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Cracking Content Podcast - Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney

Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney

06/07/22 • 12 min

Cracking Content Podcast

This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose.

Episode Highlights:

  • (02:08) Laura’s background
  • (03:12) Laura’s experience on the Awaken the Creatrix course
  • (05:46) It’s been a therapeutic space
  • (06:47) Often when we walk in nature we’re not mindful
  • (08:10) If I had known writing would affect me like this I would have done it years ago
  • (09:01) Having you guide us is amazing
  • (09:37) We’re on a wider mission but in this safe circle

Connect with Claire:

To find out more about the six-week online Awaken the Creatrix course that starts in September go to

https://creatrixjourney.com/online-course-in-creative-writing/

To learn more about our in-person walking and writing retreats In July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Get your free creative writing guide here: https://creatrixjourney.com/free-writing-guide/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

About Laura Gurney:

I have literally never aspired to be a ‘marketer’ and yet, here I am, a ‘Digital Marketer’ working with organic and affiliate marketing on social media! I have worked for 30 years between academia and marketing, both paid and self-employed, specialising in the visual arts, working behind the scenes for Simon Gillespie of ‘Fake or Fortune’ & ‘Britain’s Lost Masterpieces’ fame; teaching anthropology of art at Leeds Uni, researching contemporary arts practice in Rio de Janeiro, Brazil, working to support artists exhibit their work in the UK and now feel really happy as a ‘people person’, helping others to make connections. I love doing this work; especially when I can help a business I truly believe in to attract new clients; I have a few strategies that I think are unique on social media, that are ultimately rooted in old-fashioned networking. If it hadn’t been for Lockdown, I am not sure I would have taken the Zoom networking so far, and I probably would have missed this writing course. I am also keen to work with women; women trying to fit so much into their lives and creating businesses from their dreams; this is where I can now make a real difference.

I always wanted to be a writer when I was a child. I created endless characters and fictitious stories about astral travel and soul journeys. I was obsessed, I wrote poetry, won awards, had a vision of writing that gradually faded as I became tired from my day jobs and my writing moved into purely academia or publicity material. One of my life loves is Buddhism and more recently Taoism, Tai Chi and Qi Gong and whilst my teacher has been keen for me to get my class up and running, I have been reluctant to start until Claire’s writing course aligned me with the natural elements in such a mindful way, that It became startlingly obvious that I needed to ground myself and connect my energy with the heavens and get writing. I have become unstuck, following her structure and guidelines I am full again of the writing dreams that I had as a child. And more than that, I have established a new Qi Gong class which is devoted to healing, harnessing the power of the elements; we have been running for 2 months now and are growing steadily.

Its odd the way a writing course helped to pull me further into alignment, and therefore my life and hopefully others through my qi gong class, but it has. Putting my conscious awareness deeply into the elements and writing about them opened something new up; or rather, something that was hidden/ buried. I hope to continue writing and expanding in this way!

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This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose.

Episode Highlights:

  • (02:08) Laura’s background
  • (03:12) Laura’s experience on the Awaken the Creatrix course
  • (05:46) It’s been a therapeutic space
  • (06:47) Often when we walk in nature we’re not mindful
  • (08:10) If I had known writing would affect me like this I would have done it years ago
  • (09:01) Having you guide us is amazing
  • (09:37) We’re on a wider mission but in this safe circle

Connect with Claire:

To find out more about the six-week online Awaken the Creatrix course that starts in September go to

https://creatrixjourney.com/online-course-in-creative-writing/

To learn more about our in-person walking and writing retreats In July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Get your free creative writing guide here: https://creatrixjourney.com/free-writing-guide/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

About Laura Gurney:

I have literally never aspired to be a ‘marketer’ and yet, here I am, a ‘Digital Marketer’ working with organic and affiliate marketing on social media! I have worked for 30 years between academia and marketing, both paid and self-employed, specialising in the visual arts, working behind the scenes for Simon Gillespie of ‘Fake or Fortune’ & ‘Britain’s Lost Masterpieces’ fame; teaching anthropology of art at Leeds Uni, researching contemporary arts practice in Rio de Janeiro, Brazil, working to support artists exhibit their work in the UK and now feel really happy as a ‘people person’, helping others to make connections. I love doing this work; especially when I can help a business I truly believe in to attract new clients; I have a few strategies that I think are unique on social media, that are ultimately rooted in old-fashioned networking. If it hadn’t been for Lockdown, I am not sure I would have taken the Zoom networking so far, and I probably would have missed this writing course. I am also keen to work with women; women trying to fit so much into their lives and creating businesses from their dreams; this is where I can now make a real difference.

I always wanted to be a writer when I was a child. I created endless characters and fictitious stories about astral travel and soul journeys. I was obsessed, I wrote poetry, won awards, had a vision of writing that gradually faded as I became tired from my day jobs and my writing moved into purely academia or publicity material. One of my life loves is Buddhism and more recently Taoism, Tai Chi and Qi Gong and whilst my teacher has been keen for me to get my class up and running, I have been reluctant to start until Claire’s writing course aligned me with the natural elements in such a mindful way, that It became startlingly obvious that I needed to ground myself and connect my energy with the heavens and get writing. I have become unstuck, following her structure and guidelines I am full again of the writing dreams that I had as a child. And more than that, I have established a new Qi Gong class which is devoted to healing, harnessing the power of the elements; we have been running for 2 months now and are growing steadily.

Its odd the way a writing course helped to pull me further into alignment, and therefore my life and hopefully others through my qi gong class, but it has. Putting my conscious awareness deeply into the elements and writing about them opened something new up; or rather, something that was hidden/ buried. I hope to continue writing and expanding in this way!

Previous Episode

undefined - Ep. 77 Creating Conversations With Your Content

Ep. 77 Creating Conversations With Your Content

In this week’s episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go wrong with content marketing. They post, and then they leave and that's not something that's wise to do. What you want to do is create a conversation. When people start to converse with you, share your content, comment on it, and engage with you. They're beginning to know, like and trust you and understand the value of your goods or services.

Episode Highlights:

  • (01:34) Share your story
  • (03:07) Social media is a great way to amplify core content
  • (03:38) Interview your clients
  • (04:46) Think about a new angle
  • (05:36) Ask your audience what kind of content they want
  • (06:10) Weave your expertise into your brand message
  • (06:44) Utilize hashtags
  • (07:13) Relatable content allows us to connect

Connect with Claire:

Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

Next Episode

undefined - Ep. 79 How to Start Writing Creatively

Ep. 79 How to Start Writing Creatively

In this week’s episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the Creatrix Journey, which really focuses on creative writing and how we can tap into that creative part of our mind and get into ease and flow. All of us want to write with ease and flow and joy so we can share our words and wisdom with the world. And the best way to do this is to start writing more creatively.

Writing creatively makes you a much better content creator, which is why I'm going to delve deep into this today, because the more creatively you write, the more people you can connect with, and the more ideas that you share that no one else has, the more interest people will have in you and your business and the skills and offerings, products, and services that you are selling.

Episode Highlights:

  • (01:52) Writing creatively will enable people to understand your story
  • (02:49) What’s holding you back and the tools that can help you
  • (04:26) Start journaling
  • (06:12) Why is journaling good?
  • (07:51) Keep reading
  • (09:18) Joining a writing group or workshop
  • (10:18) Take a mindful walk
  • (11:51) When you’re trying to develop a writing practice set up a schedule

For more tips on how to write creatively read this blog: https://creatrixjourney.com/how-to-start-writing-creatively/

To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

Connect with Claire:

Email: [email protected]

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk

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