Ep. 020 How To Use Content Marketing To Change Lives
12/22/20 • 16 min
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
This week I am delighted to be interviewing Julie Colan, the founder of the Secret Whispers brand and multi award winning Kegel kits. She has also recently launched the CupIT Menstrual Kit.
{1:00} The likelihood of developing an issue with your pelvic floor goes up by 50% with the onset of peri-menopause. I was turning 40 the following year, and I remember thinking there's absolutely no way this is happening to me because I've been doing my Kegels since I was 14 and I just assumed every woman did.
{1:56} I always imagined it's sitting on the shelf in John Lewis in the exercise department.
{2:49} I launched and I didn't expect it to go boom, it’s been incredible. It's because I'm happy to stand up and talk about this taboo issue.
{10:32} I think it was literally, not even 24 hours later, “what do you think of the hashtag 'Don't ignore the pelvic floor'?”
{11.44} Then you managed to get me into Refinery 29, I nearly fell off my chair. {13.22} I went to a local charity in Leicester where they deal with period poverty.
{15:13} They're very affordable and if you have any questions or unsure how anything works, just pop on the website, where there are lots of little videos.
To get 10% any of the Secret Whispers products – you can use this link https://www.secretwhispers.co.uk/discount/CRACKINGCONTENT
Connect with Julie:
Julie, a busy mum to two young very active gorgeous sons, wife to an amazing patient husband and a health and fitness enthusiast. Julie, founded Secret Whispers® after she found that were no adequate products available to help her improve her pelvic floor and a lack of information available.
She was horrified to learn that women are led to believe it is ‘normal’ to cross their legs when they laugh or sneeze. That urine incontinence after childbirth is almost expected and is challenging the message of multi-national companies, profiting from the sale of incontinence pads, that bladder weakness is normal.
Armed with a simple message that, in many cases female incontinence can be avoided, and with her multi award-winning 6 Step Kegel Kit, in just over 2 years she have helped thousands of women stop leaks and strengthen their pelvic floor.
Her mission is to dramatically reduce the current statistics of 50% of women who suffer with incontinence with providing education and support on the importance of Kegel exercises.
https://www.facebook.com/SecretWhispersUK/
https://www.instagram.com/secretwhispersuk/
https://twitter.com/secretwhisperss
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
This week I am delighted to be interviewing Julie Colan, the founder of the Secret Whispers brand and multi award winning Kegel kits. She has also recently launched the CupIT Menstrual Kit.
{1:00} The likelihood of developing an issue with your pelvic floor goes up by 50% with the onset of peri-menopause. I was turning 40 the following year, and I remember thinking there's absolutely no way this is happening to me because I've been doing my Kegels since I was 14 and I just assumed every woman did.
{1:56} I always imagined it's sitting on the shelf in John Lewis in the exercise department.
{2:49} I launched and I didn't expect it to go boom, it’s been incredible. It's because I'm happy to stand up and talk about this taboo issue.
{10:32} I think it was literally, not even 24 hours later, “what do you think of the hashtag 'Don't ignore the pelvic floor'?”
{11.44} Then you managed to get me into Refinery 29, I nearly fell off my chair. {13.22} I went to a local charity in Leicester where they deal with period poverty.
{15:13} They're very affordable and if you have any questions or unsure how anything works, just pop on the website, where there are lots of little videos.
To get 10% any of the Secret Whispers products – you can use this link https://www.secretwhispers.co.uk/discount/CRACKINGCONTENT
Connect with Julie:
Julie, a busy mum to two young very active gorgeous sons, wife to an amazing patient husband and a health and fitness enthusiast. Julie, founded Secret Whispers® after she found that were no adequate products available to help her improve her pelvic floor and a lack of information available.
She was horrified to learn that women are led to believe it is ‘normal’ to cross their legs when they laugh or sneeze. That urine incontinence after childbirth is almost expected and is challenging the message of multi-national companies, profiting from the sale of incontinence pads, that bladder weakness is normal.
Armed with a simple message that, in many cases female incontinence can be avoided, and with her multi award-winning 6 Step Kegel Kit, in just over 2 years she have helped thousands of women stop leaks and strengthen their pelvic floor.
Her mission is to dramatically reduce the current statistics of 50% of women who suffer with incontinence with providing education and support on the importance of Kegel exercises.
https://www.facebook.com/SecretWhispersUK/
https://www.instagram.com/secretwhispersuk/
https://twitter.com/secretwhisperss
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
Previous Episode
Ep. 019 Why You Should Start Your Own Podcast
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it
Today I have got a brilliant guest, her name is Lynsay Anne Gould, and she is a podcast queen, or should I say a podcast and business coach. She will be sharing her story of how she started her own podcast and how you can start one too.
{0:46} I'm a podcasting and business coach. I help entrepreneurs and brands to start podcasts and to grow them. But the main reason I do that is to help them to have more impact. We have a bit of overlap because you do the same, you want to help people have more impact too.
{1:23} My background is in HR. I was head of HR, working at director level on some occasions as well. I was doing really well in my career, but the more senior I got in my job, the less happy I felt.
{3:49} I kept getting people asking me, "So how do you make money from a podcast?
{7.33} Figure out why you're doing it. What do you want it to do? Do you want it to set you up as the expert?
{8:05} When you're producing content for your podcast, it's much better to produce content for your ideal listeners who might be a couple of steps behind being ready to work with you.
{14.01} But I think one of the biggest things that I find with new podcasters is they are not themselves, so feeling like they've got to put a voice on.
{17:32} The Podcasting for Business Awards are live at the time of you listening to this, they're open for all podcasters, and it's your opportunity to get in front of a much, much wider audience.
The Podcasting for Business Awards entries close on December 18 2020, and you find out more here: https://www.lynsayanne.com/pfbawards
There are 16 categories to choose from, and you can enter up to 3 of them! What are you waiting for you can enter now!
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Web: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
About the Awards:
The Podcasting for Business Awards inspires and motivates new and seasoned podcasters by celebrating their creativity and achievements and helping them to reach wider audiences.
They aim to champion the people behind the podcast - The Indie podcasters and their teams, who are the heart & soul of the industry as well as inspire new podcasters into the industry and make a difference.
The PFB Awards are an annual celebration of all independent podcasting, and we cater to the diverse and rapidly expanding podcast industry by awarding achievement in a set of podcast categories using an expert-led judging process.
The awards are open to all podcasters from all cultures, backgrounds and niches.
About Lynsay:
Lynsay is a Podcast & Business Coach with over 20 years of experience as an, award winning trainer, coach and mentor.
She is the host of the top-ranking podcast, Podcasting for Business and has helped hundreds of clients & students to launch successful podcasts, many of which reaching the top of the podcast charts.
Lynsay helps entrepreneurs and brands to start podcasts to help them grow their businesses and have a bigger impact.
In particular, Lynsay is passionate about getting more female voices heard through the growing media of podcasting. Lynsay lives in the North West of England with her husband, two daughters and a gazillion pets!
To find out more go to https://www.lynsayanne.com/
Next Episode
Ep. 021 Content Marketing Trends To Look Out For In 2021
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
Wow! 2020, what a year it's been. So many people have had to change what they do and pivot really became the word of the year where so many business owners and entrepreneurs had to change the way they worked. I applaud all of you for making rapid shifts to get online.
{0:59} People have launched memberships and courses and really turned things around. But I also applaud the men and women that took a pause from work or worked half days so they could home educate their kids and people that just decided to take their foot off the pedal, reflect and change what they did as well.
{1:28} I think we can all reflect on the positive things that happened in the pandemic, people connected more online, they started walking, I'm a massive fan of walking.
{2:53} There's been a higher focus on online presence due to less in-person interaction, so building and expanding on your digital content marketing efforts has become a necessity.
{4:39} The use of content marketing calendars and social media tools gives you a clear vision and direction.
{7:50} Video is not going away, we know it's going to be even more important in 2021.
{8:53} Think about what you can do differently with an online course. Can you bring higher production values?
{11:28} I know that when you bring fun and enthusiasm to the content that you create, it makes it so much easier. So, have a fabulous New Year and here's to 2021 being an amazing year.
If you want to map out your content for 2021 download my free planner here: https://clairewinter.info/freebies/2021content-planner/
Connect with Claire:
To find out about 1:1 content coaching go www.clairewinter.info.
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/
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