to coaching and personal development and helping people integrate their learning so they can live purposeful lives and run successful businesses.

Connect with Ruth:

To find out more about her training go to: https://www.kudzicoachacademy.com/a/37703/sZ92iDLo

Free Facebook Group:https://www.facebook.com/groups/ThecoachingcommunityRK

Website:https://ruthkudzi.com/

Instagram:https://www.instagram.com/ruthkudzi

Clubhouse:@ruthkudzi

Connect with Claire:

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Clubhouse: @clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR, so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

In this week's episode, I am talking about guest blogging. Guest blogging is the act of writing content for another company's or media outlet's website. It's a great way of expanding your audience by sharing valuable information that is at the core of your business and also building relationships with other bloggers and businesses. It also helps with boosting your organic search engine optimization.

{1:17} While you're essentially providing content for someone else, it helps boost traffic to your own website, and this is what's key here, through external links that can increase your domain authority. Your domain authority is where you rank in organic search.

{2:15} The higher the domain authority you link to, the more it's it will boost you in organic search, so you want to connect to high authority websites. This makes guest blogging a brilliant, mutually beneficial experience. The web host receives fresh, high-quality content, and the guest blogger increases brand awareness, gains credibility and ranks higher in search. What's not to love about generating a guest blogging strategy as part of your outreach?

{2:41} Choosing who to work with can take some research. Some businesses prefer to guest blog with partners or have a co-marketing strategy where you guest blog for each other. Others simply find through extensive online searches that they can start finding people that accept guest bloggers. The most important thing is to approach bloggers who share your niche and business values and are a respected member of the community.

{3:13} What should you look for before you agree to guest blogging? Ask these questions, does the blog or blogger have active followers that engage with their content through likes and comments? Do they post regularly on social media? Do they have a high domain authority that would increase your SEO ranking?

{4:30} There might be someone who's got an established business and website with a good domain authority that would love a guest blog from you because it means less work for them. Guest blogging is important because it's a wider part of getting yourself known. If one of your goals for this year is to grow your audience, this is a great way to do it, particularly if you know your ideal customer likes reading blogs.

{4:54} To conclude, guest blogging is a great way to get more visible and grow your audience. It will also boost your brand awareness and credibility, and connect with businesses that really matter to you and that share the same values as you.

Connect with Claire:

You can download my free Blog Brainstorm guide here https://clairewinter.info/freebies/blog-brainstorm-guide/

Find out your domain authority here:

https://ahrefs.com/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose.

Episode Highlights:

• (02:08) Laura’s background
• (03:12) Laura’s experience on the Awaken the Creatrix course
• (05:46) It’s been a therapeutic space
• (06:47) Often when we walk in nature we’re not mindful
• (08:10) If I had known writing would affect me like this I would have done it years ago
• (09:01) Having you guide us is amazing
• (09:37) We’re on a wider mission but in this safe circle

Connect with Claire:

To find out more about the six-week online Awaken the Creatrix course that starts in September go to

https://creatrixjourney.com/online-course-in-creative-writing/

To learn more about our in-person walking and writing retreats In July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Get your free creative writing guide here: https://creatrixjourney.com/free-writing-guide/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

About Laura Gurney:

I have literally never aspired to be a ‘marketer’ and yet, here I am, a ‘Digital Marketer’ working with organic and affiliate marketing on social media! I have worked for 30 years between academia and marketing, both paid and self-employed, specialising in the visual arts, working behind the scenes for Simon Gillespie of ‘Fake or Fortune’ & ‘Britain’s Lost Masterpieces’ fame; teaching anthropology of art at Leeds Uni, researching contemporary arts practice in Rio de Janeiro, Brazil, working to support artists exhibit their work in the UK and now feel really happy as a ‘people person’, helping others to make connections. I love doing this work; especially when I can help a business I truly believe in to attract new clients; I have a few strategies that I think are unique on social media, that are ultimately rooted in old-fashioned networking. If it hadn’t been for Lockdown, I am not sure I would have taken the Zoom networking so far, and I probably would have missed this writing course. I am also keen to work with women; women trying to fit so much into their lives and creating businesses from their dreams; this is where I can now make a real difference.

I always wanted to be a writer when I was a child. I created endless characters and fictitious stories about astral travel and soul journeys. I was obsessed, I wrote poetry, won awards, had a vision of writing that gradually faded as I became tired from my day jobs and my writing moved into purely academia or publicity material. One of my life loves is Buddhism and more recently Taoism, Tai Chi and Qi Gong and whilst my teacher has been keen for me to get my class up and running, I have been reluctant to start until Claire’s writing course aligned me with the natural elements in such a mindful way, that It became startlingly obvious that I needed to ground myself and connect my energy with the heavens and get writing. I have become unstuck, following her structure and guidelines I am full again of the writing dreams that I had as a child. And more than that, I have established a new Qi Gong class which is devoted to healing, harnessing the power of the elements; we have been running for 2 months now and are growing steadily.

Its odd the way a writing course helped to pull me further into alignment, and therefore my life and hopefully others through my qi gong class, but it has. Putting my conscious awareness deeply into the elements and writing about them opened something new up; or rather, something that was hidden/ buried. I hope to continue writing and expanding in this way!

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week I am delighted to be interviewing Julie Colan, the founder of the Secret Whispers brand and multi award winning Kegel kits. She has also recently launched the CupIT Menstrual Kit.

{1:00} The likelihood of developing an issue with your pelvic floor goes up by 50% with the onset of peri-menopause. I was turning 40 the following year, and I remember thinking there's absolutely no way this is happening to me because I've been doing my Kegels since I was 14 and I just assumed every woman did.

{1:56} I always imagined it's sitting on the shelf in John Lewis in the exercise department.

{2:49} I launched and I didn't expect it to go boom, it’s been incredible. It's because I'm happy to stand up and talk about this taboo issue.

{10:32} I think it was literally, not even 24 hours later, “what do you think of the hashtag 'Don't ignore the pelvic floor'?”

{11.44} Then you managed to get me into Refinery 29, I nearly fell off my chair. {13.22} I went to a local charity in Leicester where they deal with period poverty.

{15:13} They're very affordable and if you have any questions or unsure how anything works, just pop on the website, where there are lots of little videos.

To get 10% any of the Secret Whispers products – you can use this link https://www.secretwhispers.co.uk/discount/CRACKINGCONTENT

Connect with Julie:

Julie, a busy mum to two young very active gorgeous sons, wife to an amazing patient husband and a health and fitness enthusiast. Julie, founded Secret Whispers® after she found that were no adequate products available to help her improve her pelvic floor and a lack of information available.

She was horrified to learn that women are led to believe it is ‘normal’ to cross their legs when they laugh or sneeze. That urine incontinence after childbirth is almost expected and is challenging the message of multi-national companies, profiting from the sale of incontinence pads, that bladder weakness is normal.

Armed with a simple message that, in many cases female incontinence can be avoided, and with her multi award-winning 6 Step Kegel Kit, in just over 2 years she have helped thousands of women stop leaks and strengthen their pelvic floor.

Her mission is to dramatically reduce the current statistics of 50% of women who suffer with incontinence with providing education and support on the importance of Kegel exercises.

https://www.facebook.com/SecretWhispersUK/

https://www.instagram.com/secretwhispersuk/

https://twitter.com/secretwhisperss

www.secretwhispers.co.uk

Connect with Claire:

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/